What are the design methods of food posters? First of all, the posters we make are divided into commercial posters and artistic posters. Of course, for us, we all work for enterprises or customers, which basically belong to commercial posters, so we should understand some characteristics of commercial posters. Commercial posters refer to posters that promote a certain commodity or a certain commercial service. When making commercial posters, we need to consider the attributes of products, the users of products and the customers we serve, and make targeted designs that meet the project, so as to attract people's attention in a short time and turn ordinary users into their own potential customers. What should be paid attention to in commercial poster design? The first thing you need to know is that the atmosphere and central idea of poster design with different themes are different. The layout of the poster design reflects the image and beauty of the poster. The layout needs to be beautiful and orderly, and it needs to have its own characteristics to attract users to stay on the posters you designed. Only by winning users' attention can you have a chance to turn ordinary users into their potential customers. Otherwise, all the publicity will be successful. Poster design is inseparable from the structural arrangement and design of poster layout. Poster layout design needs to pay attention to the following points: 1. Poster Layout Design-Simplifying Font The current layout design trend is popular with titles, short articles, big pictures, well-defined (blocky structure) masculine and straightforward beauty, few turning points in writing, no whole part, few font changes and few lines. 2. Poster layout design-The information of the same level is divided into the same plate, and the blank space between plates needs to be appropriate, otherwise it will give people a feeling of unclear level, unable to see the key points and find the target. 3. Poster layout design-"Shelf display" displays poster information in different categories, which will also reduce browsing time and get the information you need from the layout as soon as possible. Share the general steps of my personal poster design: define the needs. No matter what you do, you must understand one thing before you start, and that is what to do. What's the purpose? When we do things, as long as we understand these two points, doing things in this direction will generally not deviate from the theme, nor will we revise the manuscript repeatedly. For example, Party A asks you to design a poster, which is aimed at promoting the new water cup, and you can enjoy a certain period of discount. We must understand what the poster is for. First, we must understand that it is a new product, and second, we must know that there is a discount. We must expand the discount to attract users. The third point: understand that the purpose is to promote new products and attract users' desire to buy, and clarify the theme style. Here we know what to do and what the purpose is, and then we must make clear the theme style direction of the design. Since we want to promote new products and achieve the effect of preferential activities, we can't take the lead, and we can't just focus on the one hand, we should enlarge the characteristics of new products. Preferential activities play a role in attracting users and cannot weaken the search for materials. After designing a clear style, we need to find suitable materials. You can't just find a product picture to deal with. Product pictures must show the characteristics of new products, at least not blurred, so the selection of materials is also very particular. After the material is determined, we begin to design and make posters, which are nothing more than typesetting, how to look good and how to arrange, but we should also pay attention to clear themes, strong breathing, clear levels and smooth reading. Case Analysis If you want to do a good job in design and have certain design thinking and typesetting skills, you must appreciate a large number of excellent cases on weekdays, so you must not miss the resources we can see, whether it is domestic or foreign. When we appreciate works, we can't just look at them. Let's see how to appreciate other people's excellent works. How to turn it into your own knowledge and apply it to your own design projects. The poster above is mainly to promote food. The main picture is typeset in the center, the theme copy and other copy are typeset in the center, and decorations such as chopsticks, cups and spoons with illustrations are added around. The taste copy is hand-written, which reflects the handcraft of food, and the color is combined with red, which reflects the visual impact of appetite. The poster above is mainly to promote food, which is arranged in the lower right corner of the main picture, and the theme copy and important copy are in the top visual area. Chalk fonts are used to reflect the sense of handwork, while simple illustrations as the decoration of the picture atmosphere can not only enrich the picture, but also reflect the sense of handwork. The poster above is mainly to promote food, and the theme copy is written in the lower right corner of the main picture, reflecting the sense of craftsmanship of food. The picture mainly highlights food and theme copy, content with excessive element decoration, and highlights the main vision. Case Exercise Through the above case analysis, we will use case exercises to help you better understand this skill and apply it to your actual work. Let's get started! 1. Copywriting First of all, let's take a look at the copywriting and product drawings. The copywriting is very short and there are appetizing foods. Here, we also designed this poster in a way that reflects the sense of craftsmanship. 2. Layout of the main picture We used diagonal layout to design this food poster. First of all, we typeset the main picture of food in the right position in the lower right corner of the picture, and the visual effect of the main picture is slightly larger. Because it is mainly to promote food and highlight the appetite of food, we choose vitality orange as the background color. 3. Theme typesetting dislocates the theme copy up and down to make the picture more dynamic, and adds some decorative elements around the main title. 4. Other copywriting depicts the top of other copywriting in the upper right corner, while maintaining a style perpendicular to the theme. Keep reading consistency to describe the three labels of food. We use retro style as a design expression, which is more representative and can better reflect the handmade image. Price labels are also important copywriting information, so we use the style of small bubble labels to stand out. Here, our main picture and copy are typeset into pictures, and then we can decorate the whole picture. 5. Picture Decoration We choose the main frame with color block style. The color blocks are as casual as possible, making the picture more friendly, making the user's vision attracted by specific color blocks, and finally enriching the picture again. Add an illustration-style main picture to the theme copy to make the theme more design-oriented. Add a pair of illustration-style chopsticks under the main picture to set off the atmosphere, add some hand-drawn lines to make the whole picture more handmade, and add background to the illustration of the main picture for decoration. And add paper texture effect to make the whole picture more vivid. 6. Prototype packaging △ Another typesetting method summarizes that layout design is the most basic knowledge in our design. When designing, we need to analyze the temperament and tonality of the project, and always remember the four principles of layout design: alignment, contrast, repetition and intimacy. At the same time, when appreciating excellent works, we need to analyze and summarize them, so as to truly understand their Excellence. And in their own projects, they can be used reasonably. Today, they mainly share the design skills of handmade food, mainly using handwritten fonts and illustrations to set off the atmosphere and make the picture more visual. How do graphic designers design creative snack packaging? As the ancients said, food is delicious. In fact, whether it is people or things, the first thing is color. The first criterion for many people to see whether food is delicious is color. The so-called color, fragrance and taste are all available, and the first thing is color. So is our snack packaging today. Good packaging can make people drool and have a desire to buy, so how can snack packaging design become attractive? Today, Bian Xiao will talk to you about how graphic designers design creative snack packaging. Let's get to know it together!

