Hand-painted popular posters are a popular form of advertising. If you want to get a beautiful POP poster, you must work hard on composition, plane layout, text, color matching and process. Below, I will share with you six steps and skills of hand-painted POP posters, hoping to help you!

General process of hand-drawn POP production

Step 1: Collect the content related to the activity or product.

Step 2: Refine the title and simplify the text.

Step 3: Choose a suitable layout.

Step 4: Choose the right color scheme.

Step 5: Select relevant illustrations.

Step 6: Make POP according to the format requirements.

Tips for making hand-painted POP

Practice hand-painted popular orthography or movable type

Words are the basis of posters. Beginners are advised to buy a copybook and practice calligraphy with markers and calligraphy practice grids.

Master several common font decoration methods.

The title is the soul of a poster. A good inscription can not only highlight the theme, but also make the picture more vivid. However, there are many ways to modify the title, and beginners may not find the direction. You might as well find several decorative ways you like in practice, so that you can not only master the techniques easily, but also learn them better. At the same time, it can shorten the production time and quickly improve the quality of students' hand-painted POP posters.

Pay attention to typesetting layout

The simplest typesetting is horizontal arrangement. Beginners would rather seek stability than expect life and change. At this time, you can use decorative lines or color blocks in the decoration to distinguish the text from the title text, so that they are different from each other, but echo each other. Other typesetting layouts are as follows:

Title, illustration and text each occupy about 1/3 of the poster area.

The title and subtitle of a POP should add up to 1/4 to 1/2 of the whole POP area. Usually the title accounts for about 1/3 of the poster area. (When the POP text content is less, the title can account for about 1/2 of the poster area; When there is a lot of text, the title can also be compressed to 1/4. )

Leave the four sides of the poster blank.

This is also called the external "air retention" of POP posters. If there is no air retention, the content written on the poster will be pushed in all directions, which will make people feel suffocated and sultry. The specific width of blank space will vary according to the size of the poster, and 3 ~ 5 cm of blank space should be left on the four sides of 2-open (530cm×760cm)POP paper; 4-inch (390cm×543cm) POP should have 2 ~ 4 cm blank on four sides; Generally, 0.5 ~ 1 cm is left blank on the four sides of the card.

Line spacing is greater than word spacing.

As long as the content of POP has more than 2 lines (including 2 lines), it should be noted that the line spacing of each line of text is greater than the word spacing. The specific line spacing is generally between 1/3 and 1/2. The requirement of word spacing is that words are next to words, but generally they cannot be connected together, so a certain gap should be left.

You can't have too many colors and you can't mix them.

A poster with 3~5 theme tones is enough. Too many colors are easy to get confused, and too few can't highlight the key points. For this reason, the author suggests that the title text can be written in 1~3 colors, the body text can be written in one color (that is, the key contents (such as "delivery", price and date) can be written in another color.

The choice of illustrations should be related to the product.

For example, the picture below shows a slim young woman, which is easily reminiscent that Besunyen's target customers are young women, and her slim figure can better reflect the slimming effect of the product.

Activity poster making

Generally speaking, the main titles of event posters are relatively direct, so people can know what the event is at a glance, or the main titles are more interesting and the subtitles are more straightforward.

; How to draw a movie poster Hand-painted movie poster is as follows.

Step 1: Determine the theme and content of the poster. First, you need to determine the theme and content of the movie poster to be drawn. This may involve the plot, main characters and background of the film. Step 2: Collect materials and reference pictures. Before drawing, you need to collect some relevant information and reference pictures to better understand the style and atmosphere of the film and help you conceive your design. Step 3: sketch and composition. Before you start painting, you can sketch and compose with pencil and paper. This can help you quickly try different designs on paper to ensure that your poster meets your expectations. Step 4: Choose the right canvas and tools. Choose the canvas and painting tools that suit you. This may include canvases, paints, paint pens, colored pencils, etc. Step 5: Draw. Start drawing on the canvas with the tools and materials you choose. You can draw the basic outline and elements first, and then fill in the colors and details. Step 6: touch up the decoration. After the painting is finished, you can use some meticulous techniques to polish and modify it, such as adding shadows and highlights to make the picture more realistic and three-dimensional. Step 7: Finish. How to draw a poster by hand? Hand-painted posters

The first step is to communicate the requirements and understand the design purpose.

Whether communicating with customers or planning or copywriting of our own company, we must make clear the purpose of the design before starting the design. When, who, where, what to do, what is the purpose, and what kind of results to achieve.

Be sure to clarify these requirements. If you don't have a good grasp of style, you can choose several similar works for your customers to choose and better grasp the design style.

Before the second design step, you must draw a sketch.

After understanding the purpose of the design, you must draw a sketch before the design. It is a good habit to draw a design sketch first.

We can draw a general composition, main characters, pictures and so on on paper first.

In this way, you can avoid the trouble of drawing directly with software and then modifying it repeatedly. If you encounter problems in the process, you can also directly communicate with the other customers to confirm, so that your design ideas will be clearer, so that the subsequent implementation process will be smoother and work efficiency will be greatly improved.

The third step is to start using software design according to the sketch.

After sketching, you can start designing with software. According to the structure of the design sketch, referring to the requirements of previous communication with customers and the design style, this poster is designed by PS or AI software according to the principles of color matching, color matching, layout and font style size selection.