Beauty salons are out-and-out service shops, and they need to carry out their own business at designated addresses and business districts. So the key to the success of opening a beauty salon is the choice of address.

First of all, we should analyze the various commercial factors of beauty salon location in our minds. The following factors need to be considered: Is your beauty salon located in residential area, office area, downtown area, mixed commercial and residential area or suburb? What is the population composition around the beauty salon you run, paying special attention to whether it is the inflow area or the outflow area; Consumer spending power and consumption characteristics of the beauty salon you run; Whether the beauty salon business circle you run is complete: whether it is affected by stations, docks, rivers and main traffic roads; Whether the service facilities in your location are complete; Whether the transportation is convenient in your location;

Second, the positioning of beauty salons:

Beauty salons should have a low position in your mind. The first is the positioning of the store name, whether it is a professional beauty salon (hospital) or a beauty salon, a comprehensive beauty center or a beauty salon, and then consider your facade decoration and signboard writing. Second, the store's business positioning, target customer orientation, price positioning, product positioning, service positioning, scale positioning and so on.

1. Store size: Look at your own funds; There should be reception room and waiting room at the front desk; Beauty room, dressing room, operation desk, bathroom and storage room are designed reasonably;

2. Staffing (i.e. organization): A beauty salon of a certain scale should have strict and orderly staffing. According to the principle of less but better. There are mainly managers, technicians and logistics personnel. (a manager, beauticians, cashiers, consultants, sanitary cleaners, motor repairmen, goods traders);

3. Advertising planning: the color of decoration, the writing of signs, and suitable media such as newspapers and radio stations;

4. Profit and loss calculation: calculate the number of visitors, the transaction unit price of customers, the turnover per unit area and the expense composition ratio.

5. Market survey: Investigate the surrounding households, shopping malls, personnel structure, people's needs and the number of beauty salons.

6. How to decorate the beauty salon: According to personal hobbies, it is good to decorate comfortably, brightly, elegantly and cleanly.

3. What equipment and materials do beauty salons need?

The equipment includes air conditioning, hot and cold water devices, beauty beds (various), Aosang steam engine, electric beauty instrument, anion and cation iontophoresis instrument, multifunctional beauty instrument, high-frequency electrotherapy instrument, vacuum straw electrotherapy instrument, ultrasonic beauty instrument, skin detector, breast enhancement machine, eyebrow tattoo machine, brush broom, infrared lamp, special lamp for life, disinfection cabinet (red and ultraviolet rays), small washing machine, etc. Blankets, work chairs (including guests' rest), customers' drinking fountains, etc. Small ones include acne needles, scalpels, plates, trolleys, full-length mirrors (including dressing tables), towels, small towels, small bowls, scrapers (tongue depressors), brushes, trash cans, glove racks, eyebrow shaping tools, gauze and so on. And lighting equipment (bright but not dazzling, ventilation equipment, if it is relatively easy, there should be sound. If necessary, the staff should wear uniforms. What materials are commonly used? There are mainly series of skin care products, acupuncture and massage products of traditional Chinese medicine, cupping, acupoint diagnosis and treatment instrument of traditional Chinese medicine, traditional Chinese medicine spray and so on. 75% alcohol, 2% iodine solution, 3% hydrogen peroxide (that is, hydrogen peroxide), 0. 1% bromogeramine, cotton swab, three kinds of facial cleanser, massage cream, shrinking water and several mask powders that you think are easy to use.

Fourth, what kind of cosmetics do the newly opened beauty salon choose?

High-quality cosmetics can no longer meet the needs of beauty salons. More beauty salons are concerned about what kind of follow-up service they can get after joining cosmetics. At the same time, they need to make suggestions for beauty salons, promote product sales, realize high quality and characteristics of products, perfect after-sales service, accurate marketing planning, professional training and standardized store management to build a family.