In 1980s, following the economic and social development, Taiwan Province Province put forward the slogan of "exquisite agriculture" according to local conditions, focusing on developing agricultural production characterized by "exquisite management mode, scientific production technology and advanced product quality". In the 1990s, the slogan of "zero agricultural growth" was put forward, and the focus shifted to developing new excellent agricultural products, improving the quality of agricultural products, promoting the transformation of agricultural production to enterprise, automation and science and technology, and promoting agricultural upgrading. Exquisiteness is reflected in two key words. One is "safety" and the other is "creativity". Safety is quality and safety. Taiwan Province Province has built a seamless management system from production to consumption from three aspects: environmental construction, healthy production and safety management to ensure the quality of agricultural products. Laws and regulations on the quality and safety of agricultural products have been further improved, and the Food Hygiene Management Law, Pesticide Use Management Measures, Pesticide Residue Detection Points and Agricultural Production Certification Law have been promulgated successively. For 20 different crops and 289 pesticides, the 1 149 pesticide residue limit standard for agricultural products was established. Implement the certificate of origin of agricultural products, popularize the system of certification, verification and labeling of agricultural products, and be in line with international standards, such as GAP, CAS in Taiwan Province Province and certification of organic agricultural products in Taiwan Province Province. Establish a traceability system for agricultural products, wear "identity cards" for agricultural products, implement TAP marks for agricultural products with production and sales history, record the whole process of agricultural products from production to listing, and realize quality traceability. Creativity is to create a brand of agricultural products carefully. When you visit Taiwan Province Province, you will find that the word "creativity" always haunts your ears. Agricultural products in Taiwan Province Province are famous for their quality. How to improve the added value of products and occupy the market on this basis is a common practice for all localities to actively shape local characteristic brands, deeply integrate China traditional culture and local characteristic culture into agricultural products, enrich the cultural connotation of agricultural products, and strive to play a good "cultural card" and "emotional card". The "Zaohong Mansion" of the rural farmers' association in Miaoli County, with only one jujube product, has creatively produced dozens of products according to the needs of different groups of people, and has also made great efforts in naming, such as "good home brewing, good food, good persimmon, good impression and good happiness" and so on. Mei DreamWorks, a farmer's association in Xinyi, has made a plum to the extreme. In addition to a wide range of products, its brand creativity emerges one after another, paying special attention to details. For example, packaging design has been integrated into local culture and won many awards; Use movies and TV series to hold activities such as plum festival and making thousands of plums to enhance brand influence. A good idea will bring unexpected benefits. There are only 28 employees in the factory, and the annual sales in 20 14 reach NT$ 400 million.

Small and beautiful

Taiwan Province Province pays special attention to the multifunctional value of agriculture, and changes the "bitterness" and "tiredness" of agriculture into "sweetness" and "beauty". Especially in the late 1980s, with the decline of the proportion of agricultural single economic value, the social and cultural functions of agriculture became more prominent. Therefore, Taiwan Province Province vigorously advocates "excellent agriculture" and "Lohas agriculture" to promote the integration of agriculture with the secondary and tertiary industries. For example, in Taiwan Province Province, leisure agriculture has become an important choice for people to spend their holidays. 20 14 attracted 23 million tourists to the countryside for leisure travel, and created the value of 102 billion NT dollars. Fishery leisure sightseeing11480,000 person-times, with an output value of NT$ 3.9 billion; More than 400 kinds of agricultural tourism gifts have been developed. Compared with farmhouses and leisure resorts in Chinese mainland, leisure agriculture in Taiwan Province pays more attention to software construction, details creation, humanistic care and emotional injection. For example, Taiyi Leisure Farm not only allows tourists to eat and drink well, but also launches theme activities such as health preservation, parent-child knowledge, experiential learning, decompression and healing. At the same time, we also pay attention to the disadvantaged groups, arrange disabled people to work on farms, and let them experience the happiness of success.

Live small.

