The front foot won the prize and the back foot stepped down, which means that Zhou Jianping somewhat retreated. So, can his son Zhou Xiao become the new boss?

| Author: Tian Liang

| Editor: Susu

"Men's Wear" Blue Ocean House officially changed coaches!

165438+1On the evening of October 25th, Blue Ocean House announced that Zhou Jianping had resigned as the chairman, director and chairman of the strategy committee of the eighth board of directors of the company for personal reasons and no longer held any positions in the company. His son Zhou Lichen took over as the new chairman and member of the Strategy Committee.

Zhou lichen

Pull the time back to 1988. That year, two major events happened in Zhou Jianping's life-starting a business and the birth of his son Zhou Lichen.

In the following 32 years, Zhou Jianping started from wool spinning and gradually established a business empire spanning many industries. At the same time, my son has grown from high flyers, Tsinghua to a rising star in business. It can be said that this "new and old handover" is not unexpected.

However, the problem of high inventory of Blue Ocean House for many years has not been solved. Lao Zhou walked smartly. Can Zhou Xiao really stand it?

Wool spinning giant

In the 1980s, in the wave of reform and opening up, many people began to do business in the sea, and Zhou Jianping was also moved.

1988, at the age of 28, he took a deposit of 300,000 yuan and took 18 workers to contract Jiangyin No.3 Wool Mill, a collective enterprise in xinqiao town, Jiangyin City, Jiangsu Province.

Jiangyin is a county-level city under Wuxi. Since 2002, it has been ranked as the "Four Little Dragons of Jiangsu" with Kunshan, Zhangjiagang and Changshu in Suzhou for many years. Jiangyin has a developed private economy, and Zhou Jianping, who lives here, also has a keen sense of business.

199 1 year, the wool spinning business of wool mills is booming, but Zhou Jianping believes that with the improvement of people's living standards, the pursuit of clothing fabrics will be higher and higher, and the worsted market will develop rapidly. So he raised money everywhere and invested 6.5438+million yuan to start spinning.

Three years later, the third woolen mill was renamed Sanmao Group (predecessor of Blue Ocean Group). From 65438 to 0997, the annual sales of Sanmao Group has exceeded 1 100 million yuan, making it the second largest wool spinning group in China.

Zhou Jianping

Later, under the leadership of Zhou Jianping, Sanmao Group also took the lead in overcoming a number of technical problems in wool spinning, forming the industrialization of scientific and technological achievements and becoming one of the top ten wool spinning enterprises in the world. It has been recognized by the Ministry of Science and Technology as the only national key high-tech enterprise in wool spinning industry in China, and created the "Fabric Silicon Valley" in China.

There is no doubt that Zhou Jianping has the ability to rapidly develop this little-known workshop-style woolen mill into a national super-large woolen enterprise group.

He has successively won the honorary titles of "Top Ten News Figures of China's Township Enterprises", "National Excellent Young Entrepreneurs" and "National Advanced Individual in Professional Ethics Construction", won the national major contribution award for promoting scientific and technological progress for three times, and was also praised as "China Wool Technology Giant" by the International Wool Industry Association. In 2000, he became the winner of the 4th May 4th Medal of Chinese Youth, and only 12 people won this honor that year.

Zhou Jianping won the 4th "China Youth May 4th Medal".

After the textile industry developed to a certain stage, Sanmao Group began to lay out the downstream clothing industry, which was the second important turning point of the group. 200 1, Sanmao Group changed its name to Blue Ocean Group, which means "to create great achievements with vast expanses of sea and sky".

In 2002, when Zhou Jianping visited Japan, Uniqlo, a unique product which was different from the domestic sales model, caught his attention. Zhou Jianping summed up the model of Uniqlo as three characteristics: clothes are neatly divided according to gender and function, which is as convenient and direct as a supermarket; Clothing of the same style provides a variety of sizes, colors and formats to fully meet the shopping needs; Customers don't need a shopping guide for their own shopping, and the fitting room is enough.

In the same year of his visit to Japan, Zhou Jianping opened the first men's wear supermarket-Blue Ocean House, which was clearly defined as "men's wardrobe". The sales model is dominated by Uniqlo, which attracts many customers and quickly opens the market. On 20 14, Blue Ocean House successfully landed in the capital market through the backdoor of Kai Nuo Science and Technology.

