Easy to home and thunder, Shenzhen stores have closed down. It is easy to publish the explanation of the suspension of delivery on the official platform of Easyhome, indicating that due to the break of the company's capital chain, the overall negative information fermentation has brought a heavy blow to the sales and delivery of enterprises. It's easier to go home than to run away, and Shenzhen stores have closed down.

It's easy to go home and escape. All the shops in Shenzhen are closed. On July 1, 1 7, the domestic service company issued a statement on the suspension of distribution through the official platform: due to the break of the company's capital chain, the overall negative information fermented, which brought a heavy blow to the sales and distribution of enterprises. Based on being responsible for the vast number of users, the company decided to suspend all business sales and delivery from July 18, 2022, and the recovery time is to be determined.

The debts of users, technicians, allies, suppliers and employees are also being sorted out and liquidated, and gradually repaid according to the company's capital operation. You can add the QR code of the company to confirm the bill and follow up. Due to the rapid decline of the organization, the response is slow. Please forgive me.

According to the investigation, Shenzhen Yiju Technology Co., Ltd. was established on 20 12, and its legal representative is Li Wei. Its business scope mainly includes domestic service, health care service and health consultation service. The company's services cover Beijing, Shanghai, Shenzhen and Guangzhou, with more than 3,000 service personnel and an annual business volume of over 50 million.

The financing process shows that * * * has obtained six rounds of financing since its establishment. Investors include well-known investment institutions such as Xiangfeng Capital, Guangxin Capital and Shenzhen Investment Control, as well as famous angel investors such as Wu and Hong Kong Star, with a total investment of 654.38+0.5 billion yuan. The latest financing took place in June, 2065,438+2008, which came from Tianjin Yuan Zhi Investment and Shenzhen Stock Exchange respectively, and the amount was 1 1.4 million yuan.

It is reported that since May, the rumors of "running the road" and "fund-raising fraud" have been refuted many times. However, on May 26, when E-House issued a rumor statement, it also admitted that there was a partial delay in the user's refund, indicating that the user's application would be returned in batches and in an orderly manner. At the same time, it is easy to disclose the company's recent situation at home and bluntly say that the company is facing huge operational difficulties.

On the same day, Easy Home issued a notice, canceling the normalized subsidy policy from June 1 day, and raising the prices of all products of hourly domestic workers in Shenzhen, Guangzhou, Beijing and other cities.

However, the price increase does not seem to solve the problem, and the operational difficulties of getting home easily continue. On July 8, E-House said on the Weibo platform that some technicians left their jobs in late June and early July, which led to the company's recent "breaking the contract" and "replacing technicians" in batches. The company reiterated that it would not run away, and said it was actively seeking relief from the Shenzhen municipal government, industry associations and their state-owned shareholders.

On the evening of July 13, Yizhi released a statement about the recent lack of service and delayed refund: according to the announced customer refund plan, the refund will be paid in batches according to the amount. If the refund amount is less than 2000 yuan, it will be paid in 1 batch; If the refund amount exceeds 6,543,800 yuan, it will be paid in five batches; Based on the current tight cash flow, all customer refunds will be paid off within 14 months.

It's easy to go home and escape. All the shops in Shenzhen have closed down. Two days ago, the O2O platform for housekeeping arrived home easily and issued a statement saying that all business sales and delivery will be suspended from July 18, and the recovery time is to be determined.

Seven statements were issued in two months.

Get home easily and suspend delivery.

On the evening of July 17, the official platform of E-House released an explanation about stopping the delivery, indicating that the overall negative information fermentation brought a heavy blow to the sales and delivery of enterprises due to the break of the company's capital chain. Based on being responsible for the vast number of users, the company decided to suspend all business sales and delivery from July 18, 2022, and the recovery time is to be determined.

In addition, Yiju also said that the debts of users, technicians, suppliers and employees are also being sorted out according to the company's capital operation and gradually repaid. You can add the QR code of the company to confirm the bill and follow up. Due to the rapid decline of the organization, the recovery is slow. Please forgive me.

The capital chain is prone to problems, which have already appeared in May this year.

On May 26th, E-House official WeChat @ E-House official platform released Weibo's rumor, saying that there were false statements such as "E-House fund-raising fraud" on the Internet. On the same day, Weibo announced that the normalized subsidy policy would be cancelled from June 1 2022, and the prices of all products of hourly domestic workers in Shenzhen, Guangzhou, Beijing and other cities would be raised.

