Fan: Marketing Skills and Methods 1. Outdoor marketing
Outdoor marketing is divided into three categories:
1. The loan officer will spread it to potential customers by setting up stalls on the roadside, roadshows and distributing business leaflets near the business department.
Reach out to the company's product information and introduce the intended customer consultation.
2. The loan officer has a plan and purpose for the companies, shops and factories around the business department and within the urban area.
Sweep the floor in residential buildings, publicize the company's products and develop target customers.
3. Loan officers look for suitable stops in supermarkets, shopping malls, bus stops and other places with heavy traffic, and the company provides financial support, that is,
This is stationery sales.
4. Outdoor marketing tools: leaflets, posters, fans, Yi Labao and other tools.
Second, voice marketing.
Voice marketing means that loan officers use existing communication tools to develop customers' marketing methods.
1, telemarketing, loan officers obtain the mobile phone numbers of potential customers through various legal channels, and then conduct telemarketing.
2, SMS marketing, loan officers according to the mobile phone number, mass sales SMS, marketing promotion.
3, fax marketing, loan officers collect fax numbers, mass fax marketing.
Third, network marketing.
Network marketing refers to the marketing method of loan officers using the Internet system.
1, online marketing, sending marketing posts through the Internet for external publicity.
2. Resume a personal blog or post, and the loan officer will establish a personal website, blog, Weibo, etc. For advertising, or directly.
Posting on other people's websites or homepages
3, mass mail, use the email address capture tool to get the email address, and then sell the email in mass mail.
4. Use QQ and other chat tools for marketing.
Fourth, relationship marketing.
1, find a trade association, etc. , establish a good cooperative relationship and carry out recommendation marketing.
2. Marketing through peer and friend recommendation. (Select several partners worthy of cooperation and establish a working relationship network)
3. Old customer marketing is an important method for business development. Credit personnel should strive to maintain the relationship with old customers and develop old customers.
Re-loan or referral loan.
4, other marketing methods, the marketing activities of the company headquarters usually bring customers to various branches, loan officers to
Actively receive customers transferred from headquarters and answer telephone inquiries.
V. Clear product advantages
Do a good job in marketing and understand the company's characteristics and advantages and disadvantages (product knowledge)
Psychologically recognize the product and always believe that your product is the best.
Improve subjective initiative and sense of ownership, and have a strong sense of purpose and team belonging.
Familiar with the characteristics of credit market and information of the same industry, know yourself and know yourself.
Speak in words that customers can understand, don't use too many technical terms (dress, sincerity, equality), and market with the attitude of helping customers raise money.
Fan: Internet marketing methods and skills 1. introduce
1. 1 background and significance of the topic.
1.2 research contents and methods
1.3 main innovations of the paper
2. Literature review
2. 1 Research on the Current Situation of Foreign Network Marketing
2.2 Research on the current situation of domestic network marketing
3. Research on consumer psychology in online marketing.
3. 1 consumer demand characteristics
3.2 Consumers' Purchase Motivation
3.3 psychological motivation of online consumers
4. Analysis of the existing network marketing mode in China.
4. 1 existing network marketing mode
4. 1. 1 online advertising
4. 1.2 search engine marketing
4. 1.3 E-mail Marketing
4. 1.4 Blog Marketing Model
4. 1.5 e-commerce platform mode
4.2 Comparison of existing online marketing models
5. Research on personalized promotion in network marketing.
5. 1 Concept and method of customer identification
5.2 Basic characteristics of customers in different regions and personalized promotion strategies
Fan Wensan: What should we pay attention to in game marketing? Game marketing is the most common on the Internet today. No matter what website you visit, you will always see game advertisements posted everywhere like dog skin plasters. But the game marketing we are talking about today is not like that, we are fighting for strategy. Next, the high-end marketing platform Deer Leopard will show you what postures game marketing has. If you have more opinions, please contact the constellation Panthera.
