Some entrepreneurs want to open a health pavilion in shopping malls, because shopping malls have large passenger flow, better resources and commercial cluster effect. Should we consider opening a health center in the shopping mall?
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superiority
Many people think that opening a health center in a shopping mall has many advantages. Because the shopping mall itself has tourists, and the flow of people is sufficient, there is no need to worry about the business being deserted. And the guests also have a certain economic foundation. What's more, there are many other businesses in the mall, which can also form a cluster effect to attract guests and drive popularity and word of mouth.
It seems that opening a health center in a shopping mall has many benefits, but in the final analysis, it depends on the effectiveness of your own project. Only when the service quality is improved will you attract more guests.
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Disadvantaged
What are the disadvantages of opening a health center in a shopping mall? Of course there is. Generally speaking, large shopping malls are in urban areas, and the rent here will never be cheap, so small and medium-sized health centers can only ignore this expensive place.
Secondly, the store decoration style of the shopping mall is relatively uniform, which should be consistent with the grade of the shopping mall itself. Therefore, there are also very high requirements in decoration, and the investment will not be less. The initial investment is too high, and the operating pressure will not be low in the later period.
Although there is a large flow of people in the shopping mall, in fact, most people come out for shopping and eating, and only occasionally come to the health center for consumption. There are fewer people who specialize in health care, so the user's stickiness is relatively low. If you want to develop stable customers or long-term customers, you still have to find another way.
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Matters needing attention
Although there will be financial pressure in the early stage of opening a health pavilion in a large shopping mall, it is also a good choice to open a health pavilion in a shopping mall if the funds are abundant, but this also requires us to pay attention to these two points in the early stage:
1 Attach importance to management
If your health center is opened in a large shopping mall, it is different from you in time and place, but it doesn't mean that everything is fine. You can be a shopkeeper who cuts and cuts. You should work hard on management, improve service quality and service level, and make good use of various publicity methods to make your health pavilion develop better.
2 Reasonable allocation of funds
It is precisely because of the large demand for funds in the early stage that we should plan our own funds better so as not to face the situation of capital turnover in the later stage.