1. Find the target QQ group
1) Search for "target group" in QQ group or search engine similar to Baidu according to keywords, such as: healthy group, healthy group, Guangzhou healthy group, etc.
2) From the perspective of group number, group activity and region, the group with low activity shows that group members have no deep feelings and trust in the group; Group members in the same area can hold online and offline activities for promotion.
3) The verification message should be sincere, emotional and relevant to the group theme.
4) Joining a group is a boring thing, and you will often encounter rejection. If you are rejected, you must rejoin. You can change your nickname or number every other day and stick to it every day.
5) Infiltration group cooperates with group owners, and at the same time can become friends with active members of the group for mutual benefit.
2. Chat to build trust and promote publicity and marketing.
Many people send private chats, discussion groups and emails in QQ group, but no one replies. This is normal. Don't act blindly. You need to have a set of QQ group marketing skills.
1) advertising? Nowadays, advertisements in QQ groups can be seen everywhere, and everyone is disgusted. It is necessary to master several good promotion skills.
The core of popularization skills: first seek the feeling, then seek the effect. So QQ promotion is a protracted war, and feelings are not cultivated in a day or two.
Less hair, thinner hair: now there are more and more hard advertisements promoted by QQ, and everyone begins to resent it. Because there are soft text promotion or product placement advertisements. For example, to be a naturally owned weight loss exchange group: I have been particularly happy recently and lost several pounds. My mother bought it for me. It seems to be called Brazil Jingtao slimming capsule, and the effect is quite good. After 1 minute communication, everyone said: Oh, yes, this is diet nutrition, and this is the website. Let's have a look. A natural process, this kind of advertisement hidden in soft text, is not only popular, but also popular.
Use the group announcement, enjoy the group * * *, and enjoy the group space: in the group announcement column, there will be a picture showing that this place is the latest picture uploaded to the space. This skill can be used completely, but you should continue to pay attention to the group. In addition, my group * * * likes to share some of their own information, that is, to keep their eyes on him.
According to the above method, join dozens or hundreds of groups, set which groups of advertisements are sent every day from Monday to Sunday, and then send them, so that they can be sent every day. If there are 100 groups, the average number of people is 100. In the long run, it will get a lot of recognition.
2) send an email? This mass email is also a good way. Free mail can not only inform people, but also have a high conversion rate. But don't send more than 7-8 groups every day, which won't make people feel disgusted.
3.QQ group marketing method
I have established an exchange group, in which there are many new whites as lovely as you, and there are also big coffees sharing their experiences from time to time. You can come in and exchange ideas with each other. If you don't understand, you can come in and ask: first, 860, middle, 565, and finally, oo8.
In QQ group, naked advertising bombing can not achieve good marketing effect, and QQ group marketing needs a circuitous and hidden way.
1) "Waiting for the rabbit" type "Waiting for the rabbit" type is actually to directly replace your group business card with advertising information, and accurately fill in your name, business, contact information and company introduction in the group name film.
2) "QQ emoticon" QQ emoticon is often used by everyone. It is a very interesting QQ emoticon with a website hanging on it. But not every QQ expression can be marketed. If a QQ expression means nothing to others, they won't collect and forward your expression. So a QQ expression is really interesting and can only be used for marketing. Just like the one above, people still can't help forwarding it when they know there is a website.
3) "Helping others" type "Helping others" type refers to actively answering other people's questions in the group and helping others as much as possible. Stick to it for a while, I believe that not only will the other party remember you, but they will also have a good impression on you. When trust is generated, what is impossible?
4) "Forward" type For some time, a message has been circulating in QQ group: "A family member is seriously ill and is undergoing surgery in XX hospital. The family wants to see him one last time and ask him to come back as soon as possible. If anyone knows, please contact his uncle 13 1xxxxx. Love relay, everyone helps! " In this message, XX Hospital appeared, which is the marketing point. Later, I realized that this was actually a marketing scam, and I had to admire the power of the originator of this information. The name and telephone number of the information appear directly, which makes people find that there is no doubt. And then use people's sympathy to forward it easily. The frequency of seeing this message proves that it has been forwarded n times.
