Tongrentang is not only a quality, but also a culture.
349 years ago, Lejia founded a small pharmacy in Beijing. Since then, Imperial Medicine has been enshrined in 188, which has become a world-renowned "Chinese time-honored brand".
What is the secret? Two words: integrity.
"Although the processing is complicated, you don't dare to save labor. Although the taste is expensive, you don't dare to reduce material resources." This is the promise of Tong Ren Tang.
"No reconciliation, but knowing" is the conscience of Tong Ren Tang.
This is the feeling of Tong Ren Tang: "Fellow practitioners help the world keep healthy". ?
Tongrentang Chinese medicine culture, Chinese medicine processing skills and Angong Niuhuang Pill production skills are listed in the national intangible cultural heritage list. In Beijing, many overseas tourists not only climb the Great Wall and eat roast duck, but also visit Tongrentang as a "compulsory course".
Tongrentang, a century-old brand, has been actively going out. 1993, Beijing Tongrentang opened its first overseas retail pharmacy in Hong Kong. At present, apart from Chinese mainland, Beijing Tongrentang has opened 130 terminal pharmacies in more than 20 overseas countries, and overseas trademarks have been registered in more than 50 countries around the world.
Be a conscience medicine
"Can treat ghosts and gods, can deal with diseases", no deception, a clear conscience. This is the quality view of Tong Ren Tang.
As the saying goes: good medicine makes good medicine. Since ancient times, Tongrentang's drug selection criteria are: authentic, pure and excellent.
This spirit of seeking truth and not abusing has continued to this day. For example, ginseng is from Jilin, yam is from Henan, wolfberry is from Ningxia, dried tangerine peel is from Xinhui, Guangdong, and peony bark is from Wuhu, Anhui. Bombyx batryticatus can't replace silkworm chrysalis, and 16 ginseng can't replace 32 small ginseng. Even the honey for making honey pills must be jujube honey from Xinglong, Hebei. At the same time, we should use the most effective parts of medicinal materials and pick them when the effective components of medicinal materials are the most. For example, the cold food in Qibao Pills must have been cooked when the willows sprouted in spring. This so-called "timing". In recent years, in order to ensure the quality of raw materials, Tongrentang has established a 12 medicinal material base all over the country.
Lu Guangrong, 78, is a famous expert in medicinal materials and a representative inheritor of national intangible cultural heritage. She entered Tongrentang at the age of 2 1 and studied the identification of medicinal materials with a teacher. She has developed a set of unique skills to identify the authenticity and quality of medicinal materials by hand rubbing, nose smelling, visual inspection, mouth tasting, fire inspection and water inspection. At present, manual inspection is still the "first pass" for Tongrentang to take medicine.
"Some medicinal materials are adulterated, and even sophisticated instruments can't detect them, but people's senses can recognize them. For example, musk mixed with muscone can fool the machine but not the pharmacist. " Lu Guangrong said.
Lu Guangrong told a story: once, she found that after the medicinal materials she bought were bundled, there was nothing on them, and there were defective products hidden in the middle and below. To this end, she asked the pharmacist to open each bundle of medicinal materials, not only the top, but also the middle and bottom to avoid shoddy. Nowadays, in Tongrentang, all newly purchased medicinal materials have to undergo manual inspection first. Only through manual inspection can we enter the stricter inspection of high-tech instruments. Tongrentang's medicinal materials speak with both senses and data.
Purity is another characteristic of Tongrentang medicinal materials. Many people find that Tongrentang's medicinal materials should be washed clean and dust-free. The roots, stems, leaves, flowers and fruits of plants are clear and never mixed.
Polygala tenuifolia is the root of a plant with a thin core inside. Polygalae has the effect of calming nerves and increasing wisdom, but its core makes people restless. According to the processing technology of Tongrentang, polygala tenuifolia must be denuded. This is not an easy task. It needs to be steamed first and then cut, which is labor-consuming and time-consuming and increases the cost. But Tong Ren Tang is not afraid of trouble and has always insisted on doing so.
To make Liuwei Dihuang pills, you need to use Cornus officinalis, which is similar in shape to Xiaoshan jujube. When taking medicine, remove the core and steam it with yellow wine. In order to save costs, some enterprises even broke cornel without steaming it with wine, while Tongrentang insisted on "never daring to save labor".