In 2009, there were 655 stores in Blue Ocean House, which increased to 5,598 in 2065, with an average of 494 new stores opened every year. Its revenue rose from 65.438+0.38 billion yuan in 2009 to 26.5438+0.97 billion yuan in 2006.5438+0.09, an increase of 654.38+0.5 times in 65.438+0.00 years, making it the second clothing enterprise in China with revenue exceeding 20 billion yuan after Anta.

In August of 20 19, the list of "20 19 richest 2,000 people and families in China" led by China Investment Bank Club showed that Zhou Jianping ranked first in the domestic clothing retail industry with a wealth of 40 billion yuan.

Yi Ma Hui Tour

In addition to the "wool spinning giant", another label of Zhou Jianping is "Love Mars". One of his most famous hobbies is raising horses.

In 2007, he traveled to Lijiang, Yunnan, and galloped on the grass, feeling that it was "fun to run around". The next year, when he visited Europe, he fell in love with horses of all colors. In 20 10, Zhou Jianping invested1600 million yuan to build the Blue Ocean International Equestrian Club.

He has collected hundreds of famous horses from dozens of countries, such as the British "noble pet" Shetland pony, the Spanish "equestrian ballet" Andalusian horse, the Dutch "talented dancer" Frisland horse, the German "invincible" Hanover horse, and three Asian hot-blooded BMWs.

Lao Zhou, who won the award for wool spinning technology, is also a first-class horse raising technology. Blue Ocean International Equestrian Club won four Guinness records on 20 14: the club with the largest collection of horses in the world; The largest dressage competition in the world; Get on and off the horse the most times in 30 seconds; In the world, a person can ride four horses, and the number of consecutive obstacles in one minute is the most.

Blue Ocean International Equestrian Club in Zhou Jianping has won many Guinness World Records.

"Equestrian is the culture of the blue ocean. We make friends with horses and use equestrian as a platform to make friends with the whole world. " Zhou Jianping said. He also built a horse culture museum of more than 30,000 square meters, and guests flocked to it. Ma Yun and Ma Hua Teng are his guests.

Businessmen have a circle of friends and naturally talk about business. 15 After the "Friendship with Horses" between Ma Yun and Zhou Jianping, Tmall and Blue Ocean House formally signed a new retail strategic cooperation.

Tmall has reached a cooperation with Blue Ocean House. The picture shows Zhou Lichen, President of Blue Ocean Group (third from left), Zhou Jianping, Chairman of Blue Ocean Group (fourth from left), Zhang Yong, CEO of Alibaba (fourth from right) and Liu Xiuyun, President of Tmall Clothing Group (third from right).

Besides being an expert in horse breeding, Zhou Jianping is also an "electric madman".

Zhou Jianping is a deputy to the Tenth National People's Congress and a member of the 11th, 12th and 13th China People's Political Consultative Conference. On the closing day of the National People's Congress in 20 15, the Central Committee and the State Council issued "Several Opinions on Further Deepening the Reform of Power System" (Zhong Fa [2015] No.9), announcing the breaking of the monopoly of power grid enterprises and "opening the distribution business to social capital in an orderly manner". Zhou Jianping soon smelled the profit.

On March 20 16, Jiangyin Donghai Electric Power Engineering Co., Ltd. was changed to "Jiangsu Blue Ocean Electric Power Co., Ltd.", and the company's domicile was also moved from Zhouzhuang Town, Jiangyin, Jiangsu Province to Blue Ocean Fortune Center, No.2 Binjiang East Road, Jiangyin.

In just three years, Blue Ocean Group has become a cross-border champion. Zhou Jianping once introduced himself. In 20 18, the subsidiary Blue Ocean Power ranked first in Jiangsu Province in terms of electricity sales with contracted electricity consumption of 23.4 billion kWh.

Inventory problem

Zhou Jianping has expanded its territory in many fields, but its main business is facing difficulties.

In recent years, there is a popular topic in business circles: which operating mode is better, light assets or heavy assets? Zhou Jianping chose light assets.