First, local tyrants marketing
Local tyrant marketing refers to promoting a mobile game product in the traditional way of the end-game era. As the name implies, this is a very "burning money" promotion method. In addition to the traditional online preheating and offline focus media, it is often equipped with "spokesperson", "image implantation" and "cross-industry cooperation". Simply put, as long as you have money, you have to do everything. If others vote for1000000, you should vote for 5 million; if others vote for1000000, you should vote for 50 million.
For these rich gold owners, it is not difficult to make great efforts to hold a product, but the greater the cost of pre-marketing, it also means the higher the risk of returning to the game later. So most companies will only focus on one product for a certain period of time. If the investment in marketing is estimated by one month's income expectation, they will focus on one or two products a year.
Second, post-90 s marketing
From the CEO's "talk about teenagers" to the concern that teenagers can't be bullied, a series of events have once again pushed the post-90 s group to the forefront. Although many investors have begun to pay attention to the post-90s generation, many venture capitalists have also become post-90s funds, post-90s business schools and post-90s training camps. These people are all born after 90, just like those born after 80, there are fewer people watching the fun outside than those who really know the doorways.
And most people are as afraid as publishers to miss the next Legend of the Knife Tower.
This market after 90. For a time, all kinds of post-90 s reports came to the fore. I believe that it won't be long before a big wave of mobile games specially developed for the post-90 s will come. And a wave of post-90 s mobile game entrepreneurs will also be labeled and put on the stage, becoming the next battlefield for marketing experts. Because in their view, after 90, they know more about 90, and the games played after 90 will also win the hearts of players after 90.
Third, secondary marketing
Like the post-90s generation, the second element is also a hot topic in recent years. In the year of 20xx, the rise of the community aimed at the secondary population such as Bi Li, and the spread of secondary communication methods such as barrage made more people pay attention to this group. But as many people have said, it is precisely because of this special attribute that the second-generation crowd has become a "golden potato" that is both mouth-watering and really hot.
At present, some mobile games have begun to follow the example of gourd painting, flying barrage on traditional outdoor billboards, and barrage can also be seen in some elevator video advertisements. However, the marketing method with only form and no spirit is just a ridiculous "east effect" for the secondary group. However, with the continuous popularization of the second element, it is uncertain whether these forms will form new marketing models or entertainment factors.
Fourth, film and television marketing.
Film marketing can be said to be a branch of content marketing. From finding jokes such as genius panda in Weibo, to writing Minions, and then asking cartoonists to draw pictures, they all win by content and create communication. However, in recent years, with the popularity of online self-made dramas and the rise of self-made videos, more and more companies have begun to try to promote games by shooting micro-movies and embedding online dramas.
For example, from the low-cost and rough special effects in the first season to the customized content of advertisers later, many game manufacturers, especially mobile game manufacturers, have appeared on it or contracted the complete works. Similarly, there are waves of online dramas such as Diers' Man. On the one hand, this kind of drama itself has the effect of communication; On the other hand, the target groups of these online dramas are highly coincident with mobile game users.
However, the number of online dramas that can continue to be broadcasted is not large, and the output is not high, but advertisers who want to contract are very sure. Therefore, in this situation that supply is less than demand and it is difficult to buy advertising space for thousands of dollars, many manufacturers have begun to try to make their own micro-movies and videos.
Verb (abbreviation for verb) hunger marketing
Although people naturally think of Xiaomi mobile phone when it comes to hunger marketing, it can still be regarded as a new trend in the mobile game industry. As more and more mobile game companies begin to pay attention to the value of IP, some games adapted from genuine IP have changed the overwhelming propaganda trend in the past, only taking limited-time tests for fans and putting in a small amount of activation codes in order to achieve the effect of hunger marketing.
Of course, fundamentally speaking, in addition to marketing factors, the quality of the game itself is also a key part of hunger marketing.
