Today, I have compiled some ideas and skills for the promotion of soft writing in the medical and beauty industry, mainly for technicians who have not been in the business for a long time. I will talk about the promotion ideas of medical beauty industry through the excavation and analysis of customer source, actual operation, two general directions and four specific landing methods. Although the medical and beauty industry is very competitive on the Internet, I believe that as long as we have the patience to find the missing demand points and improve the promotion of our peers, we can break through some limitations. What are the skills of soft writing in medical beauty industry? Let's make a brief analysis. 1. Rich presentation forms, aiming at the present situation of different groups of people: after a period of writing, editors are prone to weak thinking, especially when they don't know how to write. They are faced with the same type of articles every day, and they can't think of new topics after breaking through the written words. Suggestions for adjustment: There are many ways to write articles, but we are often used to the cooperative way of viewpoint writing, which seems to be a news format. For editors, I ask them to form the habit of reading news and newspapers every day. In addition to broadening your thinking and learning various writing methods, you can also write articles in combination with popular activities. 2. Editing, you are not just editing: many editors regard themselves as writing tools and find this simple job so boring. Adjustment suggestion: When training editors, I told them that the editing work you need to do is to express our real things in different forms so that the audience can understand what you are saying and doing. Just like you're talking about a talk show comedy. Through your written expression, other people's brains can display relevant scenes, people and events. This is your basic skill. On another level of editing, you need to be a planner or compare yourself with a salesperson. How to introduce our business to him vividly, build trust and then sell your products. Therefore, editor, you are not only a pure editor, but also an excellent sales manager. For editing, please remember: "The highest level of editing is marketing." Your contribution to the performance is crucial. 3. Real and reliable cases improve the readability and credibility of the article. Now more cases are basically simple descriptions and a suggestion for adjustment: several core elements need to be reflected in the case report: time, place, identity, age, medical history, diagnosis results, treatment plan, attending doctor and rehabilitation. So this is my request, so as to truly reflect the situation of XX hospital, rather than simply summarizing it in one sentence. We can increase customers' goodwill through soft articles that cause heated discussion, so as to better promote products and how to make classic soft articles. It is necessary to analyze and adjust the enterprise brand according to its own situation to ensure the long-term operation of Ruanwen. Many enterprises publish soft articles in order to enhance their brand image. In the enterprise network, it is more a brand promotion tool than a product. Want to know more about soft marketing dry goods, please pay attention to official website, and welcome your consultation.