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Stella mccartney's brand story
In 200 1 year, stella mccartney completed the design of See By Chloe for Chloe, and put it into GUCCI.

200 1 (stella mccartney) officially launched the first design series of her own eponymous brand at the Paris Fashion Show. The work fully embodies stella mccartney's passion and personal style beyond gender. Lace and bra are elements that she will never leave. Stella stella mccartney's clothes combine her favorite feeling of 1960s and 1970s, and she interprets romantic women's clothes with a slightly masculine and exquisite suit cutting technique.

In 2002, stella mccartney cooperated with Gary Hume in the first series. She founded the brand in 2002 to design handmade T-shirts for the auction in Paris, which benefited the Afghan Women's Revolutionary Association.

In 2003, stella mccartney successfully launched the first female perfume named after herself. In 2004, Stella Sheer, a limited edition perfume for women, was newly launched, which explained the dual personality of contemporary women's independence and sensibility.

In 2004, she provided boots for Madonna's world tour concert, and designed a series of costumes for gwyneth paltrow and Jude Law, the protagonists in the films Captain Sky and Tomorrow's World.

In 2005, stella mccartney will set foot in the field of sports products for the first time, and cooperate with the famous sports brand Adidas to launch sports series specially designed for women, including running, fitness, swimming and other sports clothes and related matching jackets.

In 2005, "stella mccartney of H&"; M "limited edition series, with Kate Moss as the advertising model.

In 2006, he collaborated with American contemporary artist Jeff Koons to create a new series, but two forces that were originally "different in Tao" collided into a smart and elegant series.

In 2007, CAREbyStella McCartney, a skin care product in stella mccartney, went on the market, with 65,438+000% original plant raw materials, two of which are really 65,438+000% pure organic formulas, and each organic ingredient has been certified by ECOCERT.

In 2008, we cooperated with LeSportsac to launch the environmental protection package series.

In 2009, we launched a two-season children's wear series in cooperation with Gap Kids.

A unique T-shirt series was specially designed for Red Nose Day to support the charity activities of Comic Relief UK.

Launch "No Meat Day on Monday" and hold publicity activities in Britain.

We cooperated with Net-a-porter for the first time and designed a series of clothes specially for it.

In 20 10, in order to celebrate the successful release of tim burton's film Alice in Wonderland, a series of necklaces and bracelets were designed based on Alice in Wonderland, which were mainly composed of symbols in the story.

Sexual image: based on mad hat, Mr. Rabbit, club, heart-shaped and diamond, with pearls and Swarovski crystals.

20 1 1 year, stella mccartney designed costumes for the premiere of the New York City Ballet Kingdom of the Sea in new york. This ballet is the result of the choreography of Stella's father, paul mccartney, and the choreography of Peter Martins.

Long-term cooperation with International Trade Center's Ethics and Fashion Project (ITC) to produce all handmade accessories from printing to sewing in Kenya.

In 20 12, it is enough to win the British fashion awards "Designer Brand of the Year" and "Designer of the Year", but for stella mccartney, a British female designer, the recognition of her harvest in 20 12 never stopped there, designing competition clothes for the British national team in London Olympic Games. It is the most important and influential achievement of stella mccartney) 20 12, which also made her recognized by the British royal family at the end of the year, entered the list of 7 1 National People's Congress, and won the order of the british empire (OBE) awarded by the royal family.

20 12 London Olympic Games is also a stage for British designers and fashions. The clothes designed by stella mccartney for the British team show the unique fashion charm of the host. Order of British Empire is an honor awarded by the British royal family to outstanding people from all walks of life in Britain. Designers and fashionistas who won the order of the british empire include Alexander McQueen, the founder and designer of the alexander mcqueen brand. British fashion designer, "punk godmother" vivienne westwood, current Alexander McQueen brand creative director sarah burton, American Vogue female editor anna wintour, etc.

20 14 cooperated with Gary Hume, a British artist, and adopted his face pattern works in the ready-to-wear of 20 14 autumn fashion collection.

On September 7th, 2065438+04, stella mccartney, a famous British designer, cooperated with Canon to design a limited edition camera bag named Linda for Canon EOS 100D SLR digital camera.

To the international

Under the leadership of Karl karl lagerfeld, Chloe has maintained the classical style of Greek mythology for many years, while stella mccartney has really promoted the rejuvenation of Chloe's overall brand image on the basis of maintaining romance and elegance. After stella mccartney took over Chloe, in just a few years, people talked about countless designs.

Stella mccartney's young, avant-garde and brilliant design has added a lot of fresh fashion flavor to Chloe, which not only attracted more new generation of young customers, but also made Chloe's sales hit record highs. Stella never paid much attention to the common fashion rules (she is famous for not using leather) and never thought that she should be separated from her own life or anyone else's life. Nearly ten years after the brand named after her was founded, her unique way of making clothes and building brands made her and her brand no longer linger on the edge of "niche".

Chloe's supporters have developed from supermodels such as Helena Christensen and Kate Moss a few years ago to Hollywood stars such as Madonna. Gwyneth paltrow, cameron diaz and Nicole Kidman all loved Chloe because of stella mccartney's design, and Madonna specially asked Stella to design her wedding dress. Stella mccartney, with her own strength, revived the traditional brand Chloe, whose reputation was declining. After four years in power, Chloe has become a popular brand again, and her works are applauded and popular, and her achievements are absolutely remarkable.

Her design can blend victoria beckham into the street slang in East London, and classical lace and glass buttons are used by her to soften the masculinity of her design, which once again witnessed stella mccartney's unique style and eclectic fashion taste.