Six, "from black" marketing
Nowadays, many entertainment stars are no longer popular because of their lofty "goddess" and "male god" models. In this era of entertainment to death, many stars have ushered in the second spring of their careers by "self-immorality". What is impressive in the marketing of the game industry is that the perfect "The Condor Heroes" mobile game invited "Xiaolongbao" Michelle Chen to shoot a promotional film for its endorsement. Michelle Chen, who became popular because of the image of "the goddess of first love", has always shown herself as a "jade girl". However, after filming the original "The Condor Heroes", she was criticized for her modeling and other problems. Many netizens even call her "Xiaolongbao" instead of "Little Dragon Girl", and there are many related spoof materials on the Internet, and compare it with Carman Lee and Liu Yifei. Originally a huge slot, it was perfectly transformed into a propagation point. Because it was Michelle Chen who made public her immorality for the first time after the broadcast of The Legend of the Condor Heroes, which made her get rid of the image of "Xueba" brought to the audience since her debut and become more lovely, which can be regarded as a "win-win" outcome for herself and the game.
Seven, chicken soup marketing
The marketing of chicken soup is suspected of advocacy, but the marketing effect is very good. For example, a player earns more than 10 thousand a month playing games, and a game anchor earns millions a year. I don't know if this is the case, but many gamers will click on such news online, which is very helpful for players to understand the game.
Eight, vulgar marketing, and then shiny robes, there will be some scorpion holes. Although everyone is trying some formal games outside the hype, last year we still saw some unbearable ways such as "jumping off a building", "undressing" and "kneeling". It is true that every company and every product has its own tonality and style. However, from the "children's breasts bursting" in the end-game era to the "bare knees" in the mobile game era, we have also seen some bad habits in this industry come down in one continuous line.
For players, things that attract attention are needed, and for manufacturers, low-cost and high-return methods are needed, so similar hype must be an unavoidable problem. However, with the gradual improvement of brand awareness of players and manufacturers, this "dirty" gameplay is always difficult to appeal to elegance, and it is also a personal choice between "going down in history" and "becoming a laughing stock". It's just that no matter Sister Furong, Sister Feng or those younger generations, how many people will be remembered forever under time? The process of whitewashing will not be as simple as "self-blackening".
The above are some methods about game marketing, but I suggest using them less or not. Because even if you can get attention, you may not be able to get transformation. At best, it's just a laughing stock. Angry Frog Network is a directly affiliated company of Lubao and the official agent of Baidu Library, which can undertake the official certification of Baidu Library and the account opening business of commercial library. If you have related promotion needs, please contact Angry Frog.
Fan: Talking about the marketing methods and skills commonly used in hotels; Talking about the common marketing methods and skills of hotels under the industrial economy.
Fontaine.
School of Economics and Management, Pu 'er University
As the first of the three pillar industries of tourism, the hotel industry is one of the industries with the earliest start and the highest degree of internationalization since the reform and opening up. At present, under the background of globalization, the competition in the hotel industry is intensifying day by day, and the application of marketing in the hotel industry is even more important. This paper discusses several common hotel marketing methods, hoping that the hotel industry in China can use them properly in the process of hotel management to enhance its competitiveness.
Keywords hotel competitive marketing
Methods and skills
First of all, the present situation and competitive pressure of China hotels.
In 1980s, the hotel market in China was in short supply. In the 1990s, supply and demand began to basically balance. In the 20th century, the hotel market in China turned to a buyer's market with oversupply, and the hotel industry faced fierce market competition. According to the survey data, as of the fourth quarter of 20xx, among the12,776 star-rated hotels in China, except 88 1 hotels that have closed down, there are 1 146 hotels, 2,922 hotels with 2 stars, 5,735 hotels with 3 stars, 2,370 hotels with 4 stars and 722 hotels with 5 stars. High-end hotel chains of international brands list China as a key development area, such as Intercontinental, Windham and Marriott. With the increase of their investment in China, the whole hotel market is divided up by hotels of various prices and types. Therefore, how to vigorously develop hotel customers and obtain the greatest economic benefits under the existing conditions requires us to use appropriate marketing methods and skills.
