1. beauty monthly card: provide beauty services on a monthly basis.
2. Beauty season card: take three months as a cycle and provide beauty services at preferential prices.
3. Half-year beauty card: take half a year as the cycle to provide preferential services.
4. Beauty Year Card: Beauty service is provided in the form of annual fee.
5, 1 yuan beauty: only 1 yuan a day, a total of 365 yuan a year, you can enjoy beauty care all year round.
According to the principle of low threshold, we can launch 58 yuan card, 88 yuan card, 98 yuan card and other similar projects, attract customers into the store at low prices through low threshold, find sales opportunities and create profits in the process of providing services.
Second, the prize development method
1. store entry ceremony: customers can get small gifts as long as they enter the store and fill in the information during the activity.
2. Golden egg smashing: Customers who spend a certain amount in the store can participate in golden egg smashing activities and win prizes.
3. Lottery red envelope: customers can draw cash-filled red envelopes by recharging their members.
4. Lottery box: Customers can participate in the lottery by spending money in the store and winning preset prizes.
5. Consuming gifts: You can get corresponding gifts when you consume specific items.
Third, the overdraft extension method
1. stored value card: customers can store the value in the membership card and enjoy different discounts on all items and products according to the stored value.
2. rebate card: customers can get rebates after spending a certain amount in beauty salons, which can be embodied in the form of items or products to enhance the added value of stored-value cards.
3. Stored value card: customers can deposit a large sum of money in the beauty salon, and after two or three years of care, they can refund all the pre-existing money.
4. Lifelong Care Card: You can enjoy unlimited free services for specific projects for life by recharging the specified amount in the beauty salon once.
5. Unlimited number of nursing cards: customers can choose unlimited number of services and items within one year by paying RMB 6,543.8+0,000 in one lump sum.
Fourth, new and old pioneering methods.
1, relatives and friends card: customers can get a monthly card for relatives and friends when they apply for the annual card in the beauty salon.
2. Offset method: When customers apply for annual cards, they can offset a certain amount by recommending customers, and directly reduce the credit card handling fee.
3. Girlfriend Card: Two people can enjoy a specific preferential price when they apply for a card.
4. Old customers can get certain products, projects or in-kind rewards by introducing new people.
5. Grouping: Old customers lead more than 3 new customers to group together, and each can enjoy a special project experience package at the price of 100 yuan, and the head of the team will give it extra.
Extended data:
The wrong way for beauty salons to expand customers.
Misunderstanding 1: overdraft future card design
For example, the lifetime card before X Ting is very attractive, but it hinders future sales. Many clubs offer a lot of money and full refunds and recharges, so that a customer can spend once for three years without spending again. There is also a popular free mode, the wish is good, that is, to get traffic, but how to convert traffic and how customers change from traffic to fans requires real quality, which is not available in general stores.
Mistake 2: The scheme is too complicated.
A business opening activity is so dense that even the boss can't remember himself, let alone the customers. After reading it, there is no impression, so it will not spread. Simple will have power. For example, "inviting the whole city to eat pizza for free" and "inviting hometown people to visit 1 yuan" are much more effective than a complicated plan!
Mistake 3: Only sell the price, not the culture.
It is the customers who take advantage that attract customers with prices. Real quality customers don't care about the price, or more about whether you are too cheap. They won't choose if you are too cheap, no matter how good you say it. Quality customers are often attracted by a living cultural theme and choose because of their identity. If you can't make it clear what values you are conveying, you will never attract customers on the same frequency.