As the largest hotel group in the universe, Marriott is more than that. On the eve of the American Investment Summit (ALI) held in Los Angeles, the room growth and hotel project signing during 20021were officially announced. By the end of 20021,Marriott global system had nearly 8,000 property projects in 139 countries and regions, with about 1.48 million rooms, and about 485,000 rooms were under development planning. 202 1 599 management agreements have been signed worldwide, with about 92,000 rooms, more than half of which are located outside the United States and Canada. In 202 1 year, Marriott added more than 86,000 rooms on the basis of the total number of rooms. At the same time, Marriott released the main trends affecting the development of the global hotel industry. These trends will help to promote the growth of Wanhao 202 1 and are expected to promote the growth of the company in the next few years.
Luxury brands maintain a strong development momentum.
Travelers are eager for leisure and luxury travel experience, looking for landmark destinations and exploring unknown places. Marriott Hotel has 8 luxury hotel brands, covering 476 hotels in 69 countries and regions, and its combination is unparalleled enough to meet this demand. In 20021year, Marriott International Hotel signed 40 luxury hotel management agreements with more than 6,000 rooms.
You can find brand-new figures in prime locations all over the world, including Philadelphia (W Hotel), Nashville (W Hotel), Charlotte (JW Marriott), Bermuda (J Hotel), Paris (Bulgari Hotel), Rome (W Hotel), Maldives (Ritz-Carlton), Budapest (Luxury Hotel) and Reykjavik (Addison).
West Philadelphia
Bulgari Hotel Paris
The Ritz-Carlton Marpais Fari Islands
Reykjavik edition
Marriott International continues to expand its luxury hotel business, with the largest global hotel product line to date in this important high-income market segment, with nearly 50,000 rooms. Marriott Hotel is expected to be in 2022:
More than 30 luxury hotels have been opened in Mexico (St. Regis Resort), Portugal (Walavi), Australia (Ritz-Carlton Melbourne) and Korea (JW Jeju Marriott Resort and Spa). Marriott Hotel's industry-leading luxury portfolio has enhanced the strength of Marriott Hotel and provided rich experience choices for global members.
The Ritz-Carlton Melbourne
The Ritz-Carlton Hermit Resort Jiuzhaigou
jw marriott hotel hong kong
Xi anhairong JW Marriott hotel
W hotel macau
Leisure demand is hot.
Leisure demand has led to the recovery of tourism, and this trend is expected to continue until 2022, because travelers continue to accept compound travel and combine telecommuting with vacation and leisure. In the second quarter of 20021,the number of room nights used for short-term leisure vacation has been restored to the level before 20 19. According to the data of the World Tourism and Tourism Council (WTTC), all indications are that this trend will continue. Marriott's leading resort brand portfolio includes more than 600 hotels in beaches, mountains and deserts around the world. The demand for these hotels is extremely high, and the average daily room rate is impressive.
Sanya Hongtangwan Marriott Resort Hotel
Auchan Hotel, Hongtangwan, Sanya, selected by Otog
Sanya Yalong Bay Hezheng Westin Resort Hotel
Qinhuangdao Marriott resort hotel
The rise of one-price all-inclusive vacation
Consumers' interest in the fast-growing all-inclusive resorts continues to increase. Marriott intends to use its recent strong momentum in this field and its mature brand to promote further growth in this important field. At present, Marriott International's comprehensive brand portfolio covers 28 projects and has more than 8,000 rooms in the Caribbean, Mexico and Central America. In 20021year, Marriott International signed 22 resort hotel agreements, including 20 Otog selected holiday projects and the first Marriott brand all-inclusive management agreement in North Africa.
The popularity of the long-term brand has further expanded.
The long-stay brand has always attracted leisure travelers. With the increase of telecommuting and the integration of business and leisure tourism, long-stay brands have become more popular. Marriott International is a leader in the field of long-stay hotel brands, and the Residence Inn brand launched nearly 40 years ago laid this standard. 202 1, in the United States and Canada, corporate room reservations account for 37%. Wanhao State Woyi's long-stay brands include Su Yuan, Marriott's Residence Inn and Marriott's TownePlace Suites, including more than 65,438+0,400 hotels, providing accommodation from several nights to several weeks. Famous hotels expected to open in 2022 include Su Yuan Hotel in downtown Doha, Marriott Hotel in downtown The Hague and Towne Place Suites on Cocoa Beach in Cape Canaveral.
New signing: Su Yuan Hotel, Nanshan District, Shenzhen
New signing: Lishui Yintai Su Yuan Hotel
Brand participation in project development
In any year, joining is an important driving force for room growth. Marriott Hotel provides a rich and flexible platform with significant revenue synergy and cost-saving opportunities, and can obtain many projects and services provided by the company, including the powerful Marriott Bonvoy loyalty programs. Marriott added18,000 franchise projects in 20021year, accounting for 2 1% of the total opening. The other 27% rooms were signed by 202 1.
The momentum of joining the Marriott brand is still high, because the company has a strong soft brand portfolio, including Otog selected hotels, luxury selected hotels, and especially the authentic choice. In the past five years, the brand's footprint in open hotels has increased nearly fourfold. In addition, the company's flexible full-service conversion brand Marriott Delta Hotel accounts for 9% of the 202 1 signing conversion transactions. Expected renovation projects worthy of attention in 2022 include JW Marriott Hotel in Sao Paulo, Brazil, Brix Otog Select Hotel in Tobago, Serangoon House Boutique Hotel in Singapore and Delta Hotel in downtown Doha, Qatar.
Sanya Haitang Bay Maotai Luxury Special Resort Hotel
In 20021year, the company signed 256 agreements, adding nearly 5 1000 rooms in international markets outside the United States and Canada. With the rapid expansion of the company in the international market, Marriott continues to enter new markets, providing more exciting destinations for travelers. In 20021year, the company expanded to Antigua and barbuda island, Belize, Bermuda, Grenada, Saint Lucia and Turks and Caicos Islands. In 2022, the company is expected to explore the Albanian and Honduran markets.
Yalexuan Hotel Shijiazhuang
The development of specific service brands is still another key driver of growth, especially internationally. Marriott International's selected brands are composed of Marriott, Feng Wan, Four Points by Sheraton Hotel, Yalexuan Hotel, Moxy and other brands, which have attracted increasing attention internationally. In 20021year, the company opened 107 selected service hotels in 107 countries. In China, selected brands have further expanded consumers' travel experiences and choices, and brought diversified experiences to tourists from emerging destinations in China. It is worth noting that the projects expected to open in 2022 include Su Yuan Hotel in Hailing Island, Yangjiang and Moxy in Suzhou Center. On 20021day, Feng Wan continued to hold the "Michi without EKI" project in Japan, adding hotels in six key areas in four states of Japan.
Shenzhen Baoan Maoyi Hotel
Moxy Hotel in downtown Xi 'an.
Apartment buildings soared.
Marriott brand residential business soared 202 1. With the change of people's lifestyle, people are more and more keen on people's admiration and trust in brands. Marriott continues to lead the brand residential market segment. Among the global 14 brands, nearly 190 projects are under development or opening.
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