Second, the common hotel marketing methods
1, overall marketing mode
Philip kotler, a professor at Northwestern University, put forward the theory of holistic marketing view for the first time. In his view, the marketing activities of an enterprise should include all the important actors that constitute its internal and external environment, including suppliers, distributors, end customers, employees, financial companies, governments, allies, competitors, news media and the general public, and the core idea is "cooperation". That is, an enterprise integrates independent marketing work into a whole, produces synergistic effect, speaks with one voice and tells it to the person you want him to listen to.
Overall marketing is also called "all-staff marketing" because it requires the joint efforts and close cooperation of all departments and employees of the enterprise. In order to infiltrate the overall marketing concept into the organizational structure, not only marketers but also those engaged in production, finance and personnel work should have the overall marketing concept, and make every effort to expand product sales and increase market share. The overall marketing consciousness advocated by the hotel is to let every employee know that the quality of their work is directly related to the image, reputation and life of the hotel. Everyone should do their job well to promote hotel products, and on this basis, consciously promote hotel products and services according to customer needs, so as to achieve the best sales effect through customer satisfaction.
2. Opportunity marketing method
(1) The significance of opportunity marketing. The so-called opportunity marketing is to seek those that can bring great significance to the marketing activities of enterprises and meet the marketing purposes of enterprises.
Yunnan Puer 665000)
Match various marketing opportunities. Enterprises should seize the favorable short-term opportunities in the external market environment and carry out marketing activities conducive to product development, thus creating extraordinary marketing strategies. Opportunity marketing is more important than event marketing.
Broadly speaking, an opportunity can be an event, a festival, a hot topic, a market change and so on.
(2) The application of opportunity marketing in hotels. One is to find the existing marketing opportunities. That is, to find a suitable marketing opportunities from the neglected or discarded but unsatisfied market demand. For example, look for marketing opportunities from the gap between supply and demand in the hotel market, marketing opportunities from the hotel market segmentation, marketing opportunities from the defects of hotel products and services, and marketing opportunities from the weaknesses of hotel competitors. Marriott is an outstanding representative of marketing opportunities looking for the existing market. In almost every market segment of the hotel, there are Marriott brands. On the one hand, they have different prices and segmented services, on the other hand, they maintain the same quality and affinity, and they are leaders in their respective market segments. In a way, Marriott is like Procter & Gamble in the hotel industry. As long as there are market opportunities, it will always strive to establish and extend new sub-brands, which also reflects the corporate culture of Marriott Group-try its best to find the needs of target customers and then try its best to meet them. Once the existing brands cannot support these businesses, Marriott will immediately build a new brand.
The second is to create a new marketing opportunities. To create a new marketing opportunities, the most important thing is to be able to make an agile response to the changes in the marketing environment, be good at finding opportunities from many ordinary things, and be good at using various conditions for marketing, developing new products and meeting the needs of new customers. For example, marketing opportunities is created from the development trend of hotel market, marketing opportunities is created from the current social trend, marketing opportunities is created by various social practices, and marketing opportunities is created by hotel marketing. There is no shortage of opportunities in this world, but the eyes that find them. For hotel managers, it is to look for all possible opportunities to win the hotel's survival.
3. Cultural marketing law
Cultural marketing is a comprehensive concept, which is simply a marketing activity using various cultural forces. Specifically, it refers to a marketing method in which enterprises consciously discover, identify, cultivate or create some core value to achieve their business goals. That is, actively infiltrate corporate culture in hotel marketing activities, improve the connotation of hotel culture, create a distinctive cultural atmosphere, communicate with customers and the public through culture, and build a brand-new interest relationship. Hotel cultural marketing not only includes superficial conception, design, modeling, decoration, packaging, trademark and style, but also includes value evaluation, aesthetic evaluation and moral evaluation of marketing activities.
