Hua Chiyo is a regular product. Yongcheng city Huaqiandai Cosmetics Store, established on 20 19, is located in Shangqiu City, Henan Province, and is a retail-oriented enterprise. Dai obtained the registered trademark on February 6, 20 17. The products of Hua Chiyo are mainly cosmetics and daily necessities. The brand pays attention to product quality and design, and pursues the concept of fashion, nature and health. Dai's product positioning is mid-range, neither a low-end cheap brand nor a high-end luxury brand. The product price is relatively close to the people and suitable for consumers who pursue quality and cost performance. As a small and micro enterprise, its popularity is relatively low. In terms of market competition, Dai is facing competition from other mid-range brands. As an emerging brand, Hua Chiyo will improve its popularity and market competitiveness by continuously improving product quality, launching new products and actively promoting the market.