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Lesson 4 Create a file of 66 questions for each customer.
It is very important to know your customers. We have seen the consequences of our customers' foolish behavior. If a shrewd and wealthy businessman like Gomie Keane makes such a mistake, it will be inevitable for us. With the right information, we can win the advantages of sales, management, motivation and negotiation. Am I talking big?
If you believe in the value of information as I do, you won't think it's a big talk.
We all collect data about others, especially those we want to influence. The only problem is how to understand and use these data.
If you think this kind of reconnaissance smacks of big brother, don't forget that your customers will always have a skeptical and critical eye when reviewing your products. This is their nature.
As a salesperson, your bounden duty is to change this attitude and let customers consider your products without prejudice.
If sales are just a matter of bargaining, then there is no need for salesmen in this world, and all tasks can be done on computers. "MacKay 66 Question" is to teach you how to turn enemies into friends, and then help you improve your sales performance.
The key to decide who can sell a product is not opportunism, but people. only ..
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