The popularity of small videos in Tik Tok has made many small and medium-sized e-commerce businesses see the opportunity of "curve saving the country", so many businesses send short videos on Tik Tok while building an e-commerce platform, hoping to gain many fans and promote the sales of their products. In fact, this method is appropriate, and Tik Tok's ability to sell things is really strong. How do you sell things in Tik Tok?

Let's enjoy the whole process of selling things in Tik Tok with everyone, hoping to help a large number of beginners.

Tik Tok sales process:

First of all, people must first open a Tik Tok account and improve the basic information and its avatar and other information content.

The second step is to shoot and send original short videos related to commodities every day, and remember to be original.

The third step is to send 1-3 short videos every day, with clear picture quality. It is best to shoot with Tik Tok's embedded shooting channel, so that the service platform will judge it as original.

Step 4, publish short videos above 10 and the total number of fans exceeds 0. According to the real name verification, the product enjoyment function can be enabled. After successful activation, you can get a personal center e-commerce window (the e-commerce window has also been turned into Tik Tok to join the shopping cart).

The fifth step, with the help of the e-commerce window, you can add goods and sell them when the short video is released, and the exposure of the video is closely related.

Everything around is the process of selling things in Tik Tok. You can follow the five practical steps left and right to sell things in Tik Tok, and the added goods will appear on the left side of the short video released by Tik Tok, and there will be a sign to buy a car.

In addition, the information will be displayed directly under the personal signature of the personal center, a TA product window, which will also be displayed, and all the products will be displayed. The key display of a single video is that all the products are not obvious. Tik Tok did this because he expected that the products announced by everyone would closely match the short video to increase the purchase rate.

One of Tik Tok's most popular suggestions is:

Appropriate topics, topics can help the system accurately locate your video content, recommend more accurate people, and the cold start stage will be better. So where is the topic? In fact, you will know after playing Tik Tok. When we release the video, there is a "# topic", which must be used. When we publish every Tik Tok content, we must remember to add it, and we must never ignore it. For example, what we do is to wear an account, which is a product promotion account. When we publish content, we must choose "# Wear Account". Before the system judges your topic, you can recommend the video you added to people who have browsed the topic before, because they like to see through the content of the category, so these people are more accurate people. They broke through the system's judgment on our video content and directly promoted it to our accurate crowd, so we can take advantage of this topic. We can use the current hot topics to choose hot topics. When there is no suitable topic for video content, you can choose hot topics. The traffic of these topics is relatively large, even if the topic itself and our content are not so accurate, because the traffic of hot topics is very large, which will bring good traffic in the cold start stage of our works in the early stage. Therefore, this topic function, the ship club community suggests that everyone must remember and use it.

Important tips on the new Tik Tok protocol:

According to popular festivals and hot events, there are only a few big festivals in China each year, so we must consider them in advance when making Tik Tok content. Are there any big festivals recently? It's all written on the calendar. We should make something related to festivals according to the time. For example, national festivals like Mid-Autumn Festival are also very popular in Tik Tok, so we can make Tik Tok content according to the elements of Mid-Autumn Festival. Moon cakes, the Goddess Chang'e flying to the moon, etc. They are all used to make content with high holiday compliance, and we can all know the holiday content in advance, so we should prepare in advance before the holiday. We release these vibrato videos during the holidays in order to release our program content in advance on the day of the holiday or a few days before the holiday and get good traffic.

There is also a hot event, which is different from the festival. Holidays can be known in advance. Events are usually sudden events that break out in one day, causing the fire to spread to the whole Tik Tok in one day. At this time, we should consider whether the activity content can be combined with the activity, and even whether the products or things we promote can be directly implanted into the hot activity to do some content. For example, incidents of disrespect for pedestrians, cross-legged dancing and so on. Before, you can do some analysis of these events, express your own views or imitate spoofs, and get your own flow from the big heat flow.

Three secrets of Tik Tok:

For the introduction of the explosion, it should be noted that the introduction is not completely equal to the content, so we can think about the content of the introduction a little bit here to rub the flow of the explosion, such as the previous Britney Spears incident in Chengdu, which is a very hot event and can rub a wave of heat. For example, if we make a food account, we can add "eat this bowl of noodles and leave for Chengdu" in the introduction; For example, if you wear an account, you can add "I wear it, is there a chance to go to Chengdu?" ; For example, if we do street shooting, we can write "Don't go to Chengdu again, all the beautiful women are here!" In the introduction. . Such a brief introduction can easily connect us with hot events, so as to get good traffic and comment on this hot event. At present, many Tik Tok tubs adopt this method. It has a very strong ability to obtain flow and a good powder absorption effect.