1. Site selection. Who is the breakfast shop facing? Generally, the elderly are more inclined to cook by themselves, mostly because they are too lazy to do or buy because of tight working hours. Therefore, it is best to open breakfast shops in communities where young people gather, near schools with many students and factories with many workers. Business owners don't recommend being near shopping malls. First, the store rent near the commercial building is expensive. Second, when everyone comes to the company and it is close to working hours, most people prefer fast and clean convenience stores (and convenience stores are constantly increasing the variety of cooked food to meet the needs of many consumers).
2. inertia. Running a breakfast shop is very tiring, so you need to get up early to prepare. This is an example that the landlord has seen. Some people get up at 2 am and start preparing. At five or six in the morning, they want to buy breakfast for people who get up in the morning. There are the most people at 7 or 8 o'clock and it doesn't end until 9 o'clock. So the prime time of breakfast shop is only a few hours in the morning. If you miss it, you miss the consumption of the day.
Adjust. Now people are not satisfied with the requirement of "only eating and not drinking" in breakfast shops. Does the product meet the tastes of local people? Is the environment clean? Is the price-performance ratio reasonable? Is the meal fast? Will affect customer evaluation. Especially for working people, most people will choose to buy food by the way. If they wait too long, they will lose customers.
However, breakfast shops like porridge and snacks are now entering the lunch market. For consumers who are more concerned about health, porridge and side dishes are needed to adjust at noon.
4. Small profits but quick turnover. Breakfast market has great potential, but compared with dinner and fast food, the profit is meager. This is also the reason why breakfast market is difficult to develop.
But in the same way, compared with dinner and fast food, the input cost of breakfast shop is lower, and if there are stable customers, it is still a good project.
Breakfast is a very important category in catering business, but it is also the most difficult category in business process. The biggest feature of breakfast in consumption all over the country is that it is cheap, but it requires fast, balanced and delicious nutrition. These things are really difficult to do. Because the unit price of breakfast is low, it needs a high turnover rate to support the operation of the store, so the location of breakfast shop is also very important. I have met countless entrepreneurs who aim at breakfast projects, but not many have succeeded. I summarize the reasons for the failure of each store as follows:
First, the product lacks characteristics and the homogenization competition is serious.
Many merchants think that everyone is used to eating breakfast outside according to the variety of breakfast. Steamed buns, steamed buns and porridge are the best varieties, and everyone can make them. There are many streets where breakfast is concentrated, and there are steamed buns and steamed buns in one street. This example is obvious. At this time, the breakfast shop needs dislocation competition. In such a street, you can try to add fried dough sticks and hemp gardens to enrich breakfast varieties, or try to operate wonton to meet the needs of dislocation competition.
Second, the problem of site selection is outstanding.
Breakfast must be chosen in places where people are concentrated, such as subway stations, near office buildings and community centers. In places where breakfast is just needed and people are very concentrated, such breakfast shops are more likely to survive. But we should consider the direction of people flow, whether it is convenient to buy and other factors.
Three. Problems in the remaining operation period
The business hours of breakfast are concentrated before 10 am, and the use of restaurants that only operate breakfast is extremely limited. It is necessary to consider the variety of business at noon and at night, ensure the high utilization rate of the store, make the operating cost of the restaurant low enough, and greatly increase the chances of success of the project. You can consider related varieties suitable for fast food.
Breakfast shop seems to be the simplest business. In fact, there are many operational management needs behind it. If you don't do it with your heart, you may be killed by your peers, killed by your competitors, and finally closed down.
There used to be a breakfast shop near the company, not far from the light rail station, and the traffic was not bad. But this shop makes Shandong pancakes. Now, you need to make pancakes first, then add eggs, ham, floss and so on. At first, I thought the business of this store was ok, and I always watched a lot of people waiting in line. But there is a similar breakfast shop across the street. Soon many people turned to the opposite shop. Why? Because it takes a long time to wait in this store, not only because there are many people, but also because the master is slow and can't get a pancake for a long time. The opposite elder sister moves quickly, and the money is paid directly by WeChat and Alipay. Besides, it tastes better there.
In fact, the operation of this breakfast shop is representative.
First of all, the location of the breakfast shop is very important. If the flow of people is small, it is bound to be difficult to make money. After all, if the owner of breakfast lasts for an hour or two, there is almost no business at other times. Another situation is that there used to be a big enterprise nearby, and then the company moved as a whole. In this case, it is almost difficult to start.
