Marketing theme model essay and theme activity plan refer to the written plan, detailed rules and steps of specific actions for an activity. A good theme planning activity cannot be without a good theme planning manuscript. Let's share the marketing theme model essay for everyone.
Marketing theme model essay 1 1. Operating platform of sales planning scheme
The company set up a special organization to investigate and develop new products, formulate marketing strategies and sales plans, and build the first terminal network of liquor in an all-round way with the economic concept of marketing planning. Equipped with marketing plan management and financial personnel, break the traditional employment mechanism and recruit a group of business elites from the society.
Determine the business representatives, business directors, business directors and business managers of regional marketing programs, set up a professional marketing team, set up a sales team for key marketing programs, manage customers by special personnel, sign sales contracts for single products, and complete the combination of marketing teams before the new products go on the market.
Second, the design of sales planning products
Because of the transparent price and aging structure of the old products, it is difficult to meet the needs of consumers and support the high marketing expenses, and the products cannot form the advantages of marketing programs. Therefore, it is necessary to develop combined products.
1, according to the flavor type of liquor to develop, and strive to make the product personalized and obvious, so as to become the main brand.
2. Develop products according to the degree of liquor to form high, medium and low-grade series products.
3. Develop products in a targeted way, constantly research marketing plans in the sales process, follow up products, and realize the best combination of product structure.
4. Develop products according to the planned market price and establish a reasonable product price system.
Third, the network system establishes a sales planning scheme.
Effectively integrate the original dealer network, first help the original dealer to help them sell, master the first-hand information, and find out the details of the marketing plan. Lay a good foundation for the next marketing work. The listing of new products can be upgraded to marketing plan according to the following sales plan planning steps.
1, establish a master marketing plan, establish a feasible county-level target market sales planning scheme, and formulate a marketing plan development plan. The sales staff directly serve the first-class merchants, and the first-class merchants will assess the business personnel, select hotels, supermarkets and shops with good reputation in the regional market, and conduct comprehensive centralized marketing of the products.
Create a model marketing plan, and strive to achieve more than 80% distribution rate in the marketing plan. After a month's marketing, strengthen and screen customers, determine first-class and second-class customers, and establish and improve customer files.
2. The offline customers managed by the first-class dealers are assisted by business personnel, and the management system of first-class and second-class customer supply cards is implemented; Print and issue supply cards to primary and secondary customers.
The purpose is to master and control the flow of goods in the marketing plan, effectively control the price-breaking and goods-jumping of the marketing plan, and completely put an end to the appearance of counterfeit goods.
3. Reasonably distinguish the incentive policies of primary dealers and secondary dealers, protect primary dealers and cultivate and support secondary customers. Reward according to the performance of secondary customers.
4. Take promotion management measures for customers. When the performance of secondary customers reaches or exceeds that of primary dealers, secondary customers can be directly promoted to primary dealers, and their benefits will change accordingly. Finally, a strong and extensible first-class and second-class sales network will be formed.
Fourth, make use of the marketing planning resources in the market.
1. Configure delivery vehicles and advertise the body image.
2. dressing the, a business person, wears a business card and a badge.
3. Appoint business representatives, business directors, business directors and business managers.
4. The company can control the unified scheduling and management of resources.
Five, product benefit distribution and sales expenses planning scheme
(a) product profit distribution and sales planning scheme
Distribute the benefits of each link reasonably, so as to maximize the use of resources, which will be distributed layer by layer according to the spatial relationship of product prices.
1. Make unified marketing plan and sales price, including hotel price, supermarket price, retail store price, etc. , reasonably allocate profit space, and reward dealers in two forms: monthly rebate and annual reward.
2, the organic combination of sales products, formulate the operation method of single product marketing plan.
3. For staged promotion activities, the reward standard shall be formulated according to the total delivery amount.
4. With the gradual maturity of the marketing plan, the cost of each link will be reduced or cancelled accordingly.
(two) the management of the marketing expenses of the sales planning scheme;
1. All expenses are paid for selling products, and the company bears the basic salary, business trip expenses and telephone charges of business personnel.
2. Vehicle expenses, office expenses and warehouse expenses.
3. The salary of business personnel shall be paid in the form of basic salary+commission+reward. The basic salary of basic tasks is guaranteed, and the business commission is not capped.
4. Yi Labao, posters, public service advertisements and other publicity expenses.
5. Publicity expenses in the market preparation stage and sales activity stage.
(3) the steps of direct selling of sales planning scheme;
1, direct selling method (one product, one policy);
2. Open recruitment of business personnel, short-term training and arrangement of specific positions;
3. Make a plan for the listing of direct selling products; ? Through direct sales operation, we can effectively control the marketing planning scheme, constantly supplement and improve the marketing scheme, realize the flattening of Taibai liquor network, and lay a solid foundation for the large-scale marketing scheme operation.
