First, buy tea shop equipment.

Because we don't join other people's shops, we have to buy everything ourselves. Because we are a small business, we should try to find a good and cheap source of goods, and if we can't purchase good equipment, we will not only waste hundreds of dollars, but also lose many long-term customers. Don't be careless Matters needing attention in the specific use process will be listed in another article.

1, sealing machine

It is sold in shops selling cooking machinery and sealing equipment. ) It is equipped with a counter. Every letter, the counter will record the number, regardless of whether the power is connected or not. This is a mechanical counting. Others without counters are cheaper. Pay attention to the selection of sealing machine, find a cup to seal, adjust the temperature to about 170 degrees, press it for about one second, and take it out to see if it is sealed; Squeeze it a little hard to see if the seal is firm, and if there are any holes with weak seal or air leakage. Pay attention to whether the sealing film is cut neatly, but where it is pulled off, that is, whether the upper and lower dies are flat and whether the tooth edge is sharp.

2. Sealing film

(The place where the sealing machine is sold will generally be matched with it. When buying, you should pay attention to the fact that the sealing film should not be too thick and easy to seal. When inserting, it will be difficult to insert the straw, insert it too hard, or drop the milk tea, or accidentally insert the cup. In terms of material, too thick is generally not a good material, it will be brittle, and it will crack a big hole when inserted.

3. Cup

Plastic products, plastic bags, etc. They are sold in shops, as well as sealing films, straws and so on. It is also sold in the store that sells sealing machines. ) generally 2000 boxes, unlimited sales. The price of cups is not much different, but the quality is very different, and cups are very important. Be sure to shop more and buy carefully. When buying, the first thing to look at is the thickness of the material. If it is too soft, the milk tea will be squeezed out if you pinch it hard. If you don't pinch it, you can't pinch it. It's best to take a glass of water at home and feel it first, then buy it and hold it in your hand to see if the thickness is enough. And the most important thing is: the firmness of the cup rim. The rim of the cup should be thick enough and strong enough. The key is to use uniform materials, so that the rim of the cup will not overflow when filling milk tea. A cup with a thin cup and a soft rim will greatly destroy the customer's mood. When you doubt the quality of the cup, you will definitely doubt the quality of milk tea.

Step 4: straws

Plastic products, plastic bags, cups, etc. Sell it in the store. There are not many shops for sale, so look carefully. After all, it is for milk tea, not as much as cups. ) A big bag has 5000 bags, and each big bag has 100 small bags. You can buy a few small bags, but they will be more expensive. When shopping, pay attention to the thickness of the material, not too soft. If the sealing film you buy is too thick and the straw is too soft, your customers will look ugly. When you buy, try to press the tip of the straw on your finger. If your hand doesn't feel too painful, it means that the tip of the straw is bent and too soft. 5. Agitator

West Bei Le brand is better. Whether it is materials or running time, it is better than the messy brands such as Jiuyang, and the price is not expensive. There's nothing to say about this. It is best to buy it in a big shopping mall, and the after-sales service is better.

6. Water dispenser

In order to save costs, we can choose the desktop. Since the main component of the water dispenser is the heater, we don't need to buy any famous brands, just pay attention to the stainless steel liner, and don't fill too little water at a time. A lot of hot water is needed in winter, so I made a device myself to solve it.

7. containers

Sugar, milk tea powder, cream, pearls, etc. All of them need suitable containers, and these things can be purchased according to your own preferences. However, it should be noted that these containers should have lids. First, hygiene. Second, in hot weather and rainy days, raw materials are easy to agglomerate or melt, so it is best to cover them in time when not in use, such as fresh-keeping boxes and seasoning boxes.

Second, the location of the tea shop

Milk tea is a fast-consuming leisure drink, which is completely dispensable. Therefore, if the location is not good, no one will go to Wan Li to have a cup of milk tea with you. The bustling location is the best choice. This is not something to consider, but I have to consider the high cost of the bustling area. After a simple investigation of the bustling area of the county, I had to give up this idea. The rent and transfer fee of 40 thousand to 50 thousand a year make me have no temper at all, so I have to find a small place.