Second, the speed of eating. Most people who eat breakfast are in a hurry. Many people don't even sit down and leave, so no matter what breakfast you sell, speed is very important. In the process of eating out and collecting money, quick action will save time for these young people who are in a hurry and bring a good feeling. In the above case, making pancakes is not suitable for breakfast, because it takes time to make pancakes now. In contrast, those who sell steamed bread, steamed stuffed bun, soybean milk, etc. There is a time advantage, and the sales volume may be greater at the same time.
Third, the taste of breakfast. Although office workers eat breakfast very much now, breakfast suitable for local tastes is undoubtedly more popular. No matter what kind of breakfast, it is not required to be delicious, but at least it is not bad. This is the basic standard, otherwise, there will be no next time. Of course, whoever tastes better for breakfast at the same price will win more users. You know, young people in the office often communicate while eating!
Fourth, price and quantity. This is not the most important point for young people now, but it is still something that breakfast shop owners must consider. Good quality and low price are what users want most, so the balance between price and quantity is very important.
Finally, the service of the clerk is also very important. This service includes both oral and in-store hygiene, so you must keep up. Don't ignore these because of cost saving, which will make you lose more than you gain and eventually close down.
Whether it's a rural breakfast shop or a city breakfast shop, business is booming almost every day, and it's no problem to earn more than 10 thousand yuan a month easily. But no matter what kind of store you open, if you don't manage well, you will also face the risk of bankruptcy. What are the reasons why breakfast shops may close down?
No matter whether you run a breakfast shop or other types of shops, if the location is not good, then you have to interview if you want to do it well in the future. Site selection, like the foundation of a house, is a key start.
Breakfast shops are generally best chosen in places where there are many office workers, working families or students. You can choose to be outside residential areas, schools and office buildings. There are so many people who go to work and go to school every morning in these places that they have no time to cook or eat breakfast at home. They usually go to breakfast shops to solve problems.
Also, be careful not to choose downtown, because the rent in downtown is expensive, there are better restaurants, and the competition pressure is great.
The hygiene of the storefront is like a person's appearance. Poor hygiene. Customers will feel that the breakfast in this store does not meet the quality inspection requirements, so they dare not eat it, so few people patronize it.
There is also good hygiene, but breakfast is not delicious, and there will be fewer customers. Although office workers and students are in a hurry, they still have requirements for the quality of breakfast. It is not the past "just eat enough", but whether it is delicious.
It's usually hard to open a breakfast shop, because you have to get up early to prepare and get up at three or four o'clock. You can't get up early to prepare, and you can buy it at seven or eight when you go to work or school. The prime time for breakfast shops is only a few hours in the morning. If we don't grasp this important time period, customers will naturally lose. How can we make money? To do a job, you must love it and do it well.
As long as the location is good, the store is clean and the breakfast is delicious, I will be more diligent, and I believe that business will be very hot every day.
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Have you ever opened a breakfast shop? If you think there are other reasons why the breakfast shop closed down, please leave a comment below.
Let me summarize the main reasons for the closure. It is very important to choose a site according to local conditions. It can't be done where there is no passenger flow. I have opened several breakfast shops. At first, business was booming, and finally, I shot myself in the foot.
In 20 14, a steamed stuffed bun shop was opened opposite a large supermarket. There is a lot of people in the supermarket every day, but my business is very bleak. I am confident that business will be very good in such a place with a large floating population. I'm surprised to really open a steamed bun shop! I found three employees. I thought the daily turnover would be at least 1000, but in fact I only sold 200 yuan every day, which surprised me. It turned out that the reason was simple. I overlooked a big problem. There is a railing in the middle of the road. Even if there are many people in the supermarket, no one has climbed over the railing less than half a meter. It went bankrupt in half a month. Therefore, site selection is the most critical.
20 15 years, unwilling to find a facade in the country, started a steamed bun breakfast. Drawing lessons from the last time, I chose the school gate this time. Without railings, the daily turnover is about 1500. I am very happy that I succeeded! Later, in order to reduce the cost, the cost of adding chicken to beef was really low, and the consequences were very serious. Business is not as good as in March and then graduate! I learned another truth, never cut corners to reduce costs in business. You can check the price, but you can't mess around.
