Recently, I found a phenomenon that many designers and friends are asking me, "Is the font of the poster getting smaller and smaller?" "It is said that a good poster must be beautifully designed to be bigger." Some friends are asking me how to make the font look good. In fact, I want to say that as a designer, beauty must be considered when designing. In the designer's view, the best design should be a work that can make people look comfortable, pleasant or tasteful. Therefore, before designing, we must first understand the design elements of brand image and what are the core theme design elements. In fact, for posters, a good poster should have many elements such as simplicity, generosity, exquisiteness, interest, practicality, brand style and visual experience.

First, what is a simple style?

Simple style, English: FleetCase, Chinese: simple style. Simple style is a modern style formed by the combination of modern architectural style and plane space design theory. It emphasizes harmonious and uncomplicated style elements in architectural modeling. Conciseness is an embodiment of emphasizing the rich philosophy contained in modeling. Its language features are: simplicity is not simple, but it is rich in profound ideological connotation and expressive force. Therefore, concise style is the most common, representative and enduring design style in contemporary urban design. Sketch is a common style element in architectural design. It has a distinct modern significance, a stronger sense of structure in form, and less pursuit of visual stimulation. Sketch, also known as Sketchdesign or Sketchdesign, is a style design with simplicity and structuralism as its design concept and basic characteristics.

2. What are the core design elements of the poster?

The core design element of the poster is a theme image of the brand, and its brand culture and temperament, as well as its core theme ideas and demands, can be reflected by some specific elements in the poster. At present, there are brand LOGO, brand positioning and background decoration in the design market. Brand LOGO has a strong visual impact, and there are many ways to choose from in terms of expression. For example, some industry-specific logos and fonts can convey an idea and can be common design elements. Corporate logo is a design symbol form that reflects the value proposition conveyed by an enterprise after it clearly expounds its corporate identity, proposition and development vision. Because the enterprise LOV uses simple graphic structure to express the poster content, it can well show the brand appeal, advocacy concept and emotional connotation of the enterprise.

3. What is the core theme of the poster?

As we all know, different people design different themes. So theme design is a very important part. The reason why posters should have distinct themes is mainly to meet the needs of users, and to convey them through visual experience, and fonts should also be conveyed through a language. Therefore, many people see the theme of the poster and will make a second creation according to the theme, but many people don't know whether the theme and font of the poster are consistent, so the same effect will appear when designing. Generally speaking, when a poster is used as a commodity to display or promote a commodity, the poster production layout will be used. Promoting product information (including company news) is very different from promoting company culture and product knowledge. Therefore, many merchants will use different styles to design posters, such as simple style, more affinity, simplicity and generosity, interspersed with some popular elements in this "simplicity".