1. What are the forbidden words in cosmetics?
Article 5 The following contents are prohibited in the naming of cosmetics:
(a) false, exaggerated and absolute words;
(2) Medical terms, words that express or imply medical functions and effects;
(3) Names of medical celebrities;
(4) Words and local dialects that are difficult for consumers to understand;
(5) Vulgar or superstitious words;
(6) The name of the approved drug;
(seven) foreign letters, Chinese pinyin, numbers, symbols, etc. ;
(8) Other words that mislead consumers.
2. What are the forbidden words in Taobao cosmetics advertisements?
Whether certain terms can be used in cosmetic names depends on the language environment in which they are located.
Words prohibited in cosmetic names include:
(A) absolute words
Such as special effects; Full effect; Powerful; Miraculous effect; Efficient; Quick effect; Magic effect; Super strong; Comprehensive; Omnidirectional; Most; First; Special grade; Top class; Crown grade; Extreme; Extraordinary; Change skin; Remove wrinkles, etc.
(2) false words
If only some natural products are added to cosmetics, it is false to claim that the products are "pure natural".
(C) exaggerated
For example, "professional" can be applied to products such as hair dyeing, perming, finger (toe) class A used in specialty stores or trained by professionals, but it is an exaggerated word for other products.
(4) Medical terminology
Such as prescription; Prescription; Medicinal; Drugs; Medical treatment; Treatment; Treatment; Stretch marks; Names of various skin diseases; Names of various diseases, etc. Hydra e-commerce has more relevant rules.
(5) Words expressing or implying the medical functions and effects.
Such as antibacterial; Bacteriostasis; Sterilization; Sterilization; Antibacterial; Antiinflammatory; Antiinflammatory; Promote blood circulation; Detoxification; Anti-allergic; Anti-allergic; Desensitization; Spots and cleanliness; Spotless; Remove scars; Hair growth; Hair regeneration; Stop taking off; Lose weight; Dissolve fat; Liposuction; Slimming; Plastic surgery; Skinny legs, etc.
(6) Names of medical celebrities
Such as Bian Que; Hua tuo; Zhang Zhongjing; Li Shizhen, etc.
(seven) words that have nothing to do with product characteristics and are not easy for consumers to understand.
Such as decoding; Numbers; Intelligence; Infrared ray, etc.
(8) Vulgar words
For example, "naked" is used for "naked &;" Style "vulgar, shall not be used; Can be used for "nude makeup" (such as make-up cosmetics).
(9) feudal superstition
Such as ghosts, goblins, hexagrams, evil spirits, souls, etc. Another example is that when "God" is used for "God", it belongs to feudal superstition; Can be used for "refreshing" (such as aromatic cosmetics).
(10) Approved drug name. Like house dust mites.
(eleven) beyond the scope of use of products.
For example, the declaration of special-purpose cosmetics shall not exceed the interpretation of the meaning of nine categories of special-purpose cosmetics stipulated in the Regulations on Cosmetic Hygiene Supervision and its detailed rules for implementation.
Another example is that non-special-purpose cosmetics may not claim the function of special-purpose cosmetics.