They have one or two bright spots because they are "avant-garde" and do not match their identity, so they are discovered by some discerning netizens and spread to the Internet. Driven by curiosity, the public pays attention to them and finds them fresh and interesting as a pastime. But they often don't know that they have become the focus of the network at some point.
Funny show fame:
Such network celebrities attract the attention of the majority of network names by posting videos or pictures (including self-exposure) on the network, and then become popular. Their "self-presentation" is often characterized by grandstanding.
Their speech and behavior usually attract public attention by "being out of position". Their actions have a strong purpose, including certain commercial purposes, which are essentially the same as the hype of stars, and they are all aimed at arousing everyone's ideas.
Contrary to the second category, accidental fame is a kind of online celebrity. Subjectively, they don't want to deliberately hype themselves, but one of their behaviors was uploaded to the Internet by netizens through photos or videos. Because their identity is quite different from the general impression of society, they quickly attracted the attention of netizens and became "network celebrities".