Excessive purchase of health care products by the elderly is, in the final analysis, a desire for health and an incomprehension of scientific health preservation. Specifically, first, due to the lack of scientific guidance and popularization in the market, various health care products flooded the market. Second, the elderly generally lack scientific health knowledge and have an incomplete understanding of health care products. Third, children and society do not give enough attention and care to the elderly, so that the elderly blindly believe in the role of health care products.

First of all, in the case of imperfect market economic activities and laws and regulations, various health care products and health care products manufacturers flooded the market. Some health care products manufacturers are actually a small workshop, with neither business license nor quality system certification. In fact, the products produced by these manufacturers are all three-no health care products, but despite the unreliable quality, the marketing efforts are not small. By distributing brochures on the street, the marketing staff are arranged to target the elderly on the street, and then some small red envelopes and gifts are distributed in the marketing process. Some greedy old people will gradually fall into the trap set by marketers and get deeper and deeper.

Secondly, many elderly people in society lack scientific health care knowledge. When the human body enters the old age, many chronic diseases begin to appear, and some old people will begin to believe in the efficacy of health care products without professional medical guidance. Some elderly people even use health care products as medicine, thus buying health care products in large quantities. In fact, health care products are only a kind of healthy food and supplies, and can not be used to replace drugs. When taking health care products, we should also pay attention to the ingredients and composition of health care products to avoid taking them at the same time as drugs to affect the curative effect.

Finally, the children of the elderly and the society lack enough attention and care, and the elderly can't get timely information communication from the society, and their cognitive understanding level will gradually decline, which is easy to be exploited by health care product salesmen. Children of the elderly should know the physical condition and life needs of the elderly regularly and keep effective communication with them. Stop the foreseeable signs of deception in time to avoid getting deeper and deeper. The society should also hold authoritative health knowledge popularization activities for the elderly and pay attention to their lives.