Today we are going to talk about tools. What we recommend to you is that community marketing is a practical tool to absorb powder and increase powder.
Fans are an important part of traffic, that is, your potential customers, that is, people we often want to pass by and not miss.
What about traditional physical stores?
At most, it is a big stereo, advertising paper and renting billboards. How do contemporary e-commerce brands suck powder? Occupy the front page headlines, star big coffee spread effect.
Well, speaking of traffic, I want to ask you, what is the purpose of using traffic?
For example, we earn traffic online, that is, sell traffic, in order to deceive people to cut leeks; The purpose of Internet companies' demand flow is to accumulate data and gain investors; The purpose of self-media traffic is to sell goods and finally to make money …
Therefore, basically all our business should flow around commercial interests, with the ultimate goal of making money.
Then we will find that all powder absorption and powder expansion must rely on tools, no sharp tools, no tools, all on paper.
Confucius said that if a worker wants to do a good job, he must first sharpen his tools. This is an old saying, truth and practice.
Do you think doctors need tools to treat diseases? Do you need tools to repair the car? Do monks need tools to meditate and recite Buddha? Even the best online games have to buy tools and equipment, right?
Similarly, in the era of internet plus, the tools of doing business were not only cigarettes and liquor, but also inviting people to dinner. With the advent of the community era, we must use high-tech new technology to absorb powder and bring traffic.
What tools? Next, I will talk about it. Please listen carefully. I divide tools into three categories.
1 class, primary tool, that is, free tool.
Friends who can't remember can take a notebook and write it down.
Media websites recommended in issue 1.
Simple, media. Jane Media, this is a third-party new media website platform. What are the benefits of this tool? They have bound 18 mass media platforms, including WeChat official account, Today Headline, Baijiahao, Sina Weibo, Penguin, Sohu, Phoenix and so on.
If you send your article directly to the media website, the premise of editing is to register this 18 platform, which is related to the media. Click Publish 18, and your article will be published on 18 at the same time. When others are still clicking and publishing one by one, you will solve it in one second.
In this fast-breaking era, efficiency is always the most important. Only by winning the first prize can you become a leader in your vertical field.
In addition to text and picture platforms, there are also popular and popular platforms, such as audio, short video and self-media.
For example, Himalayan FM, Tik Tok and Youku use these self-media tools. Think about it, hundreds of millions of people are using it, and it is a free platform. Isn't that your tool for sucking powder and draining water?
The second ultimate tool refers to high technology, and of course I also call it black technology.
The most direct is the marketing of mobile phones, marketing software, and the mobile phone comes with powder-sucking and powder-exploding software. There are not many marketing mobile phones these days, not to mention internet marketing. As for what is a marketing mobile phone, I don't want to say more. Look it up for yourself. I have also used several models. If necessary, you can talk privately and recommend it separately.
Here, I won't waste your time explaining how to use the third advanced tool. Where is it? What benefits did it bring you?
I can tell you clearly that there are two most important business interests. First, it saves time. You don't need to edit, publish, plan and lay out by yourself every day. You can spend more time managing and serving customers.
Second, saving money, whether you are from the media platform or black technology software, has become the boundary of Internet tool flow.
For example, if you want more and faster exposure in front of 500 million Himalayan users, the cost is expected to be at least six figures, so the primary and intermediate tools are still very expensive.
The third category, advanced tools, what is it? social organization
The community can achieve low cost and high flow. Let's take the community space station for example. We are not 100 people to help you with traffic, but thousands of our stations. Every webmaster has traffic in his hand. If you are the stationmaster of Suzhou and engage in specialty products, I will give you dozens of tourist communities with hundreds of people. Are you still worried about selling your own specialties?
So do you think the real business giants are developing and promoting themselves? Real masters have all kinds of weapons behind them.
So today we will talk specifically about the community and how to drain it through the community.
What about drainage in the community? I mainly summarize two methods here.
Method 1: cast a net to find traffic.
1 method is suitable for the case that your personal number is less than 1000.
Because we usually do marketing, online earning, e-commerce and WeChat business, there are usually several micro-signals operating, right?
So what should we do without fans and traffic? Is to keep joining the group.
However, you must find a group related to your industry, whether it is paid or free. In the early stage, it is suggested to promote the free group when there is no traffic base on the personal number, and then enter the accurate payment group when there are about 1 000 people in the later stage.
Well, you need to cast a wide net, that is, you take the initiative to find traffic, find groups, and then add people, or even explode.
Method 2: Throw bait and pull the flow.
This method is aimed at the later stage. When your personal number reaches about 1000, you begin to enter the accurate payment community, which matches your own energy and your own financial situation.
If you just start doing it, you don't have a certain capital base, but you want to find accurate traffic. /kloc-it is recommended to pay the fee in advance for the group below 0/00 yuan.
When you have enough energy base, of course, you can enter the accurate payment group of more than 1,000 yuan or even more than 10,000 yuan.
Of course, different thresholds of communities mean different human resources, different dimensions, different ideas and different frequencies.
How do communities do traffic design steps?
I summarized four steps:
First, open the flow cell,
Second, enter the flow pool,
Third, transform the flow pool,
Fourth, fission flow cells.
The specific operation steps are not mentioned for the time being today. If there is an opportunity, courses will be held one by one later.
Obviously, the highest state is that you don't have a sword in your hand, but you have a sword in your heart. You use others to segment your customers.
Of course, you can also become a webmaster directly, with fans, traffic and all kinds of sharp tools prepared by the community space station. We are the black technology sent directly, and will certainly teach you the overall layout of the automated transportation system.
Well, to sum up, I recommend several powder absorbing tools and powder increasing platforms to you today, including primary, intermediate and advanced ones, and see which one suits you.
Let's share today's lesson here. If you want to know more about community content, explosive software operation and so on, you can trust me privately. If you want 52 courses, you can reply to 52 courses by private message. See you tomorrow.