In the era of surplus goods, the packaging of health care products is the key factor to determine whether consumers will quickly form a purchase decision. For this reason, the packaging of health care products has become a necessary factor in the process of product branding. Health care product packaging can not only protect goods, but also help to promote consumers' desire to buy.

① Target consumers. Finding out the target consumers attracted by health care product packaging design is the first step towards success in packaging design. Brand packaging should accurately convey the characteristics of goods, so that consumers can obtain accurate commodity information in a short time. In order to establish product brands, enterprises need to study the role characteristics of typical target consumers, including their preferences, motivations, wishes and other representative products they use. In short, a clear understanding of the target consumers will make the packaging design well received by consumers, and then attract consumers' decisions.

② product positioning. Product positioning determines the position of health care products in the market and provides the basic direction for design. When the marketing factors are clear, the goal of packaging design will become more and more clear. The method of packaging design depends on the goal setting, such as the development of new products, the series development of existing brands, and the repositioning of brands and products.