On September 22nd, 2004, the Chinese version of Mina Fashion International, which represents the casual mix and match style, was published! This will be the beginning of leading the leisure fashion trend in Shanghai and the mainland, breaking away from tradition and advocating mix and match!
Mina Fashion International Chinese Edition is a brand-new women's leisure fashion magazine exclusively authorized by the famous Japanese publisher Friends of Housewives Publishing House in Chinese mainland. It is also a fashion magazine focusing on its own fashion. She is committed to recommending the "mix and match" casual dress style rising from the streets of Harajuku, Japan. This trend has not only influenced Japan in recent years, but also interpreted a brand-new fashion concept for young people in Taiwan Province Province and Hongkong. Now, her appearance will also bring a fresh wind to the fashionable youth in China. Mina is like such a girl: young and unpretentious, soft and not gorgeous; Fashionable but very individual; Fashion but not blindly follow; Attention to detail; Full of dreams and loving city life, it is because of lovely and beautiful women. The appearance of "Mina Fashion" provides a good platform for the interpretation of mashup style. In the women's magazine market full of instructions for urban white-collar women to wear to work, the appearance of Mina Fashion International Chinese Edition is not only a substitute for European and American fashion magazines, but also closer to the actual needs of Asian women for fashion. The traditional fashion image only depends on how to "wear", while the concept of "mix and match" will make fashion more personalized and confident. Her trick is to use simple items as fashion elements, and to achieve fashion style with the simplest items. Multi-level wear shows a young sense of fashion. As long as you put it on, you can create a charming shape with personality, fashion and vitality. Besides commuting and professional clothes, it is also an excellent choice for white-collar women!
She pays attention to the sense of zero distance with readers, fully absorbs and integrates the essence of Japanese, Hongkong, Taiwan Province and China women's fashion culture, and the content is fashionable, enlightening and practical. She is mainly divided into three sections: fashion is the fashion classroom of fashion trends, where the romantic colors and popular elements of spring, summer, autumn and winter and the Asian fashion trends carefully created by Tokyo fashion editors are interpreted. In the beauty section, Mina will recommend celebrity skin care products in each issue, effectively teach many beauty skills such as beauty, slimming and hairdressing, and aspire to become a personal beauty consultant for readers, so that you can always present the unique natural beauty of Mina girls. Mina's lifestyle is full of stars and brands, restaurants and style shops, people, topics, music and drama, and popular constellations. Mina will search for distinctive theme restaurants, warm and lovely concept stores, simple and fashionable furniture design and music and movie information in Tokyo, Taiwan Province Province and Chinese mainland in each issue, which is the intimate entertainment vane for readers. In addition to showing new fashion trends, magazines also collect the most, fastest and best fashion information in each issue, focusing on brands. No matter European and American fine products, Japanese popular brands, and Taiwan Province port personalized brands, they are all reported in depth by brands, and popular models demonstrate themselves. Mina accurately conveys the design rhythm, dress style and artistic conception of the brand, and deduces the popular trends and elements in different seasons. Mina always keeps readers at the forefront of fashion and keeps them at the forefront.
With the diversification of life, the concept of fashion is also changing. Many people who pursue taste, or artists and designers who are engaged in fashion work, are loyal fans of Mina and are slowly moving closer to the free mix and match style. When they wear it, they don't pay special attention to a single item in the popular style of the season, but they can wear different items in the wardrobe through color and mix and match to wear out the fashion trend of the next season, just like their life philosophy. And this fashion only belongs to themselves! And exercise good taste from DIY and collocation skills!
The message Mina wants to convey to readers is: learn to match, be her own stylist, and enjoy the fun brought by multi-level matching more and more. Such an international fashion magazine undoubtedly provides a new choice form for the majority of urban women and fashionistas in China besides the traditional women's fashion magazine. In Taiwan Province Province, Mina has achieved excellent results in both sales volume and advertising volume in similar magazines. The feminization, texture and dynamic fashion advocated by Mina, an international Chinese version rooted in Shanghai and focusing on Beijing and Guangzhou, will surely become the trend vane of domestic urban fashion women.