1. main work: according to the business objectives of enterprise planning, planning and design, innovation, content scheme production, and form a copy for the audience to show and explain.

2. Definition of work: planning-oriented, taking copywriting as the form of expression, and shouldering both copywriting and planning responsibilities.

3. Copywriting types: including advertising copy, activity copy, promotion copy, business plan, business plan, investment promotion copy, financing plan, product brand plan, etc.

4. Planning content: including advertising language, scripts, scripts, promotional soft articles, activities, business models, business plans, brand planning, self-media planning, short video planning, etc.

5. Writing requirements: conform to the reading habits, aesthetic tastes and expectations of the audience, achieve the expected effect and achieve the preset business goals.