Health product sales summary and plan 1 I have been in the company for two months. I have learned product knowledge through training and self-study, and I have also made some summaries by expanding various channels. Through observation and understanding, I realized the company's corporate culture, the company's advantages and the places that need to be worked hard. I have improved myself in the past two months, but I also know that there are still many shortcomings. Try to give full play to your strengths and make up for your shortcomings in future work. Now I report my work and ideas to the leaders and colleagues.
1. Understanding of company products and sales.
However, it is mainly marketable products and health nutrition, and it has been selling health food for more than three years before. I seldom come into contact with the extracts of precious Chinese herbal medicines. After two months of study, I learned something about Dendrobium, Gastrodia elata, Eucommia ulmoides, Pueraria lobata and American ginseng. The company has certain advantages in raw materials, Dendrobium planting technology and production and processing technology. The planting technology and production and processing technology are mature, and the products have high quality, good curative effect and no toxic side effects, which has potential demand for consumers' health. However, through the expansion of a large number of fields and channels, the popularity and reputation of our products still need to be improved. In the long run, we intend to make our products last for a long time and our company last for a long time. Only by branding products, raising their popularity through various means, cultivating consumers and instilling the importance of "homology of medicine and food" health care, consumers will be more likely to accept the company's products and enterprises will have greater development. In all future work, we will devote ourselves to the promotion of the company's products, and we can do some publicity activities in a proper amount, such as the promotion of high-end residential areas, if it is in line with cost saving.
2. Summary after product channel expansion
Hospital, ran a lot of channels. Shang Chao, fitness clubs, gift companies, pharmacies, etc. In the past, the company only involved in the development of health care products in pharmacies, and rarely involved in hospitals, fitness clubs, gift companies and other channels. After nearly a month and a half of expansion, I broadened my horizons, learned about the sales channels of health food, contacted the bosses of some companies and expanded my knowledge. At the same time, I also realize that some channels are difficult to develop, such as drugstore channels, because most pharmacies have low prices of health food, with advertising support and no support, and it is difficult to sell products in pharmacies for the time being. Because most hospitals can only prescribe prescription drugs, and there are restrictions on policies and systems, it is difficult for hospitals to make breakthroughs at present. The consumers of fitness clubs have high purchasing power and are suitable for the sales of company products. They have been to many health centers. At present, they have cooperated with a massage health center and will continue to do this work in the later period. Gift company has a wide range of customers, high-end and low-end gifts have markets, wide demand and flexible cooperation methods, so it is also suitable for the sales expansion of the company's products. In the future, we will focus on this aspect, and the work direction will change from comprehensive expansion to key expansion. Combine the characteristics of the company's products, run more channels suitable for the company's products, strive for breakthroughs in these areas, and take fewer detours. "
3. Understand the corporate culture of the company
I always think that the corporate culture and management of a company are very important. Since I entered the company, I have been very quiet at work in the morning. Everyone is doing their own thing, no chatting, no idle play, colleagues are very practical, easy to get along with, and the atmosphere is very harmonious. But at the same time, I feel that there is too little communication between management and employees, and I hope to get communication and criticism to help correct my work and self-deficiency.
Four: my strengths and weaknesses in my work.
Because I have been engaged in conference marketing of health food for three years before, and I have also worked as the store manager and regional sales manager of health nutrition specialty store in Deweikang Bioengineering Co., Ltd., the company attaches great importance to training and learning, so I have accumulated some sales of health food. I worked in Deweikang for half a year, never being late or leaving early, and worked as a miner. I strictly abide by the company's rules and regulations, attach importance to the relationship between colleagues, do not discuss the right and wrong between the company and colleagues, safeguard the company's image, especially abide by the company's financial system, and do not be greedy for things that do not belong to me. I am concerned about the improvement of my own ability. I have a suitable platform to play my strengths, but at the same time I also have many shortcomings:
1, I feel that my professional knowledge is not perfect and I am not good at it, so I will read some books about Gastrodia elata and Dendrobium in the future.
2. The knowledge of marketing and management is far from enough, so we should strengthen our study in this field in the future.
3, improve their business level, familiar with the work process of each position, improve their ability to find problems, analyze problems and solve problems.
Cultivate the habit of summarizing frequently, summarize daily, weekly and monthly, find out your own shortcomings, improve work efficiency and performance through improved methods, and improve negotiation skills, management ability, professional knowledge and execution. In short, I will devote myself to learning, summarizing and improving in the future.
Five: Some suggestions
1. Because there is no perfect product information to visit customers at present, it is not conducive to the development of the work, so it is recommended to make simple and clear product information in time.
2, communication between departments, leaders and employees, so as to understand the company, planning, and the recent shortcomings in their own work and other aspects of information.
On August 2 nd, the sales summary and plan of health care products mainly focused on the study of product knowledge. Since September, the main work has been to expand product channels and visit a large number of beauty clubs and fitness clubs, as well as some hospitals, pharmacies and supermarkets. Secondly, I also participated in the company's training and questioning about product knowledge, and discussed and summarized various channels in the marketing department. I also learned more about product knowledge, negotiation skills, the importance of execution and so on.
