In 2022, there were 322 first stores in 26 shopping malls in Hangzhou, including 3 first stores in the world and 53 first stores in China. The first store is full of "gold content", with high openness and strong driving force, which can inject strong impetus into regional economic development. According to statistics, in 2022, there were 28 first stores in China, with 36 1 store nationwide, of which 3 in the world and 53 in the country were the first to land in Hangzhou, accounting for 10.7% and 14.7%, ranking second only to Shanghai.
Italian luxury brand RODOLFO ZENGARINI, Swedish diversified fashion luxury brand Acne Studios and French fashion brand ANNE FONTAINE have settled in Hangzhou Tower, Hangzhou Vientiane City has introduced American extreme clothing brand VOLCOM, and Korean girl trendy brand Kirsh has settled in lakeside Yintai in77. With its strong inclusiveness and good business environment, Hangzhou has gradually become the "first shop blessed land", attracting the attention and favor of more and more pioneering, fashionable and diversified brands.
The benefits of the first store economy
The "first store economy" is the "touchstone" to test the regional business environment and the "barometer" of the city's business vitality. In addition to the policy support of "real money and silver", Hangzhou's good business environment, the platform construction of smart business circle and the huge consumption potential brought by young people are also important reasons for attracting the first store to settle down.
Beauty brand Hua also opened its first offline flagship store in Lake. The garden landscape at Xiamen Store 13 of Huaxi Zi West Lake Hidden Garden Line constitutes the whole experience space of the hidden garden, creating the first "art museum-style beauty retail space". In 2022, Hangzhou's zero total social growth rate jumped to the top of the national GDP 1 1 cities and Zhejiang1/cities, and the "first store economy" provided important support.