The overall short video marketing represented by Tik Tok started late and is still at the end of the dividend outbreak. If the operating threshold is not high and the regional marketing is strong, the cost of recommendation and customer acquisition is lower than other models. However, due to the characteristics of pharmacy, there are also some obstacles in recommendation and audit.

But just like this, the professional threshold of Tik Tok's operation has been improved in the pharmacy industry, which has made Tik Tok's pharmacy truly differentiated and accurate in marketing.

Tik Tok marketing, first of all, is to build an excellent platform for star enterprises, employees and experts. Enterprise Tik Tok, generally blue V, can directly open 1 minute and live shopping cart permissions. Its advantages can be properly publicized without losing weight. But the disadvantage is that the recommendation rate is not high, and there are upper limits and bottlenecks.

At the same time, although it is an enterprise, it is also restricted by publicity and censorship, and many marketing words must not appear. Therefore, it is generally appropriate to make a personal number first, promote the personal number first, and then turn it into a corporate blue V number after accumulating a certain number of fans.

The operation mode of general enterprises is to create health sitcoms, health knowledge accounts or celebrity personal accounts. The most suitable operation modes of pharmacies are mainly health care, maternal and child health care, weight loss and fitness, medicated diet and rehabilitation of chronic diseases.