I have been to more than a dozen beauty clubs and health clubs, including large chain organizations and small single stores. Generally speaking, most of them are luxuriously decorated, mainly for high-consumption people, especially women. As far as our products are concerned, both the efficacy and the price are suitable for beauty clubs, but many beauty clubs have their own products. At present, most of them do not accept external products, such as Xinyi Quscar, Xiuyu Beauty, Xiangtiya and so on. Although it has a large scale and strong consumer spending power, it is not very interested in health care products. At present, they only deal in their own products. During the visit, they also learned that some companies like Amway had approached these chain stores before, but most of them did not accept them. The main reason is that the other party deals in beauty products, has no understanding of health care products and has no sales experience of health care products. Therefore, it is necessary to improve product information and increase the number of visits in the later period, so that the other party can better understand the company's products and health care. At the same time, there are also companies interested in the company's products, such as Yimeishi Professional Health Management Company and Yilige Beauty Body. The boss agrees with our products and thinks the price is reasonable, but he is not satisfied with our sales plan. Therefore, it is necessary to formulate some promotion plans and incentive policies in various channels in the later stage. There are many beauty clubs and health clubs in Kunming, and each store has its own specific situation. Because this is suitable for the sales of high-end health care products, we will continue to follow up this expansion later.
I visited and bought a pharmacy in Gong Hui. Gong Hui Pharmacy has three stores in Kunming, mainly engaged in health care products and drug advertisements. The price mainly ranges from 100 to 400. Customers are mainly middle-end people. There is basically no cost for products to enter the store, which is easy to talk about. However, the other party thinks that our price is high, and it is difficult to sell even if we enter the store without advertising support, so it is suggested that we do appropriate advertising and sell well. I have also been to Xiaoximen Kangyuan Pharmacy. Basically, half of them are medicines, half are health products, and most of them are advertising products. Pharmacy management also believes that the company's products are expensive and it is difficult for ordinary people to consume. At the same time, without advertising support, products are not recommended to enter the store. So at present, the company's products are not suitable for pharmacies. Take the drugstore channel, increase product popularity and make a good sales plan.
Visiting the president of Zhongshan Hospital, the other party thought that the price of our products was too high for the general public to accept. However, we can consider cooperation with the leasing department. Specifically, in the hospital leasing department, we can use the advantages of the hospital and the company's products to promote sales. The rent is about 4000 yuan, and there are no other expenses. But at present, the company has not advertised its products, so this method will not be considered for the time being.
I visited Yunnan Taidelin Medical and Health Care Products Co., Ltd., and the other party has a specialty store on the first floor of Carrefour in Nanping Street, which mainly deals in health care products and medical devices. The location has a large flow of people, and the product price100-400 yuan is moderate. I discussed it with the boss of the company, and the other party thought we could cooperate. However, due to the good business of the specialty store, the products entering the store have guaranteed sales requirements and some expenses, and the feasibility will be discussed at the marketing meeting later.
I visited some high-end fitness clubs, such as running fitness clubs, which have health products counters, so I will continue to follow up later.
In short, September was more about the substantial product channel expansion. At the same time, I learned more about the company and consolidated my product knowledge, because I felt that marketing involved many aspects, and I also learned some knowledge about negotiation skills. After reading some books such as Dale Carnegie's Breakthrough in Speech and How to Complete the Task, I feel that my professional knowledge and marketing knowledge are still relatively lacking. I will continue to study hard and experience in 10 to improve myself!
Summary and Plan of Health Care Products Sales 3 With the arrival of 20xx, 20xx has slowly gone, completing his historical journey. 20xx's total sales return is1170,000, which is 520,000 more than last year, making great progress, and achieving the target set at the beginning of the year.
20xx is the year of life and death for the health care industry. The national health care product policy is becoming clearer and clearer, and the supervision is becoming stricter and stricter. This year, I saw countless colleagues fall down and had to change careers. However, our company's business has not stopped falling, but has grown in a big arc, deeply feeling the correctness of the company's leadership decision and the company's rapid transformation. Although we experienced a dangerous transition period in 20xxx, ahead of the same industry, but in the sales process of 20xx, many shortcomings have been reflected. First of all, the market share is too low, although the growth rate is high, but the benchmark is too low, and the absolute value of sales is not great. Although it is better than local general enterprises, it is still too low compared with large local enterprises. First, the customer layout is not perfect, only a few markets have goods, or the quality of customers is too poor to cultivate loyal customers, and there are still many market gaps, which need to be further improved. Second, some salespeople can't sell their products well, and their sales skills and abilities need to be improved. They need to continue to strengthen their study and training in the coming year. Third, the standardization and perfection of products. Although there is still some confusion in the current health care products market, its trend is clear and it must be more and more formal. For example, the company's headset sales accounted for 60% of the total annual sales, indicating that the products produced by the company must be improved according to the requirements of health care products laws and regulations. There are many markets that can't sell imperfect products normally this year; This has caused a large number of returns and brought a lot of unnecessary losses to the company. Fourth, the company's product quality needs to be improved. For example, the leakage of loquat cream, improper sealing of packaging bags and untimely packaging of products are all factors that affect the sales volume. All the above needs all our staff to improve and improve in the coming year.
In next year's work, we should not only gradually solve the problems found in this year's work, but also reduce costs, save expenses, enhance product competitiveness and maximize benefits for the company while ensuring product quality; Strive for the annual sales growth rate of 20xx to reach 100%.
20xx is an era in which opportunities and challenges coexist. In this year, more health care products enterprises will be eliminated, and more key products enterprises will grow up. I believe that under the correct leadership of the company's leaders and the joint efforts of all employees, the company will definitely make a qualitative leap by the end of next year. I hope that with the arrival of 20xx 20xx, the company will make rapid progress!