First, correctly position consumers.

People like and want beautiful things, but everyone has different definitions and understandings of beauty, and different genders and ages have different requirements for beauty, so fast food packaging design is attractive.

First, you need to know who the target audience is. Only in this way can we grasp consumers' aesthetics better and more accurately, so as to design snack packaging. Second, use as large a font as possible.

Generally speaking, snacks in shopping malls or supermarkets are great. Every snack is put together.

The name on the fast food package should be as big as possible, so that everyone can see at a glance which snacks highlight the most important information and leave a deep impression on everyone. In addition to large fonts, font design also needs characteristics. Fonts can be designed according to the types and characteristics of snacks and many factors that meet the psychological needs and popularity of consumers. You can also buy it in the market and add a small amount to the fast food packaging. Small creation. Third, use colors scientifically.

Snacks are packaged in different colors, but if you look closely, you will find that most of the packaging colors are related to people's appetite. For example, the color of chocolate packaging is mostly brown, similar to the color of chocolate.

The milk bag is basically white, and some other colors are added to increase the layering and beauty. Most biscuit packages choose purple and red, which is a good application of psychology. Can satisfy the consumption emotion of food consumers. If only one color is used to design a relatively monotonous fast food package, you can choose to use one color as the main color, add the same color and coordinate it, which will help to enhance the design sense of the package and distribute it to everyone. Particularly delicate feeling. The above is what Bian Xiao sent to you today about "How do graphic designers make creative snack packaging designs?" I hope it helps you.

How to design snack packaging can refer to the following points: 1, snack food is the world of young people, and product packaging should express the product temperament of fashion, trend, relaxation and leisure in the language of young people; 2. Product packaging should present bright colors, full of vitality and positive energy temperament; 3. At present, the flat design language tries to make the picture concise and powerful, easy to identify, and keep the visual impact displayed on the greeting frame; 4. Snack packaging must be an interesting and innovative design. It must have some personality. To be a leader in this category, the design will attract people of all ages and be loved by children and adults. Food packaging is an inseparable part of food commodities. One of the major projects in the process of food industry. It protects food and prevents food from being damaged by external factors such as biology, chemistry and physics when it flows to consumers. It also has the function of keeping the quality of food stable. It is convenient for food to eat, takes the lead in showing the appearance of food, attracts consumption, and has value other than material cost. Therefore, food packaging technology is also an inseparable part of food manufacturing system engineering. But the universality of food packaging technology makes it have a relatively independent self-system.