Looking back on the past month, I have matured a lot, and I am filled with emotion and gained a lot. "Busy and rewarding, tired but happy. For me, this month's work is unforgettable and impressive. The change of work place and environment, as well as the adaptation and adjustment of a series of work ideas and methods, pressure has brought me the horn of progress, and fatigue has also integrated into the joy of harvest. With the support of the company's leaders and the close cooperation of colleagues, we are loyal to our duties and conscientious, and have completed our own work and all the work assigned by the leaders. I will summarize my performance, thoughts and actions in the past month as follows:

I. Work performance

Go out to see customers every day, strengthen your image, improve your quality and be strict with yourself. Don't be lazy, forget your job, forget your job responsibilities and tasks just because you are alone. We should be aware of our work and responsibilities. Be sure to treat customers sincerely. The law of office work is "irregular". Therefore, I must have a correct understanding of my work and value, correctly handle the bitterness and joy in my work, gain and loss, persist in dedication, be honest and dedicated, and have a summary and reflection on my personality in the process of business tempering. My business is efficient when I finish my work on the same day. The company may keep idle people, but I don't expect them to be me. So I must work hard, study hard and strive for an early breakthrough. After such a long time of study and exercise, I have made necessary progress in my work.

Second, the work attitude

Work attitude should be strict with self-discipline, and constantly strengthen the construction of their own style. Since I came to the company, I have been strict with myself, and I have always regarded plain, willing to pay and obscurity as my own criteria. Style is an image problem of the company. Can't let customers say that Guangyuan's style is problematic for personal reasons, and regard Guangyuan as their home, sharing weal and woe. At work, we should use our own actions to regulate all our words and deeds. Strive to strengthen self-professional knowledge and do a good job in customer service. Adhere to the follow-up principle, follow up every customer with the results, and strive to improve the communication level. In this month, although I encountered many difficulties, I can still learn a lot as long as I try my best to solve them and keep an optimistic attitude.

Iii. Organization of work

I have done a lot of work in the past month. Although I haven't achieved anything yet, I will keep working hard and believe that my grades will get better. Because the company attaches great importance to our xx market, it also specially sent the work of the automobile cooperation office, which made us feel a lot more confident in our work and business. So far, the car has been running with me for four days, taking the route from xx to xx, and the route was also planned by me all the way, basically not. I went to about 19 homes, and the route and address may not be very familiar, so some customers did not visit in the plan, but the effect was very good and achieved the expected effect. Because three companies have collided with Zhang Jing's haircut, seven of them are my intended customers at present. I will continue to work hard to track and communicate, and strive to make achievements next month, which is also a subtle reward for myself and the company. At present, two companies have basically verbally promised to place orders around next month. I can't relax at this time. The more critical it is, the more decisive it is. So when you laugh before the goods arrive, maybe it's just the beginning.

Four. Next Work Plan and Prospect

In the next step, I will continue to follow up the current intended customers until I get the result. I will conquer targeted manufacturers, visit more and communicate more. Then according to the information, contact new customers to find the person in charge, expand slowly, expand when I can grasp the situation, strive for progress steadily and develop steadily. These are my personal experiences and ideas, and I will devote myself to the market work.

extreme

A year passed in a blink of an eye. Looking back on the past and looking forward to the future, the marketing department of xxx Chinese medicine hospital has also grown sturdily with the development of the hospital. The work done by the marketing department this year is summarized as follows:

First of all, about the work done by the marketing department.

1. Department and system construction: After a year of market baptism, the marketing department of our hospital is currently composed of 1 marketing manager, 1 market network supervisor, 2 health commissioners, 4 part-time business commissioners and 4 guiding doctors; It also constitutes the Provisional Draft of Management Rules and Regulations of Marketing Department, Management Measures for Marketing Performance Appraisal of xxx Hospital of Traditional Chinese Medicine, Consultation Daily Report, Consultation Flowchart, Consultation Responsibility, Consultation Examination Form and Consultation Basis. The compilation and implementation of more than ten systems, such as expert lectures, free clinic reward scheme, marketing department system, commission scheme, marketing department examination form, marketing department examination basis, customer service examination form, marketing department part-time staff management system and marketing department management system, have played a very good role in regulating the behavior of marketing personnel in our hospital.