Creating theme hotels is a way of cultural marketing. For the hotel itself, theme construction is the only way for us to cope with the competition. There are many wines in this country.
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Contemporary economy, issue 19 in 20xx.
industrial economy
Contemporary economics
Integrating the theme culture into the whole hotel, the store is building a theme culture hotel.
In terms of software and hardware construction, it embodies the essence of hotel culture from the aspects of hotel internal and external environment layout, overall house modeling, interior decoration, interior painting and calligraphy decoration, room furniture and lamps, employees' clothing supplies, catering culture, and various entertainment projects in the hotel, and always permeates the service projects and overall atmosphere of the hotel. In the multi-functional services such as one bed, one shop, one window, one scene, one poem, one painting, one meal and one drink, every detail can see the specific cultural symbols of the hotel, so that customers can feel the connotation and soul of the hotel culture. For example, Hexiang Mountain Villa in Qingcheng Mountain is a theme cultural hotel with Taoist culture as its theme. Taoist culture is the most influential regional culture of Qingcheng Mountain in Dujiangyan, a world cultural heritage, and a cultural card of Sichuan and even China. Hexiang Mountain Villa has chosen Taoist culture as the road of development, which has formed an organic combination in three aspects: weather, geographical location, human harmony and mountain villa management, and has received good results.
Fan: The main skills and methods of network marketing. The main skills of network marketing have become an important propaganda means for major enterprises in current society. If it is not used properly, it will face great weakness in the competition with enterprises. The methods and skills of network marketing are summarized as follows.
1, the marketing model of enterprise blog (Weibo)
Playing blog is not a single thing. At present, with the rapid development of the Internet era, it has become a marketing tool for many enterprises to promote their advertising effects reasonably and orderly, driven by blogs. Among them, the emerging Weibo has good interactivity and communication, which is very conducive to participation and creativity with netizens. Enterprises can also communicate internally and externally through corporate blogs or Weibo, so as to enhance customer relations, improve the soft business environment and close the distance with concerned people. On the basis of revealing the company's main indicators, enterprise blogs or Weibo should use blogs to guide customers or related people reasonably, publish the company's related achievements or products on blogs in time, and update information in time, so that blogs can play their due role under the mechanism of safety management. Give full play to the role of blog, which can attract potential customers, make enterprises get extensive attention, and establish their own website platform to successfully push enterprises to the Internet.
2. Use free software for online marketing.
The enterprise's network marketing is generally carried out by using some free or paid software at first. The purpose of the enterprise is very clear, that is, to achieve the promotion effect. If you use software with low cost and good effect, it will definitely be used by enterprises. Now there are many free software, through which a large number of users can be obtained, thus obtaining valuable business information. Like software, many companies are using Google, a free software, as well as Gmail and Google Earth, which are also charged and decided by enterprises. These softwares not only provide powerful search functions, but also have a place on the Internet.
3. Internet interactive advertising marketing model.
Now the development of the Internet has exceeded people's imagination. You can promote enterprises through Baidu, Google and other products. You can use a platform like Baidu to refresh the Baidu ranking of enterprises, upload relevant information and successful cases of enterprises to Baidu and other related pages, improve the click-through rate of enterprises, and achieve the purpose of extensive publicity. These advertisements are not expensive, and the return rate is strong, that is, the return on investment will be high.
4. Regional marketing model
As a developing enterprise, it can hold some famous enterprise exchange meetings or product launch conferences appropriately, publicize its own enterprises or products from the momentum, increase manpower, and also hold new product launch conferences regularly.
Designated areas such as schools and communities. Yes, the event can also introduce online and offline development models and franchisees.
The development of enterprises can not be separated from network marketing. If enterprises let go of network marketing and do not occupy a place in the network, they will lag behind those enterprises that have already carried out network marketing to a great extent, and open the door of enterprise development in network marketing at a very low cost. This is the business philosophy of network marketing.
The year 202 1 has arrived. Although the New Year holiday is only