The readers of each platform are different, so there are no absolutely correct articles, only suitable articles. Therefore, even the explosive articles of WeChat 10W+ are not necessarily universal.
Let's analyze the differences between these three platforms.
1, headline number
I've been writing in the headlines for over four months. Know a thing or two about readers.
Headline figures tend to be socialized. The topics that readers are interested in are mostly the Internet, celebrity gossip, fashion collocation, marital feelings and so on. Most of them are rapidly disappearing social news and fragmented information, which don't need much thinking.
18-30 years old has the largest readership.
In the reading group, readers aged 24-30 are older than 18-23. Therefore, the headline readers are mostly office workers who have just entered the society.
Wan Li found it interesting that when writing articles about the operation of WeChat, men accounted for more than 70% of readers in Wan Li. When Wan Li focused on writing articles on beauty and skin care, women accounted for about 80% of the readers.
Also write articles on WeChat operation and tucao. At the beginning, the recommendation of headline number was more than thousands. On the other hand, few people pay attention.
Similarly, when writing dry goods articles, the reading of headline numbers is low, but many readers like simplified books.
Similarly, when writing articles about travel strategies, the recommended headline number and readers' interest are particularly high. However, the submission rate, listing rate and readers' interest in simplified books are just the opposite.
Similarly, when writing articles in the workplace, the recommended amount and reading amount of headlines in the workplace are not high, and readers' interest is also lacking. However, readers of Jane's books have great enthusiasm.
If both platforms are popular articles, it should be beauty and skin care. This is the existing pear pulling experience.
But only through observation, popular articles are articles that follow closely the hot spots of film and television. However, the headlines are chasing the gossip of the stars, and the Jane books are chasing the chicken soup for the soul. In the matter of chasing hot spots, the WeChat platform packaged all the gossip chicken soup.
If there is any difference between headline number, Jane Eyre and WeChat, Wan Li classifies it as follows: headline number tends to quickly eliminate social articles, Jane Eyre and WeChat both love chicken soup, but Jane Eyre is drier and WeChat is more emotional.
2. Simplified Chinese books
Lali has always been strange. Chicken soup accounts for at least half of the front page of Jane's book.
Later, Wan Li found that people who like their articles are mostly of the same age, and the readers are younger.
Let's compare the headline numbers. Headline readers, there are more office workers aged 24-30, so reading headline figures releases pressure. The readers of simplified books are mostly 18-23 college students, so they always like to read some articles on workplace, interpersonal relationship, time management and dry goods to meet the needs of self-improvement. However, many articles about interpersonal relationships in Jane's books are full of chicken soup flavor. ......
In addition, Wan Li also found a phenomenon that headline numbers and simplified books are not suitable for serializing emotional stories. In other words, headline numbers and short books, like WeChat platform, are still fragmented articles, not a story serialization platform like novel websites.
However, writing in a simple book has one characteristic. Although at first, as a newcomer, it is easy to be rejected, but if you write slowly, it will be easy to pass and get on the list. Gradually known. Therefore, concerned readers accumulate. This is a silent encouragement.
It is said that there are many editors hidden in bamboo slips, which is true. When you meet a suitable article, an editor will write to you on his own initiative. Therefore, in addition to suitable articles, you need to insist on writing in-depth articles when writing on simplified books. Holding pears is not a chicken soup that says "as long as you keep writing, you will get something", but you should keep writing articles with substantial value.
3. WeChat platform
The biggest difference between WeChat platform and headline numbers and simplified books is that the communication channels of articles are relatively closed. Mainly rely on WeChat official account fan accumulation+friends circle forwarding. The rest, all by their own contribution to the public tuba or push each other. Unlike headline numbers, you can recommend them to the home page and columns. Simple books can be submitted, and you can have the opportunity to include relevant highlights and home pages.
In addition, the headline number is machine operation audit, Jane has editing audit, and WeChat does not.
The readership of WeChat can be said to cover all ages. Among them, parents account for half of the country. Each official WeChat account has a different position, its readership is also different, and the popular articles are naturally different.
Pay attention to health and news after 60.
Post-70s pay attention to education, marriage, emotion and social policy.
Post-80s pay attention to the workplace, parenting, interpersonal relationships, financial management, eating, drinking and having fun.
After 90, pay attention to hobbies, star hotspots, dry goods, and spit.
postscript
The original intention of holding a pear is to write your favorite articles as a self-media recording life. This is also the reason why Wan Li's articles cover a wide range and can continue to be written.
Although many big coffees have warned that if you want to be a self-media, you must subdivide a field and find your own position, so that there will be a market. However, when I write pears, I still like to write whatever comes to mind. You never know what kind of article you may write next, and you will feel fresh and exciting. This is also the beauty of life, to explore anytime and anywhere.
Of course, the miscellaneous articles written do not mean that the articles will be classified. Some articles are a series, which makes it easier to track records better.