Location strategy: You can find suitable store locations in areas where middle-aged and elderly people are concentrated (such as parks and community centers) and mid-to high-end commercial areas (such as office buildings and shopping centers). These places can attract middle-aged and young people and help promote your brand.
Market research: before choosing the location of the store, conduct sufficient market research to understand the target customer base, consumption level, competitors and other information in this area. This will help you better understand the market demand and formulate targeted marketing strategies.
Brand positioning: you can position the brand as a restaurant that pays attention to health preservation and Chinese medicine diet therapy, emphasizing the characteristics of health, nutrition and delicious food. Let more people know and accept your brand through publicity and promotion.
Dish design: We can design some traditional Chinese medicine health dishes suitable for young people's tastes, such as herbal tea and medicinal soup. At the same time, we should also consider the tastes and needs of middle-aged and elderly people and provide some traditional foods and healthy drinks.
Marketing strategy: You can promote it through social media, online advertisements and offline activities. At the same time, we can cooperate with local communities and enterprises to organize some health talks and activities to attract more people's attention and participation.
Service quality: provide quality services, such as warm and thoughtful reception and professional health consultation. This can make customers feel your brand value and improve customer satisfaction and loyalty.
In short, you can make great efforts in site selection, market research, brand positioning, dish design, marketing strategy and service quality to attract middle-aged and elderly customers and realize the successful operation of the store.