Gym should be a sunrise industry in China. With the improvement of living standards, people exercise less and less, and the fitness industry is on the rise. In large and medium-sized cities, the fitness industry is saturated, and even in county towns, gyms have mushroomed. At present, towns and villages are still blank, and gyms have emerged in some developed towns and villages. However, the township fitness industry still has a long way to go. There are mainly the following reasons:

Because fitness enthusiasts are mostly young people, and young people basically don't stay in the countryside and work hard, and young people don't have good employment opportunities in the village or earn money in big cities. Therefore, young people must mix society in the city and everyone goes out to work. There are more older children at home. Adults come back every year 1 month, but investors will not come. Adults at home generally use farm work to exercise better than the gym. Gym facilities in towns and villages do not meet the characteristics of the elderly and are unattractive. In addition, the cost is not acceptable to the elderly, so the gym will not be profitable. ?

There is another reason. Compared with other industries, gyms invest a lot. If a smaller gym is about 300㎡, it needs about 500,000 yuan, including the cost of purchasing equipment, renting space, decoration, publicity and the employment of coaches. These expenses can be invested in other industries in big cities, and fewer people will invest.

Although the consumption level of some villages is not very low, many people's consumption concepts have not kept up with the times. For the older generation, money can't be spent casually, let alone on fitness, which is meaningless to them. Moreover, many young people go out to study or work, often not at home, and finally have little time to exercise after coming back for a few days. It is also a waste to apply for a card.

So township gyms are hard to survive.