However, after the outsourcing of production links, not only the burden of Blue Ocean itself has been reduced, but 300 small and medium-sized garment enterprises with equipment and workers but no market have also regained their vitality. The entrepreneur who was born in the countryside laughed and said that he was "a man of primary production, a matter of secondary production, and money of tertiary production".

Downstream, Zhou Jianping also encourages social capital to join the Blue Ocean House. Franchisees pay for opening stores and bear operating costs, but they don't need to participate in operations. The management of the store was entrusted to Blue Ocean Building. At the same time, the goods of the franchise stores are not owned by franchisees, but are sold by franchisees entrusted by Blue Ocean House. Therefore, franchisees do not need to bear the risk of unsalable inventory.

Therefore, the inventory scale of Blue Ocean House is definitely higher than that of peers. From 20 15 to 20 19, the book value of the ending inventory of Blue Ocean House was 9.58 billion yuan, 8.63 billion yuan, 8.49 billion yuan, 9.47 billion yuan and 9.044 billion yuan respectively; Inventory accounts for 60.5%, 50.8%, 46.7%, 49.6% and 465,438+0.2% of the revenue respectively, which is much higher than other companies in the same industry.

From 20 16, the growth rate of revenue and net profit of Blue Ocean House began to show a significant downward trend. Including women's wear and other brands, the overall single-store income of Blue Ocean Home Furnishing Company dropped from 3.97 million yuan in 20 15 to 3.03 million yuan in 20 19. The single-store income of Blue Ocean House with a single brand has dropped from 3.7 million yuan in 20 15 years to 20 1 10000 yuan.

On April 20 19, at the annual general meeting of Blue Ocean House, minority shareholders questioned the inventory scale and business model of the company. Zhou Jianping, who has led the industry for decades, won't listen. He said angrily, "If you are good enough, be the chairman." "If the revenue does not exceed Haishu, we are not qualified to question us, and no one is allowed to question Haishu's inventory!"

In 2020, when both revenue and net profit fell sharply, the number of stores of Blue Ocean House at the end of the third quarter only increased by 1 home compared with the end of 20 19, reaching 7255. For the first time this year, the number of major brand franchisees in Blue Ocean declined, with a net closure of 137 stores in the first three quarters. The industry believes that the ceiling of Blue Ocean House appears by expanding the scale of franchise stores.

Father's work and son's legacy

165438+1October 24th, the 2020 national commendation meeting for model workers and advanced workers was held in Beijing, and Zhou Jianping was awarded the national model worker. The next day, Zhou Jianping officially handed over the burden of LanHai home to his son.

The front foot won the prize, and the back foot stepped down. Lao Zhou is a little retired. So, can Zhou Xiao resist?

When it comes to the building, many people will think of Yin, who is doing tap dancing and talking about "going to the building twice a year". Later, Yin was replaced by Du Chun. However, many people think that this is just another medicine. Du Chun, dressed in a formal suit, continued to dance hard, and the routine did not change. Many consumers have labeled the Blue Ocean House "rustic" and "middle-aged aesthetic".

In 20 12, Zhou Lichen graduated from Tsinghua University, worked in an investment institution for a period of time, and then returned to Blue Ocean Group to take over the advertising department, information center and other departments. Under his leadership, Blue Ocean House sponsored a series of popular variety shows such as Super Brain, a running man, and later changed its spokesperson to Kenny Lin, a "900 million girls' dream". Last month, Blue Ocean House once again welcomed its new spokesperson, Jay Chou.

Since the beginning of this year, Blue Ocean House has digitally transformed all its brands and paid close attention to the live broadcast channels. Zhou Lichen personally went to the live broadcast room to bring the goods for live broadcast. I don't know if it is because of this new change that Zhou Jianping has speeded up the transmission to his son.

Zhou Lichen (middle) participates in entertainment programs.

In the first three quarters of this year, the online sales of Blue Ocean House increased by 16.70%, 40.22% and1.27% respectively. But by the end of the third quarter, the online channel of Blue Ocean House still only accounted for 1 1.59% of the total revenue, which was far from the offline system.

165438+1October 25th, at the inaugural meeting of the new board of directors of Blue Ocean House, Zhou Jianping, who has always been strong, said with tears, "I believe, and I firmly believe that Zhou Lichen will not lose face to his father or fellow villagers." However, it will take time to verify whether the "second generation" can realize the expectations of the old father.