One night, my girlfriend and I went out for a walk and found a small house for rent near Experimental No.2 Primary School. The next day, we talked about it, and the rent was not expensive. I went back and thought about it: there are about 3,000 students in Experimental No.2 Primary School and a kindergarten next to it. Most of the students' parents who go to school here work in government agencies, and the students' rich parents don't care; There is only one street from the busiest road, and young people who go shopping have to walk part of it; One more thing, this road is one of the two roads leading to the mountain park. The shortcomings here are: students are the main consumer groups, students don't have much money, and students spend money in many ways, such as eating, drinking, using and playing. All from those pocket money; Students have two days off every week and two days off every year. During these holidays, business will be worse. But overall, it's still good, so I basically decided on this place.

Now it seems that opening a shop around the school should pay attention to the following points:

1, not too close to the school, about 50 meters, not too far, especially not to cross the fork in the road. Because it's too close, students have just left school, and they haven't thought of buying something to eat, or want to buy it. There are too many people, and the teacher is still nearby. Teachers are always educating pupils not to spend money recklessly. If it is too far away, it may have been taken home by parents. About 50 meters, there are the most people, and the car is difficult to walk. Students will want to buy delicious food when sitting in the car, but parents feel that they can't go out for a while anyway, so let their children buy a cup of milk tea to drink first, or buy some snacks to eat.

2. Health comes first. The food you cook may not be delicious (of course, the taste is also very important), but you must watch it and make people feel at ease. You must work hard on hygiene, and you must not suffer. For example, I spent a little money (the specific price will be listed later) to put up wallpaper on the wall, which looks very good.

3. Students can't see the process of making milk tea, or they can't see it at all. Be sure to keep a certain sense of mystery, otherwise students will lose their strong interest after a period of time. In addition, drinking fountains and sealing machines should not be placed in conspicuous places, because it is inevitable that there will be something uncomfortable to look at during the production process, such as foam. Among them, many parents will ask you questions about pigments, raw materials and shelf life. You must figure out how to answer them. Fourth, students like to join in the fun, and you must form a lively scene. Pupils, especially those in kindergartens, will be attracted by other children. In the process of buying, they will show off to other children: "Xiao Ming, I want to buy milk tea, don't you buy it?" . How do you think Xiao Ming will react!

At first, I didn't pay attention to this problem. Every time students leave school, I make twenty or thirty cups, which sell quickly after school. Later, when I discovered this problem, I only made one or two flavors, such as strawberry and chocolate, and sold a lot, thus extending the school time from half an hour to about 50 minutes, which was much more sold than before. Fifth, primary school students like small gifts and other things very much, not because of the amount of money, so they must engage in such activities. For example, before Children's Day on June 1st, I wrote a poster: Anyone who drinks more than ten cups will be given a gift! Although small gifts are just worthless things such as notebooks, ballpoint pens and small fans, many students will try their best to drink a dozen or twenty cups in order to get these small gifts. Even if parents know how many small gifts can be bought with the money for drinking milk tea, they will not make their children unhappy. In short, selling things around the school must make students feel very happy. It doesn't matter, but that feeling is the key.

One more thing: most customers who buy milk tea are women, so if there are many girls, especially young girls, it is undoubtedly a good place to go.

The frustration of starting a business is inevitable, and good business will inevitably have competition from peers. Although customers will come to his store for consumption in the short term, they will compare and eventually feel that my products taste better and healthier. To open a bubble tea shop, the requirements for the storefront are not high, and two or three salespeople can operate the whole process by mastering the technology.

Generally, a tea shop can recover its cost in a few months, the fastest is two or three months, but it still depends on the taste, business strategy and unique tea culture.

