Headline number: social. The topics that readers are interested in are mostly the Internet, celebrity gossip, fashion collocation, marital feelings and so on. Most of them are rapidly disappearing social news and fragmented information, which don't need much thinking.

18-30 years old has the largest readership.

In the reading group, readers aged 24-30 are older than 18-23. Therefore, the headline readers are mostly office workers who have just entered the society.

I think it's very interesting: when writing articles on WeChat observation and operation, men accounted for more than 70% of readers in Wan Li. When Wan Li focused on writing articles on beauty and skin care, women accounted for about 80% of the readers.

Simple books: there is a characteristic of writing in simple books. Although at first, as a newcomer, it is easy to be rejected, but if you write slowly, it will be easy to pass and get on the list. Gradually known. Therefore, concerned readers accumulate. This is a silent encouragement.

It is said that there are many editors hidden in bamboo slips, which is true. When you meet a suitable article, an editor will write to you on his own initiative. Therefore, in addition to suitable articles, you need to insist on writing in-depth articles when writing on simplified books. Holding pears is not a chicken soup that says "as long as you keep writing, you will get something", but you should keep writing articles with substantial value.

Weibo Platform: The biggest difference between WeChat platform and headline numbers and simplified books is that the dissemination channels of articles are relatively closed. Mainly rely on WeChat official account fan accumulation+friends circle forwarding. The rest, all by their own contribution to the public tuba or push each other. Unlike headline numbers, you can recommend them to the home page and columns. Simple books can be submitted, and you can have the opportunity to include relevant highlights and home pages.

In addition, the headline number is machine operation audit, Jane has editing audit, and WeChat does not.

The readership of WeChat can be said to cover all ages. Among them, parents account for half of the country. Each official WeChat account has a different position, its readership is also different, and the popular articles are naturally different.

Pay attention to health and news after 60.

Post-70s pay attention to education, marriage, emotion and social policy.

Post-80s pay attention to the workplace, parenting, interpersonal relationships, financial management, eating, drinking and having fun.

After 90, pay attention to hobbies, star hotspots, dry goods, and spit.