In fact, you will see a lot of this. It's pure advertising. This kind of advertising is just like that kind of weight loss advertising. I lost weight in just a few days. How much? Obviously, people are not interested. I basically don't read these contents.
In fact, I suggest that you can make the copywriting in your circle of friends more interesting, more attractive and have your own style. Then I think it may be more attractive to others, so it doesn't mean that others just skip it or just hack it.
Keywords: interesting? Attraction? style
Simply put, it is. Let others know by reading one of your copywriting, oh, who sent it or whose tone it sounds like. In that case, it is equivalent to establishing your own style and brand.
First of all, it has a wide range of applications.
The copywriting in the circle of friends conforms to the psychology of most people, and it is a hot news at present, and everyone is discussing the topic; Take care of the situation of most people and let others find their own places and sit in the right places.
Second, grasp the pain points of others.
The so-called pain point is actually the lack of our customers in physiology, psychology or money. In other words, they feel that they lack these things and want them very much.
Then the pain point of this treasure mother is that she has no money. Without a job, I feel short of money. I hope I can give my children a good condition so that they can learn whatever they want in the future, without worrying about saying that they have no money.
For another example. I sell that mask, but my things are not as good as other masks. So is this our pain point? Only by understanding a pain point of customers can we really make a good solution for them and really inspire their motivation, or attract them to solve problems and add honey buds.
Successful circle of friends copywriting = widely applicable (meaning that the theme of your copywriting can contain as many target groups as possible, and everyone can use it)+pain point (as we just explained)+psychology (that is, the user psychology of the circle of friends).
Let me ask you a question: under what psychological conditions do customers usually act or make decisions immediately?
Inner needs are seen through by others, resulting in * * *, guiding others to go your way.
So, how can we stimulate a customer's demand point and grasp a customer's psychology? There are three ways.
1. Afraid
Is to let him feel in his heart what will happen if he doesn't, right? For example, if you don't quit smoking, what will happen if you give the children back? It's okay to smoke, but don't drag the children around.
How long have you been wearing it? What's more, you let him have a fear, such a psychology. It must happen in the present, such a situation. In fact, only when the customer thinks you are close to something will he really be nervous but afraid. Because people will only think of things that have been in front of them for a long time, in fact, everyone will feel too far away to pay attention. Then let him fear, what kind of a solution, a solution, we must give him a solution. Then one of our solutions can't be exaggerated, such as what's the use? How many kilograms does a product in our family lose the next day, dozens of kilograms a day and so on. This is actually very exaggerated.
Specific problems that cause fear+appropriate solutions. Example: How long has it been since you put on a mask?
How long has it been since you properly hydrated your skin? (Hit the pain point directly, causing customers' fear)
Acquire psychological knowledge
What does it actually mean to get a heart? It means that you want customers to feel like me, which has a great advantage. For example, when I buy clothes at your home, I find that another company also sells clothes of the same style, model and quality, but the clothes he sells are more expensive than yours, and he will have a feeling of getting them in his heart. Give him a reward that seems to have a great advantage, even beyond his expectations, so that you can actually attract his attention quickly.
Just like those we usually send, some pictures like this compare some prices of Taobao or Tmall. Then, in fact, you can add some of your own copy, or some of your own. Experience to share, then in this way is actually very easy to attract others.
The copywriting formula of psychological acquisition = physiology+psychology+money.
So other than that. Besides some material experiences above money, what kind of experiences can customers get? Our copy must highlight some products you sent. Focus, or a central idea sends out a focus of your circle of friends, what is the central idea. In other words, your product has its own characteristics.
So, to impress users, don't always emphasize what your product can do. No one wants to waste precious time listening to you blow something that has nothing to do with him. What you need to tell users is what they can do with your things or what they can become. The customer doesn't care what your product can do, only what he can do with your product.
3. The psychology of quick success
This society is impetuous, so many customers just want to find a shortcut to success faster, for example, what skills they can master in a short time, then. /kloc-the reason why I became a photographer in 0/5 days, how long it took me to speak fluent English in one month, and so on. These are actually in Tik Tok, or I'm taking it. In those propaganda copies, such a word often appears, including myself. At that time, I saw a copywriting promotion that I could master a writing method and writing skills in 30 days on the Internet, and then I signed up directly.
Because the pace of society is too fast, so many people want to get something quickly, get something so successful, and hope to get something like this soon.
This formula is: seeking quick copy = less time+presentation effect. In fact, it is very simple to emphasize what a goal can achieve in a short time. You can achieve it by a divisor. XX sunscreen
It takes only 7 days from sunburn to basic repair (using the psychology of seeking speed, it takes less time to get effective and takes quick effect)
Every lady who loves beauty deserves it.
Come on (to stimulate customers' desire to buy)
Third, show personal charm.
Share your life more and show your value.
Most importantly, your circle of friends must have a soul.
Live with your heart and build a circle of friends with your heart: live in life, be grounded, directly hit the pain points and needs of users, and formulate solutions for target users with intuitive data description! Can cause * * * the same topic, such as hot spots, combined with hot spots can cause * * * circle of friends, to have their own, so that it is more real, you can write a copy according to the target customer, customize the copy, and sit in the right place.
Compared with people of the same age, it stimulates his self-esteem, especially young people. Most of them envy the best of their peers, but some people hide and escape. He thinks he can, that's enough. In fact, the circle of friends is first attracted by pictures, and then by words. How to keep others around you? Many times, many people think that it is good to let nature take its course, but in fact they are just deceiving themselves. Not satisfied with the status quo, but never want to change. I don't want to change, but I always hope to get rich.
Good copywriting, we can learn from it, but! It must be modified into something that suits you.