In all kinds of entrepreneurs' social circles in Beijing, there is a legend named Zhang Yan. Because of her name with the word "Yan" and her personality, friends in the circle call her "Sister Yan".

The source of this stalk:

Sister Yan is a Manchu, born in 1967. She was born and raised in Beijing, where she went to college, started a business, got married and had children, and changed tracks. She has been in business for nearly 30 years. She said: "The weight, atmosphere and courage that Beijing has given me have benefited me for life. For example, in the middle of this year, I still enjoy the happiness and satisfaction brought by work and life. "

1987, zhangyan was admitted to the Geography Department of Capital Normal University, but she planted the seeds of business early in college, especially during the eight winter and summer vacations. She sold postcards, worked as a tutor, carved papers for teachers, worked in a publishing house, and saw a stall in the famous Xiushui Street in Beijing ... After graduation, she wandered around Shenzhen alone and returned to Beijing a year later as the general manager of the Beijing company.

This occupation didn't last long. I happened to see that McDonald's French fries are so popular and expensive. Why can't the potatoes we use for cooking be processed into French fries? Why can't we sell it in the freezer and let the people buy it and fry it? This entrepreneurial idea has made her work in the field of frozen food distribution for more than ten years.

From 65438 to 0997, zhangyan was invited by the American Potato Association to visit a series of production, supply and marketing systems such as potato plantations, processing plants, logistics companies and supermarkets in the United States, which was an eye-opener. There are only four people in charge of the endless plantation, and the super-large potato warehouse can park two Boeing 747s. She was deeply impressed by the high degree of mechanization and modern management.

After returning home, zhangyan introduced special-shaped French fries, mini potato cakes and quick-frozen vegetables to China, which not only enriched the types of quick-frozen foods, but also promoted agents in more than 20 regions, as far away as Xinjiang, Erenhot and Harbin. Companies in Zhang Yan import about 20 40-foot refrigerated containers from the United States every year.

From 65438 to 0999, the four major potato companies in the United States entered the China market one after another to seize the channel. At a dealer conference in Lamb Weston, as the winner of the "Supermarket Contribution Award", Zhang Yan took her five-year-old daughter to the stage to receive the award. The foreign boss who presented the award knelt down and handed her the trophy, which won warm applause from the audience. Many years later, zhangyan remembered the scene and was still excited.

Thanks to the rapid development of Shangchao retail industry, strict product selection and advanced management, zhangyan's company has begun to take shape in 2007, with hundreds of employees, more than 20 delivery vehicles and an annual flow of more than 30 million.

He loves to use his brain and can't be idle. His years of accumulation in the fields of potato deep processing and circulation and retail have given zhangyan greater entrepreneurial confidence, but it is not without lessons.

Zhangyan said frankly: "Our competitive advantage in potato chips and chips is very obvious. If we can pay attention to brand building earlier, the current market structure of potato chips may be different. "

After learning from a painful experience, she was not satisfied with the operation of a single industry. 20 10, zhangyan resolutely moved to the catering industry. She is the first innovator in China to introduce the intelligent sales system into the group meal industry. She implants chips under all tableware, employees choose independently, and the system automatically sets the price, which greatly improves the efficiency, which not only saves labor costs, but also shortens the dining time of guests. A 200 square meter venue can accommodate 800 people at noon. At the same time, in order to enrich the dining choices of employees, she also introduced the single items of the nearby online celebrity restaurant directly into the canteen and replaced them once a week, which greatly eased the monotonous contradiction of the products in the employee canteen, and the company leaders and employees were full of praise. This innovative application has also won the annual award of the competent government department.

Years of entrepreneurship, break down from overwork.

Zhangyan suffers from severe cervical spondylosis. She has poor sleep all the year round, headaches and stiff neck are common. Her arms and hands are numb and she can't drive. In severe cases, even the temple aches and coughs, which seriously affects the quality of work and life. Zhangyan systematically studied the knowledge of TCM health preservation during his busy schedule, and obtained the qualification certificate of senior health manager.

In the process of continuous trial and study, zhangyan gradually became interested in the "herbal essence health preservation" of traditional Chinese medicine, and she began to do experiments on herself with what she had learned. In order to find the formula and treatment for cervical spondylosis, zhangyan shaved his hair and studied the acupoints, meridians, blood vessels and muscle groups of the neck one by one with the masseur. After more than half a year of continuous attempts, finally, her cervical spondylosis was completely cured.

The usage of this stalk:

There is no end to entrepreneurial innovation. Sister Yan said: "There is a flame in my heart, and I have no regrets in life."