5) The method of "revealing secrets" may appear in the form of words or spread in the form of pictures. Its content is to expose some inside information, which is very eye-catching and achieves the purpose of attacking competitors and promoting themselves positively. Because its content can make people alert and people can't help forwarding it. Marketing depends on creativity, whether online marketing or entity marketing, good creativity can bring good marketing effect.
4. Group communication
A quiet group, such as water, can't play a role. In addition to the right place and the right time, mass advertising pays more attention to advertising positioning and advertising skills. Giving advertisements to others is the highest level. Study groups can be in the form of discussion and training, product groups can provide activities to promote products on a regular basis, service groups can provide service information, and friends groups need to create a good atmosphere for making friends ... The methods adopted need to be carried out according to the characteristics of the group.
Organize regular discussions on related topics. The topic will not be smooth at first, but if you persist for a long time and let the masses form habits, it will gradually take root in people's hearts. After joining the group, in addition to reading the group business cards, you can also look at the chat records before the group, enjoy the documents and group activities, and have a preliminary understanding of the group.
It is very important to get some information about the group, which is good for your professional and business development. For example, if you put the group address book into your contact list, you can download useful information in the group and find the group members related to your business from the historical chat records. When the group speaks, we should seize the opportunity. If you happen to be familiar with the topics in the group, you can express your professional opinions or share them. If you take the initiative to speak, you can publish relatively fresh information related to the group. If there is a link, explain the theme before the link, and share some articles and pictures of industries, occupations and businesses that group members are interested in in in the group photo. If the company has more important activities, it would be nice to announce them by chatting, taking photos or even sending emails in groups. If it is really beneficial and necessary for group members, you can contact the group owner to publish a group announcement, so the publicity effect will be better. Every time you speak and share, your group business card will appear once, which is undoubtedly a good opportunity for publicity and display. Make good use of this opportunity and it is likely to bring you business.
In theory, everyone can see the speeches in the group, but sometimes too much information is drowned. This should pay attention to the direct communication between group members. The best way to meet potential customers, suppliers, experts, enthusiastic and well-connected group members related to their own business is to apply for being friends, and then get to know each other better through private peer-to-peer communication, activities organized within the group, and even private dating with each other. People who have the opportunity will become real friends. Even if you only make one or two friends, they may add ten or dozens of groups to you, and those who are valuable can send thousands of words.
QQ settings
Perfection of QQ information
1) "Avatar" setting: It is very common to judge a book by its cover, whether in the virtual network or in real life. QQ avatar is our first impression to others, so it is best to use the most photogenic avatar to improve our impression score and credibility.
2) Name setting: you can use your real name, which is easy to establish trust; Or easy to remember, full of personality.
3) Signature setting: you can directly point out what your company does, what products it has, what the efficacy of the products is, and the links to the company's website.
4) Status setting: Add your own phone and network connection.
5) Other information: you can provide information as much as possible, such as age, occupation, address, email address, etc. , giving a real feeling, space, signature, photo album is also updated from time to time.
QQ friends
You can add existing customers as friends, establish customer file groups and maintain old customers; At the same time, take the initiative to create new customers and define some keywords and other conditions in the search to search for your target customers.
Qzone
1.QQ log? According to your own industry experience and theoretical knowledge, write some wonderful soft blogs to share with QQ friends, and do a good job in promotion while sharing. High-quality products will definitely be reprinted, so you need to share more good articles, pictures and videos.
2.QQ photo album? What do you want to do most after entering the stranger space? Of course, walk into this person's photo album and see his true side. With everyone's general curiosity, we can add some pictures about our company or products to the album, such as putting some pictures of whey protein powder or soybean protein powder, and then putting our natural LOGO on it, and then writing attractive titles to contribute to our publicity.
3.QQ message? Usually, we can add some celebrities' QQ, or QQ with high attention, and then leave a message decisively when they publish controversial articles, and leave a message as soon as possible, so that our message can be positioned as a "sofa", which can make use of other people's high-traffic space and then indirectly promote our website, which is much more effective than leaving a message in those forums outside.