2. departmental performance: through the concerted efforts of all the staff in Qi Xin, we have developed the members of our hospital 1058 1, and conducted 46 free clinics and lectures, including the free clinic in xxx on Lei Feng Day, the free clinic in xx Spring Breeze at the railway station, the free clinic for migrant workers, the community voluntary service to give healthy gifts to housewives, caring for health in action, and sharing a happy tomorrow. Join hands with xx Volunteers Association to participate in volunteer activities of xxxx Home Qizhi Center, and jointly hold activities of sending health into the community, dating in spring, physical examination of the alley prime minister and sending health into the military camp with xx era, and cooperate with Agricultural Bank of Development Zone to carry out VIP health lectures and VIP Chinese medicine health experience activities of Agricultural Bank of China; With xx Petroleum * * *, hold a large-scale lecture on "Anti-aging and Healthy Living" for 100 people, sponsor Tai Ji Chuan team and xx aerobics team around our hospital, and expand the visibility and reputation of our hospital.

Especially in the Double Ninth Festival, we planned the activities of gratitude and filial piety, and wrote a lot of respect for the elderly and filial piety in the corporate culture construction of our college, which was reported by xx TV station. In the second half of the year, our focus shifted to sending health to the campus, and a series of lectures on "Physiological and Pathological Characteristics of Children" were held in xx No.2 Kindergarten, xx No.1 Kindergarten, No.3 Kindergarten, No.6 Kindergarten and Preschool Education Center, which received good social and enterprise benefits. Contact 25 neighborhood committees and 34 enterprises and institutions, all of which have sustained and good cooperation. [Organizer]

The news media reported 28 times, including 23 times in xx, 3 times in xx TV and 2 times in xx Radio.

Participated in the network promotion of 40 QQ groups, participated in the PPT planning of the first anniversary celebration of xxx Hospital, and the dance "Jiangnan style" in the marketing department won the performance award. After the video was uploaded to xx, it was played more than 1500 times; The entry "Yu Jin" was compiled in xx Encyclopedia, with more than 60 readings; Xx library uploaded 1 1 documents promoting xxx, with more than 200 views and 20 downloads. 20xx165438+1October 10 Since the establishment of Baidu Library, the team ranking has risen from more than 3,000 to 4 10, and it has developed from novice team, entry team, bronze team and silver team to gold team. Baidu's understanding of the application was trained for the employees of the whole hospital, and 14 employees were recruited to join the Internet promotion work. In Baidu, more than 2,400 questions were answered clearly, the adoption rate reached 29%, and the level rose to eight. Carefully promote xxx Hospital on the Internet. Promote xxX with XX Weibo, with 2780 fans and more than 500 articles in Weibo. 60 reports and notices were published on the hospital intranet.

Second, the problems existing in the work

1. Regarding the construction of departments and systems, the marketing department is not fully staffed. At present, there is a lack of planning directors and marketing directors. With the entry of xxx, the network promotion work of our hospital has been obviously improved. Marketing executives and planning executives are always looking for suitable candidates. Depending on whether the hospital has given corresponding posts, the marketing specialist should also be expanded. There should be 2-3 effective commissioners under each supervisor. It is an arduous task to find and train hospital marketing talents.

2. The tacit cooperation with experts in the marketing process, the packaging of medical projects is also a big problem. Over the past year, the marketing department has been constantly learning and improving, stepping up the in-depth understanding of experts in our hospital, and finding out the advantages of each expert and the market advantages of their medical projects from the market perspective, expecting to refer to the opinions and suggestions of relevant personnel in the marketing department in the future. Only projects with local characteristics can have better social and enterprise benefits in the marketing process.

Three. Prospect of Marketing Department in 20xx

Generally speaking, the marketing department of our hospital has begun to take shape and can play its due role in the marketing and brand building of our hospital. With the arrival of 20XX, the marketing department will plan no less than 80 free clinics and lectures, and add 20,000 new members. The staffing of the marketing department should be more reasonable and perfect, and the marketing department should participate in the planning of packaging medical projects (products) with heart. With the normal development of medical insurance, the focus of marketing department should shift to developing high-end customers.

Tisso

This year is the first year of the bank. With the care and support of the business leaders, the marketing department has formulated careful work plans and measures, resolutely implemented the work ideas formulated by relevant work meetings, and ensured a good start. Since its opening, all cadres and workers have worked hard as one and achieved good results.