On July 13, a statement about the recent lack of service and the delay in refund was issued. It means that the refund will be paid in batches, including 1 batch with the refund amount less than 2000 yuan and 5 batches with the refund amount greater than 1 ten thousand yuan. Based on the current tight cash flow, all customer refunds will be paid off within 14 months.

On July 15, the rumor was dismissed again, claiming that the illegal personnel would be resolutely investigated for legal responsibility.

On July 17, the rumor was refuted for the third time. Shortly after the rumor statement was released, a description of the suspension of delivery was issued.

Since May, I made seven statements before and after I got home easily. Under each statement, there are netizens who leave messages, some ask for unpaid wages as employees, and some expose their easy consumption at home and ask for a refund.

For the given solution, netizens reported that the phone was not answered, the online customer service was not answered, and the enterprise Wei could not add it. On July 19, Red Star Capital Bureau tried to get home easily by phone, but it didn't get through. It was also easy to scan the QR code published by the official Weibo through the enterprise WeChat, showing that the user could not be found. Scanning the QR code given by official website to add contacts also failed.

Ceng Zhiwei is a partner and listed on the New Third Board.

Now the actual controller has been "restricted"

Easy Home shows in official website that the company was established on 20 14, and it is a well-known enterprise in the field of domestic service and household appliance cleaning service.

During the period of 20 15-20 16, it was easy to go home and complete several rounds of financing. The leading investors included Xiangfeng Capital, Guangxin Capital and Shenzhen Investment Control. And got the total investment of Wu and Hong Kong Star1500,000 yuan. Besides, Ceng Zhiwei is an easy partner to cooperate with.

20 17, 10, easy to list the new third board at home, and the listing was terminated on April 20 19. According to the data of Choice, from 20 14 to the first half of 20 18, Yiju has been in a state of loss, with a cumulative loss of1370,000.

The 20 18 semi-annual report of the company shows that Li Wei controls 4 1.84% of the shares of the company and is the controlling shareholder of the company. At the same time, Li Wei, as the chairman, general manager and legal representative of the company, can actually control the company's production, operation and management activities and is the actual controller of the company.

According to Tianyancha, Li Wei currently holds 35.27% of the shares, while Wu He holds 1.35% and 2% respectively.

Li Wei also served as the legal representative of Shenzhen Easy Home Economics Service Co., Ltd. Beijing Branch. According to China Information Open Network, the Chaoyang District People's Court of Beijing has taken measures to restrict consumption of Shenzhen Easy Home Economics Service Co., Ltd. Beijing Branch, and Li Wei, the legal representative of Shenzhen Easy Home Economics Service Co., Ltd., is not allowed to engage in high-consumption and unnecessary consumption behaviors such as life and work.

On the evening of July 17, Shenzhen Yiju Technology Co., Ltd. (referred to as Yiju) issued an explanation on the suspension of delivery. The company said that due to the break of the capital chain, the overall negative information fermentation brought a heavy blow to the sales and delivery of enterprises. The company decided to suspend all business sales and delivery from July 18, and the recovery time is to be determined. Debt companies targeting users, technicians, franchisees, suppliers and employees are also sorting out liquidation and gradually repaying them according to the company's capital operation.

On July 18, the reporter of Securities Daily logged into the official platform of E-House and found that it was impossible to make an appointment for any service. On July 1 day, the company is still promoting products such as cleaning cards. On July 8 th, the official of Yizhi Home issued a document saying, "I won't run away, I will be responsible for my customers when I get home!"

Why is this Internet housekeeping service platform that was once listed on the New Third Board and claimed to be the third in the industry?

Getting home easily is not "easy"

E-House shows in official website that the company was established on 20 14, and it is a national well-known enterprise in domestic service and household appliance cleaning service. It is also the designated service provider of Tmall and JD.COM, and the US Mission comments on KA-level customers nationwide.

From the perspective of business layout, at the beginning of the establishment of 20 14, Easyhome was just an aftermarket service provider of home appliances, and launched the brand of "Easyhome Home Appliances" in Shenzhen. After several rounds of financing, the company's business scope has extended from home appliance aftermarket service to domestic service field. In September 20 17, it was easy to go home and list the new third board, but in less than two years, in April 20 19, the company's stock was terminated.

