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The decoration company invested 80 million yuan to create a "new face" for Chongqing Fuqiao Hotel.
The decoration company affiliated to the state-owned Southwest Aluminum Company invested 80 million yuan in Jianjiang Jinfuqiao Hotel? Make faces? ; Chengdu MICE Tourism Group came to Chongqing in an emergency last weekend to take over the management of Fuqiao Hotel in the future? Just one week after Guo Jiafu's debt crisis, the rescue plan led by his eldest brother Guo is stepping up. Yesterday, the reporter learned from authoritative sources that Jiangjin Fuqiao Hotel, which was shut down in March, is expected to resume work at the end of this month. According to the analysis of many insiders, Guo Jiafu can make a comeback in his traditional core foot massage industry with his huge human resources.

The hotel project will resume work at the end of the month as soon as possible. Intercontinental Hotels will take over the management.

? At present, the relevant restructuring plan has been approved by Jiangjin District Government, the contract has been redrafted, and the procedures for returning to work are being processed. ? Yesterday, the reporter learned from the top management of Kesai Real Estate Co., Ltd. that with the finalization of the reconstruction agreement, Jiangjin Fuqiao Hotel, whose exterior wall is already under construction, will resume work as soon as next week. Moreover, the core five-star hotel project of Fuqiao Hotel is also actively looking for an operation team and is conducting detailed negotiations.

Although Cosay Real Estate kept its mouth shut about the hotel management team under negotiation, yesterday, the reporter learned from Sichuan media that it was the well-known Chengdu MICE Tourism Group (hereinafter referred to as Chenglv) that participated in the operation negotiation of Fuqiao Hotel.

It is reported that as the top exhibition tourism management enterprise in the western region, Chenglv operates three famous projects, namely Chengdu New International Convention and Exhibition Center, Jiuzhai Paradise International Conference and Holiday Center and Chengdu International Convention and Exhibition Center, with total assets exceeding 654.38+05 billion yuan. At the same time, it is also the largest strategic partner of British Intercontinental Hotel Management Group in the world.

? Fuqiao is considering introducing the hotel management company Intercontinental through travel. ? Relevant persons involved in this negotiation said that the hotel management company will fully participate in the external wall decoration and internal decoration of the whole hotel, so it is believed that the relevant agreement will be fully finalized before September.

? Nearly 400 million funds? Gap? Most of them have been finalized.

As for the funds for the reconstruction of the whole hotel, according to informed sources, it still needs 30 million yuan to complete the civil engineering of the whole Fuqiao Hotel (which has been raised by the three brothers Guo Jiafu); The glass wall of the hotel still needs 80 million yuan, and the decoration of a five-star hotel with more than 50,000 square meters is expected to need 200 million yuan; In addition to hotels, nearly 50,000 square meters of shops and office buildings need to be renovated for 60 million yuan. A total of 370 million funds.

Huge sums of money? Gap? Who will pay the bill?

Last Wednesday night, Guo Jiafu's eldest brother, the exclusive agent of the hotel project, said in an exclusive interview with this reporter that most of the funding arrangements have been finalized. The news from people familiar with the matter also confirmed that in addition to the well-known Chenglv, it is expected to stay at Jiangjin Fuqiao Hotel. Software? Besides service, Southwest Aluminum, another big state-owned enterprise in our city, also participated? Rescue operation? Medium.

? The strategic cooperation agreement was signed last Friday. ? The senior management of Kesai Real Estate Co., Ltd. revealed yesterday that Southwest Aluminum Decoration Engineering Co., Ltd., a subsidiary of Southwest Aluminum, will be responsible for the glass exterior wall decoration project of Fuqiao Hotel in the form of 80 million yuan in advance. Previously, the company was responsible for several glass exterior wall projects such as Sheraton Nanbin Road Hotel and Kunming New Airport.

? A state-owned enterprise dares to take over a hotel caught in a debt storm. I believe that the risk must be controllable, and I will make a detailed assessment before making a decision. ? Wang Xuesong, an independent real estate critic and general manager of Chongqing Rongci Real Estate, believes that although the details of the cooperation between the two parties cannot be known, it is certain that Southwest Aluminum will be a great benefit to Guo Jiafu's private creditors.

In addition to the glass exterior wall construction funds have been finalized, the follow-up project funds for shops and office buildings with decoration will be raised by the three brothers of the Guo family. However, the 200 million funds for the subsequent renovation of five-star hotels are still unclear.

In this regard, the top management of Kosai Real Estate Company said:? If the company's financial situation is good, it can be distributed by selling more than 500 million returned funds from shops and decorating office buildings. If the financial situation is not ideal, it can be achieved by selling the equity of five-star hotel projects. ?

? ? Or are you willing to follow fourth brother? Human feelings have become a core asset.

The reconstruction of the hotel project is going on step by step, but Guo Canjiafu has made a big turnaround because of neglecting to manage the already crumbling foot bath franchise industry?

