1994-Zhuhai shanlana cosmetics co., ltd was formally established.
1995- Shanlana acne cream was put on the market, and "Little acne disappeared" detonated the market through CCTV advertisements, with sales exceeding 100 million in that year.
1996 —— Guangming Daily's national evaluation: Shannon became the "Top Ten Brand" in China's urban market brand competitiveness.
1997- 1998 —— According to the authoritative data of the National Bureau of Statistics, Shanlana ranked first in terms of sales volume, sales volume and market share.
2000-Shanlana launched the strategy of "Concentric Diversification", and the sub-brands such as Happy Skin, Gone with the Wind, Santa Nina and Purple Eyebrow were launched one after another, which had a strong response.
2001-Shanlana has fully implemented the strategy of "two brands and two markets", and successfully launched two major markets represented by "skin care shower gel" and "Shanlana abdomen cream". In the same year, Shanlana enterprise passed the ISO900 1 international quality system certification.
2002-Shanlana exclusively sponsored the "China Trial of the World Elite Model Contest" and successfully held the 2002 Shanlana (Boao) Cosmetics Marketing Forum, with unprecedented influence.
2003 -Shanlana was officially authorized by UFS (United Donation Company of America) as Snoopy brand, and the authorized category involved more than 400 varieties of 17 cosmetics.
From 2004 to 2004, "Shanlana" carried out a comprehensive resource integration, and initially formed a series of functional cosmetics represented by "Shanlana" abdomen cream and acne stop; Children's cosmetics series represented by Snoopy skin care products; Popular cosmetics series represented by "skin-friendly" shower gel. In this way, Shanlana's three-legged enterprise development strategic pattern has initially taken shape.
In 2005 -2005, the plan of "Seeding China" was carried out by Shannon, and the slimming and abdomen-enriching essence of Shannon was endorsed by Cao Ying, which was broadcast in China 16 media for more than 500 minutes every day, once again defending the position of Shannon as the first brand of functional cosmetics. In addition, the Shanlana professional shampoo essence series endorsed by Li Xia was broadcast later. Snoopy's new products shocked the market in August;
In 2006, Shanlana cooperated with Acorn International, and Shanlana's abdomen-tummy combination products sold 6.5438+0.3 million boxes, with sales reaching 260 million, creating a legend of cosmetics sales.
2008: Adhering to the traditional essence of the first generation of acne cream, "Golden Acne Cream" came out, and at the same time launched two skin care series, soft crystal rejuvenation and bright color whitening, which once again won the attention of consumers and achieved impressive results.
20 10: Shanlana brand was upgraded in an all-round way, and four series of facial basic skin care products were launched, which fully entered the supermarket channel. On June 5438+February, Shanlana and SNOOPY were awarded "Brand Products Favored by Women and Children in China" by China Women and Children Career Development Center, which affirmed and commended Shanlana's outstanding contribution in the field of women and children.
2011:Snoopy cosmetics, a subsidiary of Shanlana Company, will carry out comprehensive strategic cooperation with Watsons monopoly system to provide consumers with more fashionable and personalized Snoopy cosmetics. Shanlana's facial basic skin care products will be deeply cultivated in the chain system of large and medium-sized supermarkets nationwide and comprehensively expand channels in many fields such as specialty stores and B2C e-commerce.