In many functional applications and game applications, advertising placement is the most basic mode. Advertisers implant advertisements in the form of dynamic advertisement columns. When users click on the advertisement column, they will enter the website link, where they can learn the details of advertisers or participate in activities. This mode is simple to operate, and good communication effect can be achieved as long as advertisements are placed on those applications with large downloads.
Prove CPA ≠ App marketing through a lot of accumulated experience:
Pre-promotion-through comprehensive channels, constantly optimize the adjustment strategy, choose channels with high retention rate, and raise the growth curve of active users;
Mid-promotion period-gradually increase market investment, deepen users' brand memory, stimulate their repeated use and form users' brand loyalty through integrated brand promotion methods and re-exposed contacts and activities until the user activity rate rises to "α";
In the later stage of promotion, the investment in marketing can be gradually reduced, and the natural growth of active users can be formed by using the viscosity and word-of-mouth of users.
Compared with the traditional CPA promotion, the promotion of AppPRO is more effective in improving the activity of App users and saving promotion expenses.
Promotion features:
1, low cost
APP promotion mode is based on mobile phone application, and advertisers implant product information in application production for users to download and spread information through the application. Compared with traditional TV, newspapers and even the Internet, the cost is lower.
2. User stickiness
APP itself has a strong practical value. Users can help mobile phones become a good helper in life, study and work through applications. It is an indispensable function of mobile phones, and every mobile phone has some applications to some extent. The stickiness of APP promotion is that once users download the app to their mobile phones, various tasks and interesting quizzes in the app will attract users and form user stickiness.
3. Precision marketing
APP's quantifiable data statistics function, network communication technology and modern highly distributed logistics ensure long-term personalized communication with customers, so that marketing can meet the precise requirements of measurability and regulation.
4. Enhance brand strength
APP mobile application can enhance the brand image of the enterprise, let users know the brand more deeply, and then enhance the brand strength. Good brand strength is an intangible asset of an enterprise, which forms a competitive advantage for the enterprise.
5. Anytime service
Place an order online. By understanding the product information in the mobile application, you can place an order on the mobile application or link the mobile website in time. Customer communication and feedback, the use of mobile phones and networks, to facilitate the communication between manufacturers and individual customers.
Advantages of APP promotion: this kind of advertising platform has a unique operation mode in advertising production, brand selection and service organization, and will become the new favorite of precision marketing in the future.
Disadvantages of APP promotion: users generally dislike mobile phone advertisements, especially SMS advertisements, but APP promotion pays more attention to the performance of pictures and words, which will be a challenge with both opportunities and risks in APP promotion.