? It is human nature to fall in the family fortune, to lose the family fortune, and to make a comeback. ? Yesterday, Mr. Wang, a Chongqing-based franchisee of Fufuqiao, who has cooperated with Guo Jiafu for more than 8 years and opened several franchise stores in Chengdu and Fujian, told reporters on the phone that once Guo Jiafu got out of the debt storm, according to his character of daring to fight and fight, he could completely start again through his prestige in the team of foot washing technicians of Fuqiao for many years.

? In the final analysis, regardless of brand factors, the biggest capital of chain foot massage enterprises is the continuous innovation of the control ability and technology of grassroots employees, which Guo Jiafu is good at. ? Mr. Wang told reporters that at present, for Guo Jiafu, the greatest wealth is the human feelings accumulated in early entrepreneurship.

In this regard, during the two days last weekend, the reporter interviewed 12 grassroots employees, store managers and franchisees of Fufuqiao through field visits and telephone interviews. Fuqiao rice? All kinds of people, except one, are not sure. 1 1 Have you made it clear to the reporter? Or are you willing to follow fourth brother? Maybe it's for Guo Jiafu? The heart is still there, can the team still take it? This is his real biggest core asset at present, which is difficult to quantify with money.

? At the beginning of starting a business, it was difficult. Rosewood inscription, don't forget that year. Integrity-based, filial piety first. ? This is a corporate motto that every customer who walks into Chongqing Fuqiao Foot Wash Shop can see. This corporate culture poem written by Guo, the eldest brother of the Guo family, has become a microcosm of the Guo family's efforts to save Guo Jiafu. At 6:5438+00 last Saturday night, the reporter had a long talk with Guo, who had been busy all day.

? ? Saving my brother is harder than starting a business?

Chongqing Times: I noticed that your clothes were worn three days ago?

Guo: Yes, I'm too busy these days. You can only sleep three or four times a day. This is the first meal today, and I really haven't had time to change my clothes (Guo was interviewed by reporters while eating a plate of jiaozi, and his voice was slightly hoarse).

Chongqing Times: To what extent has the debt crisis been resolved? Is it difficult?

Guo: Because there are too many business details involved to disclose, I can only tell you that everything is going well now, including government departments, subsequent rescuers and Jiafu private lenders. They are satisfied with the plan made by our brother, but there is still a lot of work to be done, especially communication and persuasion. Next, we have a lot of work to do. At present, all the work of Chongqing Fuqiao is taken care of by their sister-in-law. I'm dealing with all the debt problems, but the coverage is too wide. This month feels even more difficult than when our brother started his business.

Chongqing Times: How do you understand that saving your brother is more difficult than starting a business?

Guo: Today, I went to Jiangjin, Hechuan and Chongqing, and met two creditors, three foreign franchisees, the hotel construction unit and a person from a foreign hotel management company. Last night, all the fully charged mobile phones were dead. After your interview (it was already 165438+ 0: 00 in the middle of the night), I will meet a rich family in the future. Of course, when his eldest sister-in-law Jia Fu and I started our business in Guangzhou, we slept under the overpass in the most difficult time. I don't think it's more bitter materially than when I started my business, but now the mental pressure is really too great, long before I started my business.

? Chongqing Times: After all, the two brothers are separated. Is Jia Fu worthy of your help? After all, did he cause the separation of wealthy overseas Chinese?

Guo: I am the eldest brother. There is not only a demand for commercial interests, but also a sense of struggle between brothers. Besides, this is also my old father's request. Separation is the need of development in that year, and overseas Chinese with money among brothers also have the division of economic interests. How can we separate them emotionally? In fact, not only me, but also his eldest sister-in-law, third brother and fifth brother.

? The most sorry is the first-line technician?

Chongqing Times: The public is very concerned about the debt crisis of wealthy overseas Chinese. what do you think?

Guo: At present, like many enterprises, we have encountered difficulties and attracted the attention of the public and the media, which none of us expected. I thought to myself, an enterprise has encountered a little problem. In that case, why are so many people concerned? There are so many people concerned at all levels. In fact, many enterprises will encounter similar problems, even more serious than ours, which have not attracted so much attention.

But later, we learned that although Jiafufuqiao was not listed and became a financial public enterprise, Fuqiao had more than 730 stores, including technicians, waiters and workers in the upstream and downstream industrial chains. No less than 654.38 million people in China are eating this bowl of rice, and more than one million consumers come to Fuqiao for foot massage every year. In this sense, we have long been a public enterprise, and public concerns and doubts are understandable.

Chongqing Times: If I'm sorry, who do you think Jia Fu is most sorry for?

Guo: I talked to Guo Jiafu about this problem. In fact, he has been reflecting on many things himself recently. In retrospect, the success of Fuqiao in recent years is not only the success of our Guo family, but also the support of governments at all levels, the help of franchisees and the trust of consumers. But the most important Jiafu and I both know that the greatest wealth of Fuqiao is our more than 50 thousand massage technicians in the front line. In this sense, their efforts have won social recognition.