Reason 1: It's too expensive. Where is the product expensive? A beautician can use comparative analysis. For example, you can tell customers, "Sister Wang, this set of products looks really expensive. But if you analyze it carefully, in fact, you only need 3 yuan a day to enjoy a comprehensive skin care, so will you still feel expensive? "

Reason 2: Will there be quality problems with discounts? Most customers who ask this question are novices of professional beauty products and services. Once she accepts our products or services for the first time, it will bring us a huge consumption chain. To deal with this kind of customers, we can use performance display to let her feel the effect of the products immediately. Women have a natural trust in touch. No matter how subtle the visual observation is, whether they buy or not will ultimately need "fingertips" to help the brain make a decision. Therefore, before the customer makes a decision, she can feel the effect that the product can bring to her, and stimulate and deepen the customer's desire to buy.

Reason 3: I have the same product at home. When customers say "at home", they can't say "don't use that product". Our products are better than those in your. "This is the most stupid salesman would say. You can suggest to customers: "Your existing products are hydrating, while ours are whitening. You need to use a variety of skin care products comprehensively to achieve real skin care effects. " You can tell customers that no matter how good the skin is, there will be weaknesses: it is difficult to achieve comprehensive care with a single product.

Reason 4: Let me think about it and talk about it in a couple of days. If the customer answers you like this, you must give her time to think, and never force the customer to sell: "Buy it, forget it, this is definitely the best product for you." This forced sales promotion will only increase customers' resistance and disgust to beauty salons. Customers with stronger personality may never come to your beauty salon again, which is not worth the candle. Moreover, don't argue with customers when they want to get out by thinking. Some customers really don't have money. Always remember that emotion and sales are combined. If you introduce a product to a customer for the first time and want to get a result before reaching the closing point, the result will definitely be "failure". But beauticians communicate with customers when they are close to the finishing point, and beauticians must think quickly, otherwise the finishing point will be fleeting. If the customer asks "think about it", you can tell her: "It doesn't matter, it's no problem to think about it, I can understand. I like to deal with people who are cautious like you. What is your main consideration? Do you think our products are too expensive? Worried that our products are not effective? Or because of other reasons ... "Usually, when customers need to think, beauticians should kick the ball back to customers to answer questions, and then solve the" thinking "problem in customers' answering questions.

If the customer answers most of the beautician's questions as expected, but still fails to make a final purchase decision, the beautician can say, "Is it because I did something wrong?" When the beautician pretends to be pathetic and asks the customer, the customer will feel very uncomfortable. But this is the last killer for beauticians to conquer customers. When the customer sees the way you look at her and expects her to answer, she will involuntarily defend your grievance: "No, no, don't say that, you didn't do anything wrong." Remember, when the customer says this, the beautician's eyes should be particularly focused and make a judgment immediately: this is a trading point, and take her to invoice immediately. Some beauticians often ask customers at this time: "Are there any other questions?" Once the beautician said this, the cornerstone of the previous transaction with the customer collapsed.

Reason 5: Will it rebound? If customers ask such questions, you can tell them that "it's normal for you to have such concerns, which shows that you are a person who is very responsible for yourself …" and then convince them with your own experience, or you can conquer customers with the word-of-mouth of products. Even if the beauty salon operator loses money, he should find three celebrities related to beauty, such as celebrities in business, politics and entertainment, and take the initiative to send things up for free. This is the celebrity effect. Because women have a psychology of worshipping authority and trends.