I. Scope of the project
Covering 3 1 province, autonomous region and municipality directly under the central government.
Second, the project content
Organize the popularization of Chinese medicine culture.
1. Activity target
Vigorously publicize the principles and policies of the party and the state on Chinese medicine, and deepen the people's understanding and understanding of Chinese medicine.
Promote Chinese medicine culture and popularize Chinese medicine knowledge, so that the broad masses can understand the basic concepts and health care knowledge of Chinese medicine about life, health and disease, and master some commonly used Chinese medicine health care methods.
Enhance the general understanding and recognition of Chinese medicine in society, expand the influence of Chinese medicine, establish social image, and create a good social public opinion atmosphere and cultural environment for the development of Chinese medicine.
2. Contents and methods of activities
Organize a tour of popular science activities of traditional Chinese medicine culture.
Carry out health talks, free consultation, cultural and sports performances, knowledge contests, teaching fitness methods, popular science entertainment interaction and other activities.
Take various forms to actively promote the long-term activities of Chinese medicine at the grassroots level.
3. Activity requirements
According to the actual situation of this province, all localities should innovate their working methods and enrich their activities. On the basis of arranging more than 5 counties in 20xx, we will continue to select more than 5 counties to carry out TCM publicity activities.
Publicity activities should be close to the grassroots, close to the community and close to the countryside, so that more grassroots people can participate in the activities and benefit from them. At least 5000 people in each county directly benefit.
During the activity, we should attach importance to the role of local media, expand the influence through the media, arouse widespread concern in society, and strive for good publicity results.
Pay attention to the collection of relevant text and video materials in each activity.
When carrying out activities, we should pay attention to discovering and cultivating talents of Chinese medicine culture.
All provinces should attach importance to the cultivation and construction of traditional Chinese medicine culture publicity and education base.
Constructing the propaganda carrier of popular science knowledge of traditional Chinese medicine culture
1. working mode
Organize the compilation, production and publication of popular Chinese medicine works, and set up columns in the media to publicize and popularize Chinese medicine knowledge.
2. Work function
Excavate the cultural content of traditional Chinese medicine in local Chinese medicine classics, cultural relics, legends and other historical ancient books and relics, conduct research and collation, and organize the creation of a number of scientific, accurate, easy-to-understand and well-illustrated popular science books on traditional Chinese medicine culture.
It is necessary to coordinate the local mainstream media to set up columns on Chinese medicine knowledge and popular science propaganda to introduce Chinese medicine knowledge.
Attention should be paid to the introduction of Chinese medicine knowledge by using emerging media resources such as the Internet, mobile phones, buses, subways and televisions.
3. Job requirements
In the construction of the propaganda carrier of traditional Chinese medicine culture and popular science knowledge, all provinces should focus on the needs of the grassroots.
Summarize the contents and effects of the publication of popular science works of traditional Chinese medicine culture, the production and distribution of publicity materials and the opening of media publicity columns in this area.
It is necessary to hold regular exchange meetings on the work experience of TCM knowledge popularization, sum up and exchange work experience, and study and discuss the long-term mechanism of work.
Third, the project execution time
The implementation time of this project is 20xx-20xx years. All provinces should prepare the project organization and implementation plan before April 20xx 15, and complete the project tasks before April 65438+February 3 1 20xx.
Four, the project fund arrangement and fund management requirements
In 20xx, the central government continued to grant project funds according to the standard of 800,000 yuan per province, of which 500,000 yuan was used to organize TCM publicity activities and 300,000 yuan was used to strengthen TCM popularization knowledge. The provincial administrative department of traditional Chinese medicine shall, in conjunction with the financial department, formulate measures for the management of subsidy funds in strict accordance with the provisions of the state on the management of special financial funds, strengthen the management of project funds, and improve the efficiency in the use of funds. The project funds issued by all localities must be earmarked for special purposes and shall not be used for other purposes. State administration of traditional chinese medicine and the Ministry of Finance will assess the use of project funds according to relevant regulations, and take the actual effect of project implementation in various places as the basis for arranging relevant project funds for the next year.
Verb (abbreviation for verb) project organization, implementation, supervision and evaluation
The provincial administrative department of traditional Chinese medicine is responsible for the organization and implementation of the project, and should formulate specific implementation plans according to the local actual situation, and organize the implementation after approval by state administration of traditional chinese medicine. All provinces should strengthen the organization and leadership of local projects and implement the person in charge. The provincial administrative department of traditional Chinese medicine shall, jointly with the financial department, evaluate the overall implementation of the project, and submit the summary evaluation report of the project to state administration of traditional chinese medicine office before 20xx 1.05.
State administration of traditional chinese medicine is responsible for the macro management and overall evaluation of the project, and supervises and manages the organization and implementation of the project; In the mid-term of project implementation, organize relevant experts to conduct inspection and supervision, and conduct mid-term evaluation and evaluation on this basis; After the project is implemented, it will be inspected and evaluated according to the implementation of the projects in each province.