Marketing theme model essay 2 slight cold/severe cold (warm marketing)
1, various industries: with the theme of solar terms blessing or solar terms publicity, use micro-leaflets H5 and combine brands to spread;
2. Clothing industry: In combination with the characteristics of cold solar terms, special activities to promote thermal underwear and down products are mainly adopted by grouping/bargaining;
3. Beauty industry: Take advantage of the characteristics of solar terms, launch a hydrating skin care suit and carry out full reduction/spike promotion activities;
4. Hotel tourism: a special tourism industry that focuses on hot spring tours in winter. Through the lottery, the hot spring hotel coupons are used as prizes to attract users to participate;
Diary Day (Good Marketing)
1, new media industry: using micro-flyer H5 to launch Valentine's Day photo album activities and promote them together with brands;
2. Food industry: diary day exclusive gift box is the main promotion, combined with lottery activities, to attract users to participate with prizes that fit the festive atmosphere;
3, catering industry: the main promotion of diary day exclusive package, combined with spike games, to attract users to eat at a low price;
Laba Festival (Nianwei Marketing)
1, all kinds of activities: with the theme of solar terms blessing or solar terms publicity, use micro-flyer H5 to spread with brands;
2, catering industry: the main promotion of Laba Festival discount package, combined with small games, to avoid the participation of users such as tickets, coupons;
3, food industry: Laba porridge as a gimmick, combined with help activities, invite friends to help, you can receive Laba porridge gift box for free;
Spring Festival (Warm Marketing)
1. E-commerce industry: With the theme of Chinese New Year Festival, use micro-flyer H5 to promote Chinese New Year; Or carry out large-scale promotion activities in combination with the gameplay of team battle/spike/bargain;
2, the clothing industry: with the theme of wearing new clothes for the New Year, combined with full reduction/group fight and other ways to do large-scale promotional activities;
3. Tea drinks: with the theme of Chinese New Year gifts, mainly drinks and tea gift boxes, combined with the distribution of treasure games, to attract users to share activities spontaneously in the form of distributing anti-commission;
4. Daily necessities: with the theme of the New Year Festival, combining games and lottery games, attracting users to participate with large coupons and physical prizes;
Spring Festival travel rush craze (Hao Yun marketing)
1, government public welfare: with the theme of epidemic prevention in Spring Festival travel rush, the Spring Festival travel rush epidemic prevention guide was launched by using micro-leaflets, and the brand was combined for publicity;
2. Ticket-grabbing trip: Take Spring Festival travel rush as the gimmick, combine ticket-grabbing/boosting games, and attract users to participate in activities with coupons and Spring Festival travel rush ticket-grabbing gift packages.
Marketing theme model essay 3 frontier
With the revival of traditional culture in China, a large number of classical literary works have emerged in various publishing houses. Hebei University Press has also published many such books, which are required reading books for middle school students. In my opinion, not only middle school students, but also intellectuals should understand history and tradition.
First, the planning purpose of this case
Let more people begin to understand the traditional literature of China, and let the classical literature of China have a long history. Of course, if you want to stand out among many similar books, you must seek a breakthrough in traditional marketing, seek development in the Internet economy, build a brand in cross-media competition, and find good opportunities in online marketing.
The marketing plan will include various channels to promote books in various ways. In this case, we will establish our own brand of Hebei University in various ways, so that readers can buy comfortable books, read them with confidence and provide services for readers as much as possible.
Second, the current marketing environment analysis
1, market environment analysis
At present, the combination of traditional marketing and network marketing should be adopted as the main marketing method, so as to complement each other and get better development.
2. Product analysis
As a regular publishing house, Hebei University Press has a regular and stable supply channel, so we can always guarantee that the books sold are genuine books.
Moreover, in order to ensure the quality of books and reassure consumers to buy our books, we guarantee that all books will be refunded in full if there are any problems, and we apologize. Our bookstore "Xinhua Bookstore" is an official bookstore, with all kinds of books, which can provide readers with the books they need to some extent.
3. Consumer analysis
This series is mainly aimed at Chinese classical literature masterpieces created by intellectuals, middle school students and college students. It is to let it accept fresh knowledge and let our traditional culture be passed down from generation to generation.
Third, the specific marketing plan
1, publicity strategy
(1) Online publicity.
First, establish a website for publicity and consultation, and promote sales on the website. Publish new book information, reading guide, online book purchase guide, valuable opinion message board and other sections on the website, and hope readers can actively buy books and support our books.
Second, blog marketing. Blog of book planning. We can interpret social hot issues, publish some novel and unique views, and draw closer the relationship with readers.
(2) TV publicity.
First, release news in the form of media propaganda.
Second, combined with TV series, by introducing "prize-winning quiz" and "prize-winning interaction", consumers are encouraged to buy books.
(3) Lecture publicity.
Give lectures at school and publicize China's traditional classics. To some extent, it stimulates the desire of middle school students to read famous books, and then stimulates them to buy books.
(4) advertising.
Use traditional print advertisements to promote books.
(5) Book display.
Show books in crowded places, especially schools.
2. Quality assurance.
(1) book quality.
(2) Make beautiful bookmarks. Of course, a bookmark is also an advertisement, which can be an advertisement of a certain commodity.
3. Promotion means.
(1) Prize-winning quiz, prize-winning interaction, etc. Combine TV dramas and advertisements to promote consumers to buy books in the form of "prize quiz" and "prize interaction".
(2) Establish a consumer personal information database. Stimulate consumers' next consumption by sending vouchers and implementing points system. You can also give small gifts regularly to establish a good relationship with consumers. And keep in touch with customers regularly.
(3) Selling some books at a discount to achieve a win-win situation.
Fourth, the implementation plan
In the implementation of the plan, we should gradually improve and strengthen management. We should correct our mistakes in time, so our editors and relevant marketers have great responsibilities.