1, Tongrentang
Tongrentang brand was founded in 1669. From 1723, it has been 188 since the Eighth Emperor. Tongrentang Group insists on taking Chinese medicine as the main direction. At present, it has formed five sectors with the pharmaceutical industry as the core, supported by health care, old-age care, commercial retail and international pharmaceutical industry, and built a large health industrial chain integrating planting (breeding), manufacturing, sales, medical care, rehabilitation and research and development.
2, the dog ignored
Goubuli Group Co., Ltd. takes Goubuli-style steamed buns as the leading product, and is known as the first of "Tianjin Three Musts", one of China's time-honored brands, and a national intangible cultural heritage. Founded in 1858, it is the first batch of Chinese time-honored brands recognized by the Ministry of Commerce, and won the honors of "National May 1st Labor Award", "National Advanced Private Enterprise in Employment and Social Security" and "Top Ten Catering Brand Enterprises in China". The Party Committee of Goubuli Group was awarded the title of "National Grass-roots Party Organization for Excellence" by the Central Organization Department.
3. Baique antelope
Baique Ling was born in 193 1, which is a famous skin care brand with the longest history in China. Oriental skin care is a balanced and harmonious way. As the leading brand of skin care in China, the brands of the Group include Baique Lingcao, Baique Lingman, Sanshenghua Skin Care, Sanshenghua Care, Secret of the Sea, Yun Qi, Little Quexing, Belle and so on.
4. Yunnan Baiyao
Yunnan Baiyao was founded in 1902, integrating brand, product and company name. It is recognized by the industry as the most innovative representative of China time-honored brands. 1993 was listed as the first share in Yunnan, 1999 was completely transformed into a modern enterprise, and the mixed reform and overall listing were completed from 20 16 to 20 19, which laid a solid institutional and institutional foundation for the company to create another century of glory.
A symbol with a long history
The outline of the figure is deepened according to the shape of the Chinese seal, and the auxiliary form is skillfully connected into the combination of two Chinese characters [word] [number], and the [word] [number] figure appropriately expresses the meaning of the old Chinese brand. [Words] [Numbers] are closely combined and self-contained. It shows the profoundness of China culture and indicates the vigorous vitality of the charm of traditional culture in modern society.
Lithographic seal cutting also shows the historical sense of the old brand, highlighting its enduring charm and time accumulation. The combination of [word] and [number] graphics embodies the bright future of mutual influence and common development between commercial circulation and time-honored brands.
The strokes of the new logo are smoother and bolder, while the original logo is weaker, which enhances the sense of strength, historical vicissitudes and stability; The original frame is neat and square, and after adjustment, it is in the form of seal cutting, with strong stone seal flavor; The brush strokes are adjusted more mottled, and the cultural taste and long history of "China Time-honored Brand" are emphasized more.
The proportion of the front shape and the back shape of the original logo is not very harmonious, and the host designer has also made great efforts to make fine adjustments at this point, and the adjusted logo is more perfect visually. At the same time, the color contrast of the original logo is weak, and the colors used are outdated. The adjusted logo color is red, which can best represent the cultural characteristics of China. The use of monochrome enhances the recognition of color in lightness and hue, and is easy to be applied to various materials.
Reference to the above content: Baidu Encyclopedia-Tongrentang
Reference to the above content: Baidu Encyclopedia-Yunnan Baiyao