Find a new place to open in a few days, and this time I will definitely not learn the lessons of the previous two times. I've considered the operating principles.
1 hygiene first 2 nutrition first 3 taste first 4 speed first
And small profits but quick turnover. You have to hold on.
These are all lessons that money cannot buy. Manage with integrity, don't run amok!
I have the most say in this question, because I really did it and finally stopped eating breakfast. Let me introduce it in detail. Four kinds of porridge, soybean milk, bean curd, fried dough sticks, hemp leaves, mutton offal, three kinds of handmade noodles and five kinds of cold dishes are all cooked on the spot, so the working hours of this wave of masters are 4 o'clock but 12 o'clock, with an 8-hour working system. There are two disciples in the steamed bread mouth, one is cooking porridge and cold dishes, the other is making soybean milk and bean curd fried dough sticks, and the other is making hemp leaves. According to the gross profit of 50% of catering, a month's breakfast will cost 64,000 yuan to earn workers' wages, plus some rent and water and electricity, it may cost 90,000 yuan to make a slight profit. After breakfast is finally combined, the per capita consumption of 6 yuan is 90,000 yuan, which requires 1.5 million customers, 500 customers a day. There are all kinds of things and balanced nutrition, but it is difficult to make money and the speed is difficult to be faster than the stall. It can be said that the best choice below per capita consumption 10 yuan is a small restaurant, which only buys one kind of noodles and several kinds of minced meat, or needs soybean milk, bean curd, fried dough sticks and hemp leaves. Only one master and several apprentices are needed, and the master's salary is three times that of the apprentices. I can't afford to get hurt! So you see that big stores don't sell breakfast, it's really difficult to make money and the neighborhood relationship is not good. You want to prepare dinner at 6 o'clock, but 4 o'clock in the morning is not enough time. If the dry breakfast tastes ok, the family can also earn hard money. Don't be casual in big stores, especially in the north. I haven't opened a store in the south, so my opinion doesn't include the area south of the Yangtze River.
Breakfast shop ... the most important thing is: variety and price!
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I am a standard gourmet, whether it is breakfast or Chinese food, not to mention dinner. As long as I want to eat, even if it is far away, I will make a special trip. I once flew to Xi 'an for a barbecue because I missed the barbecue in Baoji, Xi 'an, and then drove (relatives of Xi 'an) to Baoji for grilled fish ... and flew back on Sunday night.
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Back to breakfast ... I mainly want to say: I also ran around for breakfast. I have eaten too many different breakfasts within 5km of Fiona Fang, so I have seen too many breakfast shops that are closing and getting more and more prosperous. The general view is as follows:
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1. Breakfast owners are mainly cold food such as bread and milk, which is basically a change of place, because continuous purchase is not strong.
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2, a little more varieties ... soybean milk, fried dough sticks, steamed stuffed bun, porridge, rice rolls, as long as you ensure that there are more than four choices, business will flourish.
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3, more taboo single category ... There is a breakfast porridge shop that will order different porridge every time she goes ... She only has six or seven kinds of porridge, which are lined up in stainless steel insulated vats, and there is no place to put other foods. Finally, it was sold for more than half a year, and everyone left.
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4. Affordability is the best ... There is a shop near the company that sells Jiangxi rice noodles (rice noodles, rice noodles, Guangxi rice noodles and noodles) and one 6 yuan for breakfast. But there are many side dishes that can be added for free. There are so many kinds ... peanuts, pickled mustard tuber, pepper rings, pickles, chopped green onion, coriander powder, sour beans, tomatoes and potato chips ... you are not mistaken, just adding. However, because the capacity of the packed lunch box is limited, you can't bring much, but this attitude is too appreciated.
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5. The price should be reasonable, and the breakfast expenses of most office workers should be within 10 yuan as far as possible. This is necessary. If breakfast is expensive, the average person will not patronize it often. So, a wonton restaurant near the company is smart ... it sells a small breakfast and a 6 yuan. What about lunch and dinner ... There are no small portions, and they are all12-1normal in 8 yuan. It's still early, middle and late, and the business keeps high traffic.
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In short ... life is very stressful, everyone is living within our means, but we won't be too short of money, so ... it's good but not expensive, it's a little delicious ... business will surely flourish.
