Jackson Yee is outstanding in all aspects of star influence and word of mouth. Jackson Yee, as a new generation idol, has a strong impulse to the performing arts, just like BMW can still enjoy the driving pleasure by leaps and bounds after breaking through many difficulties in its journey.
The overall brand image of BMW is also very different from that of Mercedes-Benz and Audi. Mercedes-Benz focuses on luxury, Audi focuses on business, and BMW focuses on control and power. As one of the stars of the new generation, Jackson Yee's fans are mostly young people, which is in line with BMW's overall brand image and brand strategy.
In 2005, he made his debut with TFBOYS, and released his first single Dream of Skyscrapers. His masterpieces include The Longest Day and Li Sao You Say in Chang 'an Good Time New Youth. On June 20 13, he was invited to join the TF family because of his excellent dance and versatility, and became a dance leader of the TF family. In just a few years, this "cold" teenager has shown a "stormy growth"
In addition, Jackson Yee, as a boy of 15 years old, has been participating in public welfare activities, which many children of the same age can't do. This is also very close to BMW's corporate culture.