Syb Business Plan (2)

First, the potential and trend of convenience stores

In recent years, due to the increasing number of large-scale shops, the survival space of small and medium-sized shops is getting smaller and smaller due to the backwardness of commodity varieties, business items and business concepts, as well as the high operating costs, which leads to the change of business format, resulting in another business format-convenience stores, living in supermarkets and small grocery stores.

Convenience store is a small supermarket mainly for the convenience of surrounding residents or people, and it is a retail format living on the edge of large comprehensive stores and shopping centers.

Retail formats with complete business items and complete daily FMCG products are mainly set in communities and places where the floating population teaches more and FMCG products are more, or near schools. The general business circle only covers the surrounding 200M.

The operation of convenience stores should firmly grasp the market gap of large stores and provide consumers with a convenient and fast shopping environment under the premise of convenience, so as to win consumers.

Mainly engaged in FMCG, daily necessities, books and newspapers, agency business, pasta, fruits and vegetables and other commodities.

Because it has the operating characteristics of supermarkets and the advantages of operating cost, price and convenience of grocery stores, it quickly won the favor of consumers, thus developing rapidly and forming a chain operation.

In the future, with the accelerated pace of life, one is a comprehensive large-scale store, and the other is a convenient and fast convenience store management, which should be the development trend of retail industry.

Due to the low level of economic income and the late start, there are no outstanding enterprises in the domestic convenience store format, which leads to the slow development of the format.

Second, site selection

(A) the concept of business circle

The business circle of a convenience store is generally located within a linear distance of 0-200 meters, and the effect beyond 200 meters is relatively poor, and the business area is generally 60-200 square meters.

(2) Business premises

Generally, it is in the community (with its own business circle) and popular places on the roadside, () or next to the supermarket (with the help of other people's business circle), so as to realize its own commercial profit.

Third, the investment plan

(A) CI design

1. The corporate logo should clearly reflect the operating information of convenience stores, conform to the operating characteristics of convenience stores, and effectively design the CI of enterprises by combining existing resources.

The corporate logo design of chain convenience stores should reflect the operating characteristics of Sunshine Supermarket.

2. Corporate philosophy

Provide convenient shopping conditions for the public.

Provide quality services to consumers.

Provide consumers with suitable commodities.

(2) Investment plan

1, fixed facilities

Smallpox-the decoration of convenience stores need not pay attention to luxury, as long as it conforms to its own operating characteristics and can leave customers a clean and comfortable environment. Generally, you only need to use white ceiling or other warm ceiling, but pay more attention to collocation in layout and decoration. White putty ceilings or plasterboards are more common.

Convenience stores on the ground operate for a long time, mainly selling daily food (food sales account for 50-60%). The color of the storefront requires elegance, liveliness and freshness. Due to the reflection of light, the floor of the storefront is generally light, and ivory or beige floors are generally used.

Signboard-The signboard of a convenience store is generally equal to the width of the storefront facing the street. When making, you don't have to consider luxury, you just need to conform to your own characteristics, which can not only effectively fit the business characteristics of enterprises, but also conform to the characteristics of convenience stores themselves. If necessary, we can also consider making it sponsored by enterprises to save costs.

The floor in front of the store-as long as it is flat, it is easy to do a good job of sanitation and will not cause too much dust. Generally, the plain floor or cement floor will be used directly.

Wall-In order to ensure the brightness of the store, convenience stores generally use white imitation porcelain as the decorative color of the wall, and can also use advertising pictures to highlight the business atmosphere. When using advertising pictures, it is generally required to use a light box with high reflectivity. Lighting-mainly white or warm colors, mostly white fluorescent tubes. In general, it is necessary to maintain the lamp of 10- 15 square meters to make the luminosity meet the business requirements.

Audio-In order to ensure customers' comfortable shopping psychology, convenience stores are generally equipped with low-power audio, and mainly use open and soothing background music.

