Course direction, student level, teaching style and so on. This is the first one. If you don't take this step well, you will take too many detours and suffer too much.

It can be roughly divided into two kinds of positioning, one is universal positioning and the other is special positioning.

The advantage of pan-positioning is that it will give customers and cooperative organizations more choices. Once customers or cooperative organizations agree with you, it will bring other cooperation opportunities.

The disadvantage is that for the market, it is difficult to form a clear market demand, and it is difficult to leave the impression of "experts" to customers; For self-growth, it is also difficult to concentrate on energy, time and interest, and concentrate on building their own "unique" core competitiveness.

The advantage of professional orientation is that you can be dedicated, professional and expert, and it is easier to obtain research results that others can't get in a certain field. Customers and cooperative organizations are more likely to think of you when they have relevant needs, and you are irreplaceable.

The disadvantage is that after a long time, you will miss many opportunities, because you need to choose your clients and courses, and many factors will make you unable to do it, especially when your popularity and reputation are not enough, if you are a freelance trainer who takes classes for a living, and if you urgently need a platform to practice for you, especially if the market space for your course positioning is not big enough for the time being (if it is big enough, many people are doing it, if it is big enough in the future, it is not big enough now).

My suggestion is:

Judging from the current situation, pan-positioning can still have great room for survival and development in most fields in recent years, such as the quality and ability of managers, such as leadership, such as the professional quality of professionals, such as sales skills, such as human resource management, customer service skills, and so on. Any one is what I think is pan-orientation, and many teachers can talk about several, even more pan-orientation.

Pan-positioning is suitable for freelance trainers or trainers with high visibility and reputation. However, pan-positioning is still a stopgap measure.

Professional orientation is the inevitable trend of trainers. Most pan-directional trainers have their own brand courses, that is, the best courses, which belong to the professional orientation in pan-orientation.

There are two kinds of specialization orientation. One is that students require specific groups (specialization), and courses can be pan-courses; The second is that the students have a wide range, but the courses are very professional. The former is the sales skill of the automobile industry, and the latter is the personality analysis.

Specially oriented for beginners, practical trainers with public office and trainers from colleges and universities.

2. practice.

Do you have enough practical experience and profound experience to make you confident in the direction of the course? For example, if you take a customer service course, how long will you stay in the service line? How much of the course content is personal experience and self-understanding? Are you qualified to set an example when serving customers?

Those who do sales skills training must have done sales, right? You have to have good sales performance, right? If you do management training, you must be a manager, right? Your team management should be good, right? ~~

No matter what training you do, if you don't have actual combat experience, you can't convince others; Secondly, you have no confidence; Third, you will lose credibility and reputation.

Therefore, if you want to be a trainer, you must first make achievements. Many things are not said, but done. Especially for trainers, it is the professional ethics of trainers and the most difficult practice to match words with deeds.

3. study.

Have you accumulated enough theoretical foundation and learning ability in the study of knowledge, information and skills in your course field? How many professional skills and accomplishments do you have as a trainer? Can you have a professional style, professional accomplishment and professional attitude?

Trainers need to accumulate a lot of money, need the ability to organize knowledge, and need super learning ability. As a trainer, you must never learn your own experience, and of course you must never simply copy others'.

If you do sales skills, what is your knowledge structure and theoretical framework? How many reserves do you have? Is there a complete system?

Many experts can't train effectively, so you must become an expert in training, so you need to learn professional knowledge and skills related to training, and you need to attend brand courses of many famous teachers to learn how to make your training more popular.

4. training.

How many times have you trained in your course? What is the student satisfaction rate? How many companies, enterprises and students have been trained?

Trained? How many people can prove the quality and effect of your course?

Training is your practice of becoming a training expert.

Many people think it is easy for others to do training, but it is difficult to do it by themselves; Many people feel good about themselves on the stage, and the comments behind them are chaotic.

Take the initiative to fight for opportunities! Fully prepared, fully prepared again! Ask an expert to be your mirror. Let them correct you and make suggestions.

Thank everyone who gave you the opportunity to go on stage, and thank everyone who gave you advice (although you may be unhappy in your heart, they are your true friends. )

5. marketing.

How many people know about you? How many people know what training you do? How many people can find you? How many people are willing to cooperate with you? How many companies are willing to ask you for training?

Good trainers are marketing experts and know how to market themselves.

Choose appropriate publicity media, copywriting materials, cooperation institutions and cooperation methods ~ ~ ~

These are marketing strategies, and the first four disciplines are also part of marketing.