At the beginning of 20 10, Zhang Wuben was invited to appear in the program "Food is the Sky" in the column of Beijing TV Station. In this regard, on May 26th, deputy producer Li of the column group of Beijing TV Station "City" said that Zhang Wuben's program was produced by himself, and there was no commercial cooperation propaganda.
In February, March and April this year, Zhang Wuben appeared on Hunan Satellite TV's talk show Encyclopedia. His humorous speech and health care concept "unconventional" have attracted countless audiences. According to media reports, the first issue of "Zhang Wuben Talking about Health" was broadcast in Encyclopedia, ranking the top three in the ratings in the same period in history. It is said that many people sit in front of the TV every once in a while, waiting to watch Zhang Wuben's talk show. Jae-Il Lee, the producer of Hunan Satellite TV's Encyclopedia, said in an interview that they learned about the health books and also referred to the programs on Beijing TV. "What he said is the nature and efficacy of food, which is also of interest to the public." Zhang Wuben is talkative and straightforward, so he is suitable for a talk show. Li said that Hunan Satellite TV did not give money, and Zhang did not give money to Hunan Satellite TV. "The two sides are not a cooperative relationship for commercial promotion."
The "electric shock" of two TV stations brought a large number of fans to Zhang Wuben. Many viewers bought Zhang Wuben's books and CDs after watching TV, and started dietotherapy according to their prescriptions. "The best doctor is himself, the best hospital is the kitchen, and the best medicine is diet." Countless viewers have read Zhang Wuben's concluding remarks on TV programs.
"Super Luxury" Operation Team
While planning to package Zhang Wuben, a new company was established. In August 2009, Beijing Wubentang Health Technology Co., Ltd. was incorporated in Chaoyang District with a registered capital of 30,000 yuan. The legal representative Tang contributed RMB 65,438+RMB 620,000, and the shareholder Jiang Yong contributed RMB 65,438+RMB 080,000 and RMB 3,000. According to the business license, when the company was established, its business scope included technology promotion activities, economic and trade consultation, etc. 2 1, last February, the registration was changed, and the wholesale and retail of prepackaged foods and books and electronic publications were increased. Since then, Zhang Wuben has been sitting in the "Five Classrooms" to write prescriptions.
An insider who participated in the planning and promotion of "The Way of Medical Care in Great Countries" revealed that in order to package and promote Zhang Wuben, Zhongao Company had invested huge sums of money to hire an ultra-luxury planning team to participate in the planning of CCTV's large-scale documentary "The Rise of Great Countries", and Gao Qiang, who had served as the national promotion director of CCTV's "Winning in China" program, was responsible for promoting Zhang Wuben to major TV stations by using TV contacts; Wu Zongqun, the planning director of the People's Daily Market Information Center, is responsible for sorting out Zhang Wuben's views into 30 speeches and compiling the text into a book; He Xiong Fei integrated the resources of his own publishing media industry and expanded the promotion of the book.
"This is almost a top promotion team. From television to paper media to the internet, we promote it in all directions. Some of these questioning articles are also part of our promotion. " This person said that the first questioning manuscript was published in Life Times, a subsidiary of People's Daily, which was actually part of the planning. However, Jiang Dahong, a reporter who wrote a report for Life Times, said it was absolutely impossible. Before doing this topic, I thought Zhang's point of view was very deceptive, so I launched an investigation. "After we made this manuscript, the publishing house had a problem with us. Leadership pressure is also great. "
The insider said that there is controversy outside now, and they will continue to publish a book on the investigation of Zhang Wuben phenomenon, so as to keep a high degree of concern about the cultural dispute between China and the West in Zhang Wuben. The person said: "After all, eating mung beans, radishes and eggplant can't kill people. The outside world questioned again, and no authoritative department said that Zhang Wuben's prescription was nonsense. What happened to him? Without such a premise, Zhang Wuben cannot be defeated. " .