2. Operating the equipment computer-generally, every store is equipped with a cash register, which has both front and back functions, and there is no need to equip it with a special back-end operating system. Software-connected with the headquarters, all stores use the software system to facilitate the management and monitoring of the headquarters, and the headquarters can manage the inventory according to the system. Cashier-Cashier is also the manager's workbench. Shelves-Calculated by the square, one set of shelves is needed every 4-4.5 square meters, and only ordinary shelves are needed for the shelves. Freezers-Because convenience stores are convenient for nearby residents, convenience stores generally have two freezers, one for drinks and beer and the other for ice cream. Other equipment-such as book and newspaper cabinets and pastry cabinets-will be added according to the needs of business projects.

3. Commodities

In the product structure of convenience stores, food accounts for 50%, cosmetics for daily use account for 20%, daily necessities account for 20%, and others account for 10%. The number of products required is about 2,000 to 3,000.

(3) Business philosophy 1, in line with the needs of target consumers-convenience stores are fast-moving consumer goods, and generally choose the goods often sold in the store as their own business goods, mainly focusing on small inventory and fast turnover. 2. Provide convenience for consumers-the nearest purchase conditions can be properly considered for door-to-door, and the business projects are configured according to the needs of surrounding residents.

Fourth, management and operation.

1, system management

In the operation process of chain convenience stores, management and benefit are closely related, so institutionalized management is very important in the operation process.

Relevant management systems include attendance system, health management system, report management system, energy consumption management system, equipment management system, fixed assets management system, procurement management system, cash management system, salary payment management system, employee security system, management personnel's authority system, employee reward and punishment system, shelf operation management system, commodity distribution management system, warehouse management system, meeting management system, consumables collection management system, communication equipment and equipment management system.

2 Commodity management In order to maintain the image of the enterprise and ensure that customers can buy fresh goods that meet their own requirements in the store, the relevant systems include: the entry system of goods, the sales report of goods, the purchase report of unsalable goods, the statistics of best-selling goods, the reward and punishment system of goods, the declaration system of goods, the handling of goods near the store, and the management system of goods sales assessment and promotion.

3 Inventory management Because the turnover of goods in convenience stores is very small, strict commodity management system can effectively put an end to unsalable goods in the course of operation, improve the turnover rate of goods and establish an effective commodity distribution mechanism. Relevant systems include inventory report management, inventory restriction, commodity turnover period and inventory reference transfer application form, return management regulations, inventory turnover assessment, commodity distribution management system, and unsalable commodity assessment.

Systematic, information-based and digital management can effectively reduce the loss of goods, strengthen the communication frequency between stores, and quickly realize the circulation of goods, thus making the circulation of funds more effective and promoting the benign development of enterprises. Therefore, chain stores must manage their computer systems in a unified way to improve the accuracy and efficiency of their work. Relevant systems include the management of operators, the confidentiality of operators, the relationship between turnover and employees' wages, etc.

A) Loss management: formulate an effective loss prevention system, improve employees' awareness of loss prevention, give full play to employees' enthusiasm for loss prevention, and take effective measures to prevent losses and reduce consumption. Relevant systems include internal theft management of employees, loss reward and punishment system, consumables management, etc.

B) Unified promotion policies in promotion management are conducive to enhancing corporate image, promoting commodity sales, integrating promotion resources, and realizing rationalization and full utilization of resources. The relevant system stipulates the implementation assessment of applying for promotion.

5. The investment analysis budget is calculated by 120 m2 (single store).

1 A fixed facilities: ceiling+wall surface: direct putty scraping (120+ 120)3.5/ square =840 yuan hydropower equipment: 2,500 yuan floor; 120 sq.m 6+600+ 120 sq.m 12=2760 yuan. Outside pavement: 2030 sq.m =600 yuan store sign: 20 sq.m = 600 yuan total 840+2500+2760+600 yuan = 7300 yuan.

B Operating equipment shelf: 28020+18030 =11000 Yuan Computer cashier equipment: 3500+500+800 Yuan.