First of all, brand introduction

Lululemon transformed yoga from a weight loss exercise into a group activity that attracted many people. In Bryant Park in Manhattan, open yoga classes sponsored by Lululemon Company are held twice a week. About 400 women participated in each session, and most of them wore Lululemon brand yoga clothes.

Second, the brand status quo

From the opening of the first store in Vancouver Lululemon in 2000 to the listing of the company in 2007, Lululemon's success was largely attributed to ChipWilson's marketing. In 2007-2008, Lululemon) * * * opened 1 13 stores.

In September 2022, lululemon (Lulu. The United States), a high-end yoga clothing brand, released its second quarter results in fiscal year 2022.

Third, brand events: shoddy.

In May 2022, Lulu Meng Le Branch was fined by Beijing Xicheng District Market Supervision Administration for violating Article 50 of the Product Quality Law.

After investigation, Lululemon Trading (Shanghai) Co., Ltd. (hereinafter referred to as "Lululemon Trading") has used some products (***59 pieces) in its nine stores in Beijing since 20021year1October. As of 202 1, 1 1, * * * sold 5 1 piece. The products sold have not been recovered by Lululemon Trade.

Subsequently, lululemon issued a document saying that he was deeply sorry that the filling amount of men's down vests at sea did not meet the national standards. The company immediately removed the relevant batches of products, carried out detailed internal verification and actively carried out rectification.