Current location - Health Preservation Learning Network - Health preserving class - This paper analyzes the competitive situation of China's pharmaceutical industry with the five-force model, and gives the corresponding judgment on the profit level of this industry.
This paper analyzes the competitive situation of China's pharmaceutical industry with the five-force model, and gives the corresponding judgment on the profit level of this industry.
Traditional Chinese medicine industry in China should belong to the quintessence industry, and its origin can be traced back to the legendary Shennong's time of tasting a hundred herbs ... In a sense, the degree of characteristic medical differentiation in its industry is directly proportional to its popularity and contribution. The following inferences can be drawn from this.

PS: This inference is based on industry differentiation (only under hypothetical circumstances).

If a medical technology in a Chinese medicine industry is passed down through the family-style craftsman spirit, it is scarce and difficult to imitate (at least in the short term) compared with other enterprises in terms of customers, capabilities and resources (medical skills, medicines, etc.). ). To a certain extent, it has caused the differentiation of the exclusive field of the industry, set up entry barriers, and made it difficult for potential competitors to enter.

Due to the scarcity of production capacity and resources, it is difficult to find other alternative technologies for this medical technology in the industry. This medical technology not only increases the business risk of competitors in the industry, but also reduces the opportunistic cost of raw material suppliers and buyers, making it difficult to implement vertical integration (at least in the short term) through the scarcity of pharmacology and the differentiation strategy in the industry.