This kind of movable type is reflected in the great vitality of the agricultural development in Taiwan Province Province stimulated by the Taiwan Province Provincial Farmers' Association. Farmers' Association of Taiwan Province Province has a history of 1 10 years. At present, there are 302 peasant associations in China, including 26 at or above the county level and 276 at the township level, with a total membership of 2.83 million. Almost all farmers in Taiwan Province Province are members of the peasant associations. Farmers' associations have played an important role in the agricultural development of Taiwan Province Province, and created a new industrialization model of sustainable management of small farmers with the cooperation of the government and society. In nature, although the peasant association is a mass organization, it has political, social, economic, cultural and technical functions, permeates all aspects of society in Taiwan Province Province, plays a huge organizational role in integrating rural land, labor, technology and other production factors, and promotes the transformation from traditional agriculture to modern agriculture in Taiwan Province Province. Judging from its business scope, the peasant association is all-encompassing, with three functions: agricultural administration, agricultural affairs and agricultural promotion. Its business involves all aspects of agriculture, such as rural finance, agricultural technology extension, farmers' training and education, agricultural products processing and marketing, farmers' health insurance and so on. It has played an important role in increasing farmers' income and protecting farmers' rights and interests. The role of farmers' associations in Taiwan Province Province can be summarized into three roles: first, it is a "designer", and the ideas and direction of agricultural development in a township are mostly planned, designed and led by farmers' associations; Second, the "entrepreneur", the head of the peasant association is like the boss of a modern enterprise, running the peasant association with the concept of modern management; The third is "family". A peasant association is like a peasant's "maiden". There are difficulties to solve, grievances to vent and gains to share, just like a big family.

Small and warm

The word "warm" is mainly reflected in the service of farmers' associations for agriculture. Enthusiastic service not only promoted the agricultural development in Taiwan Province Province, but also created a harmonious rural society. The main services of peasant associations include financial services, commercial services, extension services and insurance services.

Financial services are the most important business content and the most important source of income for farmers' associations. About 90% of the income of grass-roots farmers' associations comes from the credit department. The deposit of the Credit Department mainly comes from members and sponsors, and the loan object is limited to members of farmers' associations, thus realizing "taking from agriculture and using it for agriculture". Farmers in Taiwan Province Province are not worried about the funding problem. Farmers' associations have also benefited from serving farmers. By September of 20 15, the Credit Department of the Farmers' Association had 2,865,438+0 headquarters and 8,265,438+0 branches, with a total deposit of NT$ 65,438+06.6 trillion, a total loan of NT$ 0.93 trillion and a surplus of NT$ 5.37 billion. Considerable financial benefits have laid a solid foundation for the farmers' association to serve farmers.

Management service is the all-round service of agricultural products transportation, storage, processing, manufacturing, market operation and agricultural materials supply and marketing provided by farmers' associations. The fishery association in Ziguan District of Kaohsiung City has set up a clam fish market, which has built a bridge between fishermen and the market and helped fishermen sell their products by auction. Fishermen can enter the market for seafood wholesale as long as they pay NT$ 50,000, and there will be a special auctioneer in charge of the auction. If the auction fails, the fishing association will buy it at the guaranteed reserve price and then process it for sale. There are two advantages for fishermen: first, they only need to fish wholeheartedly and don't have to worry about not selling; Second, there is no need to worry about large price fluctuations to ensure stable income. In 20 14, the trading volume of fish market reached 3660 tons, and the trading amount reached NT$ 570 million.

Extension services mainly include rural social and cultural welfare promotion, farming promotion, "Four Healthy Practices" (aimed at young people's hands, brains, hearts and bodies) promotion and home economics promotion. Farming operation groups, four healthy practices groups and women's home economics classes were set up for young and middle-aged farmers, rural teenagers, elderly farmers and rural women respectively, and rural human resources education and training were carried out to cultivate new farmers.

Insurance services, including livestock insurance, farmers' health insurance, national health insurance and assisting the government to grant subsidies to elderly farmers. In livestock insurance, the death allowance for cows is 70%, and the transportation death allowance for pigs is 50%; Old farmers over the age of 65 can receive NT$ 7,000 monthly subsidy; Give farmers a one-time funeral expenses of NT$ 6.5438 +0.53 million. Due to the low insurance interest rate, the loss of insurance business of grass-roots farmers' associations has increased year by year. The deficit is generally borne by the provincial and county (city) farmers' associations to reduce the economic burden of the grass-roots farmers' associations.