"When people get sick, the company gets sick." This is what I said in my letter to franchisees and technicians when I got home easily on June 28. Actually, it's easy to go home. Business ceased in June. At that time, some users complained on the black cat complaint platform that it was difficult to refund, and the platform defaulted on the salary of the domestic aunt.

In this regard, on July 8th, Weibo, the official of E-House, issued a document saying, "At present, enterprises have indeed encountered staged operational difficulties. Finally, some technicians left their jobs in late June and early July, resulting in a large number of' breaking contracts' and' changing technicians' in recent days, which brought a very bad experience to customers. We are actively seeking relief from the Shenzhen Municipal Government, trade associations and their state-owned shareholders. We will not give up, we appeal to users to give us more time and understanding. "

On July 18, the reporter of Securities Daily inquired about the refund of the platform. The company said, "The amount of products that have not been returned to you can be exchanged for other products/services. After opening the exchange service, our company is also actively looking for partners to exchange. If you insist on a refund, you can find a service list with an official service number to submit a refund. "

The self-built team model brings heavy costs.

It was also established on 20 14, and the domestic O2O platform also has swans coming home. On July 3rd, 20021,Swan, as the industry leader, formally submitted a listing prospectus in China, intending to be listed on the New York Stock Exchange. However, a year has passed, and there is still no progress in listing the swan at home. A retired employee told the Securities Daily reporter: "The whole industry is too difficult."

Chen Xiaohua, founder and CEO of Swan Home, said in an interview with the media that from February to April 2020, the company's performance was greatly affected. "I know that many small companies in China have not survived because they have no corresponding capital reserves." Regarding the listing of US stocks, Chen Xiaohua said at a public meeting on July 18: "I want to bring my domestic aunts to the New York Stock Exchange for the whole world to see."

The way for giants to attack is still so difficult, and it is even more difficult to resist risks when they get home easily. There are generally two modes of domestic O2O service platforms: one is the "light" mode, which builds a domestic information platform of all categories; One is the "heavy" mode of checking workers from the source of interview and training.

Different from the swan-to-home model, Yiju is one of the first enterprises to actively respond to the national "employee system" of domestic technicians, and it adopts the model of self-employed technicians. According to official data, the platform has 1 10,000 service personnel, covering 500,000 home users. The heavier business model of "self-employed technicians" can be said to be a differentiated "trump card" that can be easily played at home.

"The self-built team can accurately control the quality of service, and there will be no uneven service level. The disadvantage of the self-built team is that the cost structure is heavy and the requirements for corporate funds are high. " Chen, a digital life analyst at the Network Economy and Social E-commerce Research Center, told the Securities Daily reporter.

"In 2020, the domestic service market in China will be nearly 800 billion yuan, and it is estimated that by 2022, its market scale will exceed one trillion yuan, reaching 1 13 1000 billion yuan. With the opening of the three-child policy, the market demand is expected to increase further, and the prospect of the domestic service track is very broad. " Zhang Yi, CEO of Ai Media Consulting, told the Securities Daily reporter: "Both the self-built team and the platform model need strong capital as support, but recently the support of capital is insufficient, and enterprises can't get money, so they can only choose to reduce the scale or shut down."

Regarding the status quo of domestic O2O platforms, Chen believes that despite the huge market demand, there are still three major pain points in the industry: First, there are many kinds of subdivisions, which are difficult to standardize. From the breakdown of domestic service industry, there are many kinds of services, such as monthly service, cleaning, nanny, door-to-door installation, house maintenance and so on. It is difficult to standardize and easy to increase the service cost; Second, the demand is low frequency and low price.

In domestic service, only Yue Yue and nanny have relatively rigid demand, and the customer unit price is relatively high, while the demand frequency and customer unit price of most domestic services are relatively low. The low cost performance also makes it difficult to expand the scale of the vertical platform; Third, the compliance of service personnel.

If it is not a self-operated platform, as an intermediate service provider, to connect workers and users and integrate many scattered services, it will face problems such as the quality and professional qualifications of service personnel. The quality of service personnel will directly reflect the quality of service and even affect the reputation of enterprises.