Tongrentang strictly follows the prescription requirements. If the grade of medicinal materials is not enough, reorganize the supply. If the grade is not enough, you will never cut it. It is better to be short than to have more. At one time, the fragrant sand Zhi Zhu pills produced by Tong Ren Tang were out of stock in the market. The reason is that the content of hesperidin, the main medicinal component in Fructus Aurantii Immaturus, is not up to standard due to abnormal climate and changes in planting environment. In order to maintain the brand, Tongrentang would rather not produce or use unqualified raw materials.
Do it according to your conscience, and be a conscience medicine. "It can treat ghosts and gods and cope with diseases." Tongrentang's quality concept is childlike innocence and a clear conscience. No wonder many Chinese medicine practitioners have repeatedly told patients that they must go to Tongrentang to get their medicine. An old Chinese doctor said, "If the medicine Tong Ren Tang takes is not good, then my medical skills are not good. Otherwise it may be a problem with medicine. "
Become a good medicine
"I hope there are no diseases in the world, even if the medicine is on the shelf." Tongrentang, a word of benevolence, is written on the plaque and engraved in people's hearts.
"Those who can keep healthy and help others, but medicine is the most important thing." Le Xianyang, founder of Tongrentang, said more than 300 years ago. Benevolent people love others, people-oriented, has become the values that Tong Ren Tang has adhered to for generations.
A customer went to Beijing Tongrentang to buy100g of Panax notoginseng, and asked to grind it into powder. After the waiter hits it with the machine, he sifts it on the paper with a sieve, then breaks the slag, sifts it again and pours it on the paper. After doing this two or three times, clean up the powder in the machine and don't waste any. Jia Wensheng, manager of Tongrentang Dashilan Store, said: "People buy medicines and spend hard-earned money. No matter how expensive it is, cherish it and never let patients suffer. "
In Beijing Tongrentang Granule Workshop, the masters hold scales to weigh artificial bezoar and buffalo horn powder. In order to ensure the balance of the balance, they took pains to increase or decrease the powder on the plate until the ratio of the two drugs was exactly the same. It turns out that a batch of artificial bezoar buffalo horn powder is supplied according to the total amount and needs to be subdivided. In the screening process, the pharmaceutical master repeatedly screened the semi-finished products with 10-80 mesh sieve, and all the oversized and undersized particles were removed. This is the production process of Xiaoer Qingre Granule. Someone asked: "A bag of granules is washed with boiling water. What does it matter whether the granules are big or small?" A master replied, "man is doing, and the sky is watching." When the child was ill, his parents were in great pain. More than a few times of sieving, the particles are easily washed away, and the children are comfortable to drink, which is a kind of pain for their children. "
In Beijing Tongrentang Dashilan Pharmacy, a foreign customer came to get the medicine. Wang, a Chinese medicine dispenser, carefully checked the prescription. When she saw "bitter tangerine peel", she thought it was a strange name and specifically confirmed it to the customer, who said it was no problem. Not at ease, she continued to ask: "Where did the prescription come from? What is this for? Ever used it before? " When Wang learned that this prescription was for external use, he was even more determined that this was not Chenpi's point of view. The customer said, "This prescription was copied by others. I'll show you the original prescription. " When I got the original, the truth came out. It turned out that the word "Melia azedarach" was wrongly written as "bitter skin", and when I copied it again, it was wrongly written as "bitter tangerine peel". Never let go of the word difference, let customers see the love of Tong Ren Tang.
In 2006, seawater intrusion occurred in Macao, which led to a four-month "salt tide period". Tap water is salty and you can't drink it at all. Mineral water and purified water are expensive and often out of stock. There is a valet decocting service in Tongrentang, Macau. In order not to affect the curative effect, the store decided to use pure water to decoct the medicine, and the medicine fee did not increase. An old customer moved and said, "Because of the salty tide, the price of tea in the restaurant has increased. It's really reassuring that the medicine you decocted still tastes the same as before. It is an old brand. "
Mei Qun, secretary of the Party Committee and chairman of Beijing Tongrentang Group, said, "Give equal attention to justice and benefit", which is the old motto and values of Tongrentang. As long as the profits are not right, the enterprises will collapse, but Tongrentang has stood for a hundred years, which is the reason.
"I hope there are no diseases in the world, even if the medicine is on the shelf." Tongrentang, a word of benevolence, is written on the plaque and engraved in people's hearts.
