I. Users, Scenes and Needs I divide keep users into officially certified bloggers, senior bodybuilders and mass users according to the duration of sports data and official certification, and list their demands in different scenarios, as shown in the following figure: As can be seen from the above figure, the keep user ecology is consistent with the user ecology that all communities want to build.
The purpose is to make the platform self-operated (that is, creating content and consuming content can reach a balance point). See details.
Second, the product core logic As can be seen from the above figure, the keep core product logic is: first, the official certification blogger makes the course content, keep classifies the content and personally recommends it to the user, and the final user consumes the course content, completing the closed loop from course output to consumption (blue part).
Keep operators aim to promote the closed-loop (blue part) of the whole community content and the construction of ecological environment through different operational means.
Third, the product functional structure As can be seen from the above figure, the keep product structure is a sales mall centered on "sports courses" and around sports, diet records, personalized plans, etc. It is all to meet the whole process needs of users with fitness needs. Horizontal: No more than 5 function points per channel.
Can be found quickly, simple and easy to use; Vertical: There are many specific ways to jump, but the jump from the interface to the sports interface does not exceed 3 levels.
Fourth, the core business process of the product: horizontally participate in the course training: four of the five navigation bars at the bottom of keep can reach the course training, and the ways to enter the course training are search, recommendation, community entry, plan list, favorites and so on.