I. Completion of major business indicators

This year is the first year of the establishment of the bank, and it is also a year of laying the foundation. All businesses have been carried out steadily and healthily, showing a good development trend.

(1) The deposits of our department increased steadily. At the end of the year, the balance of RMB deposits in the whole department was 2,454,200 yuan. The increase of personal savings and corporate deposits will become an important source of deposit growth in our department.

(2) The loan scale has increased and the structure has been continuously optimized. At the end of the year, the loan was 65,438+02, with a balance of 58.55 million yuan, mainly invested in low-risk loans such as working capital loans for high-quality customers and small and medium-sized enterprises; Such as Zhaotun Chengda, Gloria, Poultry Farm, Boluofang, Zhongji, Hanqing and other projects; Among them, there are 2 personal loans from high-quality customers and 65,438+00 working capital loans from the company, with a good income level.

Second, the main work measures and successful experience

(A) market segmentation, accurate positioning, grasp the key points, active marketing. In 20XX, our department mainly provided financial services for individual quality customers and small and medium-sized enterprises. After defining the target positioning, the employees of the department actively worked to expand the market in all directions. Highlight competitive advantages, attract customers with quality services, and strive to be better than other banks in terms of service depth and breadth.

(two) adhere to the variety innovation and service innovation, multi-faceted development of business. Fight the tough battle of savings and deposits, strive for valuable private customers and vigorously market savings business.

First, carry out standardized services, improve service levels and provide standardized services for depositors;

The second is to expand the marketing scope, fully mobilize and effectively absorb the savings funds of neighboring merchants, households and old customers.

Third, intensify publicity, take the opportunity of entering community activities, hold "anti-counterfeiting knowledge lectures", take business publicity as the medium, enter every corner of the community, increase the penetration of the Bank into the community business market, publicize our business and improve social visibility.

(3) Strengthen loan marketing, expand loan scale and continuously optimize credit structure. In order to enhance the long-term development potential, we attached great importance to speeding up the loan marketing from the very beginning, actively expanded the loan scale, and promoted the company's deposit business and settlement business.

1. Loan marketing for excellent customers and actively marketing loans for high-quality customers. At present, two personal high-quality customer loans have been completed.

The second is to increase the marketing of loans for small and medium-sized enterprises, such as Chengda and Hanqing projects.

Third, actively cooperate with guarantee companies to reduce the risk of credit management by introducing guarantee companies.

(4) Abide by rules and regulations, earnestly perform post responsibilities, strengthen management, and comprehensively improve the management level of credit assets. The account manager of the Bank can conduct pre-lending inspection in strict accordance with bank regulations, actively cooperate with the credit management department to conduct post-lending management inspection, and strive to ensure the safety, liquidity and effectiveness of the Bank's credit assets.

Three. Problems and difficulties in work

(1) Objectively speaking, as the Bank has just been established, there are still problems such as single business means and low social awareness, which have a certain impact on marketing work.

(2) From the perspective of business performance, RMB deposits have been hovering at a low level for a long time. As the marketing department of the bank, it has not yet reached the requirements of top-level business, which needs attention and improvement.

(3) In terms of subjective efforts, we still have many shortcomings. First, the enthusiasm of employees has not been brought into full play. Some employees don't pay enough attention and enthusiasm to their work. Second, there is a phenomenon of loosening first and then tightening, which leads to our passivity in our work. Third, there is no spirit of in-depth research in the work, no in-depth thinking when encountering difficulties or problems, and insufficient working methods. Fourth, the competitiveness of service level is not enough, and there is no obvious qualitative improvement, which is incompatible with the current rapid development of banks. Fifth, the marketing effect is not obvious, so it is necessary to increase the marketing intensity and accuracy to ensure the stable and rapid growth of benefits.

Four. Future work plan

(A) to strengthen the learning of employees, improve the overall quality of employees.

(two) strictly abide by the rules and regulations, conscientiously perform their duties.

(3) While doing a good job in credit business, pay attention to credit risks and actively cooperate with credit management departments to ensure the safety of credit assets.

(4) Strengthen team building to ensure coordinated, unified and efficient work.

(5) Deepen marketing awareness, actively explore the market, and make every effort to make the bank's deposit business grow rapidly.

The above problems will be the focus of the marketing department in the future. In the future, we will strictly strengthen management, increase marketing efforts, set high standards and strict requirements, constantly improve and improve under the correct guidance of business leaders, and strive to do all the work well.