As a member of the catering industry for a long time, I personally think that the fundamental reasons for the closure of breakfast shops are as follows.
1. Rent problem. Now everyone knows that the rent is expensive. Even if the breakfast shop is small, the rent in Jiangsu will start at 80,000 a year. After opening, if you don't have a certain daily turnover, you can't afford to pay more rent.
2. The profit of the breakfast shop. Breakfast shop is a small business in the catering industry. If a steamed stuffed bun sells for 1 yuan, the cost will account for 3-4 cents. Even if you can sell 300 buns every day, how much money can you earn? Generally, there are only about 500 steamed buns in small breakfast shops. When selling other things, the gross profit per day is as high as 1000.
3. Man-made problems. The profit of breakfast shop is small, but one person can't do the work well, so he has to hire someone. A person's salary is at least about 3000 yuan on our side. In this way, more people get paid than people go to work every month, which leads to the frequent closure of breakfast.
Some breakfast shop owners are so treacherous. I had porridge in another breakfast shop, and the porridge she served to the customers was seven minutes full. Originally, the bowl was small and contained so little. I haven't met anything like this when eating in another restaurant. A catty of millet can make more than a dozen bowls, but the key is still so thin. It is estimated that a catty of millet can make 20 bowls, and there is a thickener. What if there is a little more? As the old saying goes, it is very beneficial to feed the dead and starve to death for a penny. If the profit is low, people will naturally make money if there is more traffic.
Another point is that it is best not to put disposable bags on the bowl, because such bags are very thin, and heating will release toxic substances and cause cancer. Anyway, as long as I go to the restaurant for dinner, I won't go to the second trip, and the bowl is still wrapped. No matter how much a part-time job can spend on washing dishes, you can save money on buying bags without polluting the environment. By the way, do you have any plastic bags? Put it on him if he wants. Some people are obsessed with cleanliness.
The key to opening a restaurant is that everyone should wear a hood, a mask and gloves and do a good job in hygiene. Generally speaking, if you open an early stall, as long as it is economical, clean and hygienic, delicious and has good service, your shop will be very popular and business will be good. It's best to choose a good location.
Breakfast shop is an essential storefront in every city. Nowadays, people's lives are getting faster and faster. Many people can't catch up with cooking at home in the morning, so they have to rush to work! So now the business of breakfast shops is generally better! In my city, there is a small shop selling fried dumplings. The whole store is less than 20 square meters, and it has been open for more than ten years. Now the daily passenger flow is very considerable! The car the shopkeeper is driving now is a new Magotan, which he just bought this year. I paid 260 thousand in full. Many people say that breakfast shops don't make money, but this is really a slap in the face! Although he has no time to drive out to play every day, it shows that people can afford such an expensive car. Back to the question itself, why did the breakfast shop close down? There are several reasons! Let me analyze it for you!
The first point: the taste problem.
Your breakfast tastes terrible, and it's in the wrong place. It's like opening a northern breakfast shop in the south and a southern breakfast shop in the north. Well, if you want good business, it's impossible. Unless, the place where you open a shop is a gathering place for foreigners. In addition, the cooked food is not delicious and people don't like it. This is also a big reason.
The second point: geographical location
The location of your breakfast shop, such as the work gathering area, and near the school! Business in these places will definitely be better. There are also places with more communities. These people are in a hurry to go to work and don't have much time to cook in the morning. So I will buy breakfast when I am in a hurry.
The third point: operational issues.
The small shop I mentioned above, although the storefront is not big, is very sanitary and clean. The boss is considerate in service. Everyone who came, whether they knew or didn't know, greeted happily, busy with tea and water. With such warm service, I believe many people will go to the store for dinner next time. If I go to the store without a waiter and others don't clean up the leftovers on the table, do you think you will still be in the mood to eat there?
The fourth point: its own problems.
Opening a breakfast shop is very profitable, but it is very hard. How hard is it? Get up at four or five in the morning, mix dough, mix stuffing, make side dishes, make steamed stuffed buns and fry fried fritters. Every day is hard. Few people can persist for more than ten years. In this case, you will be lazy. If you are lazy and don't open the door, can you still make money? That's impossible!
Generally speaking, the above are the general reasons. There are many businesses that can make money now, but the key point is "persistence". If you persist, you will succeed. You can definitely make money!