Make innovative drugs
"Respect the past, never forget the past, and never leave sects for innovation". Tongrentang respects tradition and is not bound by tradition; Be bold and innovative, but not deviant.
Many people have an impression of Chinese patent medicines, that is, "the immortal is hard to distinguish". In the past, there were few dosage forms of Tongrentang, which was inconvenient to take. Someone made up a jingle: "Chinese medicine pills are really effective, but unfortunately they just can't stand it." Heavy weight, big head, not small compared with briquettes. Pot-bellied man, three feet waist, two pills will be enough. Little girl, it's hard to bite cherries with a small mouth. "
Picking herbs to smell the world is healthy and beneficial to all beings. Tongrentang adheres to the principle of "respecting the past and not muddying the past, and innovating without leaving the Sect", respecting the tradition and not being bound by it; Bold innovation, not deviant. Taking the reform of dosage forms as a breakthrough, researchers changed large pills into new dosage forms such as tablets, watered pills, oral liquids and concentrated dripping pills. For example, Yinqiao Jiedu Pill, Niuhuang Shangqing Pill and Xiang Lian Pill were changed into tablets, and Wuji Baifeng Pill was changed into oral liquid and capsule. Some people have sorted this matter into several treasures: "Tong Ren Tang, a good idea, must reform pills. It's really good to be round and flat, big and small, and make pills. The weight has been reduced, it is very light, and the efficacy has not decreased at all. "
The development of artificial bezoar is a great contribution of Tong Ren Tang to traditional Chinese medicine. Calculus bovis is a gallstone of cattle, and it is also a valuable Chinese herbal medicine. The famous Angong Niuhuang Pill, Niuhuang Qingxin Pill, etc. , all contain yellow cattle. However, the natural resources of bezoar are scarce, and the price has soared, even more expensive than gold. 1957, Tongrentang successfully trial-produced artificial bezoar, which completely replaced natural bezoar, greatly reduced the cost and was well received by the people.
Tiger bone wine is a good medicine for rheumatism and an ancient famous medicine of Tongrentang. However, after China joined the international convention for the protection of wild animals, tiger bones could not be used. To this end, researchers actively explore products with the same function as tiger bones. Through hard work, the researchers found a plateau zokor in Qinghai Plateau. Its skeleton not only has obvious preventive and therapeutic effects on arthritis, but also can relieve pain and promote fracture healing, and enhance the body's anti-fatigue and anti-frostbite ability. Its effect is equivalent to tiger bone. According to this research result, Tongrentang developed the Theron rheumatism wine after 8 years, because plateau zokor is also called Theron locally. This is the first new animal medicine in China.
From tiger bones to mouse bones, the formula has changed, but the effect has not changed. This scientific and technological innovation of Tongrentang has achieved many goals, turned harm into benefit, not only relieved the pain of rheumatism patients, but also protected the grassland ecological environment. In the past, plateau zokor chewed grass roots, dug holes and dug earth, causing grassland desertification, which was very harmful. In order to eliminate rodent infestation, the government allocates funds for control every year, which is costly and the effect is not satisfactory. After the successful development of Theron rheumatism wine, there was once a rat catching climax in the area with serious rodent damage. Because each plateau zokor can be sold around 2 yuan, many farmers compete to catch rats and earn a lot of money.
The pace of modern life is accelerating, and the number of patients with depression is also increasing. I used to have depression and could only take western medicine. After more than 20 years of research, Tongrentang successfully developed Morinda officinalis oligosaccharide capsules, which changed the situation that antidepressants lacked proprietary Chinese medicines and won a sigh of relief for Chinese medicine. Morinda officinalis Oligosaccharide Capsule comes from plants, which has obvious antidepressant effect, is safe, effective and reliable, and has few side effects. The researchers used the internationally accepted multicenter, randomized, double-blind, double-simulated control research method and compared it with the first choice antidepressant "fluoxetine hydrochloride". Conclusion: Morinda officinalis Oligosaccharide Capsule and fluoxetine hydrochloride tablets have the same efficacy in the treatment of mild to moderate depression, and the adverse reactions are slight.
Regard brand as life and honesty as heaven. Tongrentang, an authentic Chinese medicine, an honest Chinese medicine.
Love your own brand as much as your own eyes.
References:
People's Daily